Alternatives to Cassandra
Compare Cassandra alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Cassandra in 2024. Compare features, ratings, user reviews, pricing, and more from Cassandra competitors and alternatives in order to make an informed decision for your business.
-
1
Kochava
Kochava
Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more. -
2
Singular
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.Starting Price: Speak to us -
3
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
4
Lifesight
Lifesight
Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era. Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements. In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation. Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation. -
5
Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization. -
6
ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
7
Amazon Omnichannel Metrics
Amazon
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized. -
8
Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget. Using advanced marketing mix modeling techniques and proprietary data sets, GfK Marketing Mix Optimizer can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
-
9
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
10
BOSCO
BOSCO
BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them. -
11
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
12
Adsmurai
Adsmurai
Control your digital strategy with Adsmurai marketing platform. Easily interpret the metrics and results of your campaigns, optimize your product catalog, design dynamic creatives, and manage all your paid media campaigns from a single place. Connect with your customers, overcome any technical challenges, and increase your digital performance. Maximize the effectiveness of your digital strategy with our team of experts in analysis, planning, design, and implementation in all platforms. Automatically adapt your product catalog and create specific feeds for each platform. Customize your product images and generate ads that capture the attention of your audience. Monitor your digital strategy with real-time campaign results. Filter, aggregate, and compare your campaign data. Detect growth opportunities for your business. Create templates with your brand's graphic line. Include dynamic elements according to your goal. -
13
MarketBridge
MarketBridge
While some companies focus inwardly on precisely packaging complex services and technologies, customers yearn for a more personalized experience. It’s possible to shift the perspective outward to build a customer-centric powerhouse that fulfills buyers’ wants and needs. Business leaders ask questions faster than analytics can answer them. By integrating agile management structures, reproducible techniques, and open-source platforms, it’s possible to turn insights from a trickle to a waterfall. Marketing strategies and tactics change constantly, but marketers’ goals remain the same. Build awareness, drive net new leads, and increase loyalty in today’s data-rich, technology-driven and channel-intensive environment. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes in market forces. -
14
Nielsen Marketing Cloud
Nielsen
Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data. -
15
Nielsen Marketing Mix Modeling
Nielsen
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns. -
16
comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
17
Sensai Metrics
Sensai Metrics
We want to help you meet your targets. That’s why we show you all your data in one place and analyze it with Machine Learning algorithms, so you can see the relations between platforms, get actionable insights, and start saving time and money while making your business grow. Optimize your budget allocation with a model that takes into account not only campaign performance but also your customers’ journeys towards conversion. Get rid of any uncertainties concerning your business. Cross any couple of metrics you want and know the answer to your questions in a matter of seconds. Optimize your budget allocation with a model that takes into account not only campaign performance, but also your customers’ journeys towards conversion, and your store’s seasonalities. You’ll also see the expected revenue, and the conditions that need to be met to achieve it, the budget distribution, the number of sessions per source you would need to bring, and the size your marketing audiences would have to be.Starting Price: $79 per month -
18
Objective Platform
Objective Partners
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. -
19
Cardlytics
Cardlytics
Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny. -
20
Leavened
Leavened
Our tools deliver actionable insights to maximize ROI. Whether your goal is planning, measurement, or optimization, our performance-based marketers and data scientists are here to guide you. AdImpact is designed to show how your placements in linear television, OTT, digital video, and audio are contributing to your overall campaign effectiveness. Used in conjunction with Leavened’s Marketing Mix Model tool, we can make strategic optimization decisions and recommendations based on the entire impact of your marketing investment. AdResponse analyzes minute-level web activity to determine the immediate impact of individual ad instances. Impact is measured against baselines during which no ads are being aired. -
21
Sellforte
Sellforte
On average, advertisers are burning 10-15% of their media budgets due to bad analytics. Sellforte's SaaS solution helps you to unleash the missed business opportunity. Sellforte's continuous MMM raises you to the next level of marketing measurement as you'll get an objective view of how all campaigns and media channels are driving the business. This makes you prepared whether it's about board meetings, monthly business meetings, agency briefings or campaign analysis. With the slogan "Unleash the impact" we want to highlight our focus on releasing business impact from marketing data by using our proprietary data science algorithms on the platform and deep industry expertise for retail, ecommerce, and telecom industries.Starting Price: €490 per month -
22
B2Metric
B2Metric
Customer intelligence data platform that helps brands analyze and predict user behavior across multi-channels. Analyze your data quickly and accurately. Identify customer behavior patterns and trends to make informed decisions with the power of AI and ML solutions. B2Metric can integrate with endless sources including databases you use the most. Optimize your retention strategies by predicting customer churn and taking preventive actions accordingly. Categorize customers into distinct groups based on their behaviors, characteristics, and preferences to enable targeted marketing. Refine marketing strategies using data-driven insights to enhance performance, targeting, personalization, and budget optimization. Provide unique customer experiences by optimizing touchpoints and tailoring marketing efforts. AI-based marketing analytics that reduces user churn & increases growth. Identify your customers at risk of churn and develop proactive retention strategies with advanced ML algorithms.Starting Price: $99 per month -
23
TrackBee
TrackBee
Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.Starting Price: €100/month per store -
24
Recast
Recast
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code. -
25
BuyerGenomics
BuyerGenomics
Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways. -
26
Milestone Analytics
MileStone
You cannot change what you do not measure. Milestone Analytics helps you maximize your marketing strategy and investment. Measure your digital marketing across all your marketing channels, including your website, mobile, social, and paid search. Compare locations and connect to third-party data like your brand reports. Milestone Analytics is your total digital marketing performance hub and one of the only business intelligence tools you will ever need for your business. Take the chore out of digital marketing analytics. Move beyond website analysis with Milestone Analytics, which puts all critical KPIs at your fingertips, channel distribution, social performance, digital marketing campaigns, reviews and more. All your marketing metrics rolled up and presented in beautiful intuitive charts. Single-source performance view across all marketing channels. Integrate data from your website and marketing distribution channels. -
27
IQBlade
IQBlade
IQBlade gives vendors, distributors and resellers in the tech channel unparalleled intelligence about their prospects, partners, competitors, and customers. We analyze more data sources than anyone else and give tailored insights that no one else can. Since our formation in 2016, we have concentrated on providing intelligence and insight to leading tech companies. After becoming part of Tech Data we have extended our services to include modern marketing solutions and additional geographical coverage. As a next-generation digital agency, we deliver results for your business using data-driven marketing, integrated platforms, channel expertise, and the latest communication strategies. Our SaaS-based platform is used by sales and marketing experts in the tech sector to instantly analyze millions of data points to identify the best targets, access deep insights, and decide how to adapt and personalize their engagement to maximize success. -
28
LocalAds
OneLocal
Maximize your results with smarter online advertising. From landing pages to targeting to design, we'll take care of everything for you. Let us cover the constantly evolving practices of social media while you focus on what you're best at — running your business. The right strategy will get you the right customers. We create strategic ad campaigns to reach the most valuable target audience of paying customers. The ads that make brands and convert are those that send an unmistakable, clear message about a product. LocalAds Features. Through social media, search and re-targeting, our dedicated specialists use data-driven strategies to ensure you’re getting your desired results. Conversion-optimized landing pages. We create ads and landing pages that are optimized for turning leads into customers. Multi-channel approach. We're experts on all ad channels, but we favor the ones that bring the most conversions for your business. -
29
WO Analytics
WideOrbit
Media companies struggle to gain actionable insights from complex data siloed across departments and systems. Excessively complicated reporting makes analysis difficult, often leading to lost revenue opportunities. Error-prone spreadsheets hinder the in-depth analysis needed to accurately measure performance and identify growth opportunities, while third-party business intelligence (BI) tools often involve hefty upfront costs. WO Analytics offers two solutions, Enterprise and Cloud, both built specifically for the network, local TV, and radio industries to consolidate all relevant data from both WideOrbit and third-party systems within a single analytics platform. A unified view across channels, markets, and platforms makes it simple for any user to analyze business performance, spot inefficiencies, and pinpoint new revenue opportunities. -
30
DISQO
DISQO
DISQO is a customer experience (CX) platform empowering businesses, from SMBs to enterprises, to make the right decisions for their customers by testing and measuring every product and brand experience with speed. DISQO’s insights, advertising measurement, and Feedback Loop applications connect to the company’s fully consented consumer data platform. Founded in 2015 and headquartered in Los Angeles, DISQO is recognized as a hyper-growth tech startup and one of the best places to work in the US, with more than 500 team members globally. Why waste time populating survey after survey? The DISQO Research API empowers you to focus on strategic work instead of paperwork. Designed to help researchers maximize access to the DISQO Audience, our feature-rich API puts you in control of survey fielding so you can focus on delivering critical insights. -
31
Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
32
Kubit
Kubit
Take control of your product analytics, and self-service optimization with no-ETL integration. Third parties own your precious data. Blackbox solution processes your data and hides how metrics are computed. Siloed analytics practices make your insights impossible to reconcile. No retrospective analysis, no data backfill. No self-service, non-exploratory analytics leads to communication gaps and delays. Kubit’s no-ETL platform works directly with your existing data model and enables self-service product analytics to drive engagement and improve retention. Out-of-the-box ready templates for query, funnel, path, retention, and cohort analyses. Designed for all product people to explore data and discover instant insights. Kubit works directly with your cloud data warehouse without the need for SDK or ETL jobs. We take full advantage of the rich data model you have already built. Detect anomalies and find answers quickly through our machine learning-based algorithms.Starting Price: $999 per month -
33
Nexoya
Nexoya
Maximize Your Marketing Performance with AI Budget Allocation. Optimize your digital ad spend with automated cross-channel portfolio management - more conversions at lower costs.Starting Price: € 2000 per month -
34
MassTer
MASS Analytics
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape. -
35
Optily
Optily
A revolution in digital ad spend management for Shopify is nearly here. Be among the first to experience our latest innovation as Optily instantly unifies your Facebook and Google Ads, Analytics, and soon, Shopify sales data for the ultimate solution to ad spend performance. Secure a free ad strategy consultation and much more by signing up for our early access program today. We’re about to launch our latest innovation, the Shopify Connect app, and we’re offering some great perks to Shopify merchants who sign up right now. The only ad spend solution combining Shopify with the biggest data platforms. Optily was created for Shopify store owners. Optily can manage your Meta for Business advertising budgets across all ad properties, including Facebook, Instagram, Messenger, and Audience Network. Optily draws upon Google Analytics for better accuracy of campaign budget recommendations and the ability to set GA-based goals.Starting Price: $99 per month -
36
Plannuh
Plannuh
Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Only Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.Starting Price: $750 per month -
37
Maximus
Sapience
Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales. -
38
Zoho Marketing Plus
Zoho
Zoho Marketing Plus is an integrated marketing tool that centralizes all your marketing needs in one platform. You can orchestrate campaigns and reach your customer base through email, SMS, and social media campaigns, as well as conduct other essential activities such as surveys, webinars, and meetings. Enhance your strategies using the results from a robust analytics tool while seamlessly collaborating with your team to plan marketing projects and budget boards.Starting Price: $25 per month -
39
GrowthOS
Mutinex
GrowthOS provides insight at a much faster rate than traditional marketing mix modeling, which means you can more rapidly find a path to increased ROI. Using GrowthOS is more cost-effective than paying for traditional marketing mix modeling. Which means the payback on your investment is faster. Data collection and ingestion via GrowthOS is easier and faster than traditional market mix modeling. Reduced data overhead means your team can focus less on formatting and more on insights. Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS marketing mix modeling, you have the marketing analytics platform that guides you to those decisions. -
40
ASK BOSCO
ASK BOSCO
ASK BOSCO® - an AI-powered Marketing Analytics platform for brands, agencies, and retailers. Our cutting-edge algorithm seamlessly integrates your internal marketing data to create customized reporting dashboards, giving you a comprehensive view of your marketing performance. With ASK BOSCO®'s easy-to-use interface, you can quickly gain valuable insights and make data-driven decisions to optimize your digital marketing spend and drive business growth, including forecasting your future online campaigns with 96% accuracy. -
41
Madtrix
Madtrix Oy
Data platform for marketing analytics & insights. Are you looking to tap your marketing team to data to start the era of better decisions? Thank you for ending up in the right place. Connect your data sources to Madtrix and it automatically collects, stores, unifies and visualizes your data. Your data warehouse for marketing data is established in minutes and you can start building & sharing your dashboard. We have all the support functions for you to start to prosper with your data. Our aim is not to hand you just the tool but provide the help and knowledge for you to really achieve growth with the data.Starting Price: Custom -
42
Conductor
Conductor
Conductor is a best-in-class search and content marketing technology combined with expert strategy services. Our platform provides deep insight into search intent, empowering you to take actions that make an impact across digital channels. Conductor is more than a platform – we're a partner committed to your digital marketing success. Get expert support, strategic guidance, and help with execution from our dedicated Customer Success team. -
43
EasyInsights
EasyInsights
EasyInsights is created for marketers, by marketers. With EasyInsights, you can build your client's Marketing Dashboards and Reports in minutes by syncing your marketing data source with the BI tool of your choice. This increases client retention significantly by automating all the dashboards for your in-house teams and reporting to the clients. EasyInsights generates insightful & actionable data. We also provide Custom attribution models, Server to server integration, Automated email reports, Cohort reports for strategic media planning, Data warehousing solution, and more. -
44
Growify
Growify
Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilities, Growify enables businesses to efficiently schedule and deploy marketing campaigns, ensuring timely and relevant customer engagement. This feature simplifies complex marketing tasks, from email marketing to social media posts, allowing for consistent and personalized communication with your audience. The automation of repetitive tasks not only saves valuable time but also ensures accuracy and consistency in your marketing efforts. Additionally, Growify’s automation tools provide actionable insights through data analytics, helping you to refine your strategy for maximum impact. This comprehensive automation solution empowers businesses to enhance customer experiences, improve engagement, and ultimately drive higher ROI, all with less manual effort.Starting Price: $249/month/user -
45
Clicksco
Clicksco
We utilize our extensive data though advanced AI systems to understand customer behavior and intent across sectors to help everyone successfully collect, understand and leverage their data to be more profitable. With over 10 Years of experience, our systems are refined effective and give us a decisive advantage in markets across the world. We are digital data specialists with a unique global network of industry-leading, partners & brands spanning multiple sectors. Through our partnerships, we deliver millions of dollars of highly effective paid media spend each year. Leveraging our large network we are in a fantastic position to understand market trends. Our Team are experts in delivering highly targeted search traffic to our partners, delivering conversions with exceptional ROI. Our Machine Learning Systems have been honed by our talented specialists for over a decade. Leveraging our extensive data and targeting AI we are able to deliver ads targeted to customers with high intent. -
46
Omnicommerce
Omnicommerce
We help companies find the needle in the data haystack. All digital businesses have an exponential amount of data available to optimize their performance. At Omnicommerce we provide you with cost-effective tools to get to value enhancing insight conveniently and quickly. Our insight suites will reveal your underlying performance in unprecedented granularity, whilst directing you conveniently to the decisions that matter most. Google Ads Suite. With over 40% of marketing budgets spent on Google Ads it is essential that you are using data to optimize your spend. Google’s reporting has many gaps which we have plugged in our reporting suite and we have used a variety of analytical techniques to help you make better business performance decisions. Following our proven process of allocate, optimize and review our Google Ads Suite contains a number of laser guided tasks required to fine-tune your performance. -
47
HYPERS
HYPERS
HYPERS uses the leading digital marketing platform to help brands refine data assets, improve decision-making efficiency, and enhance the personalized experience, so as to achieve sustainable growth in the digital age. The HYPERS full-link solution fits the business flexibly. From data collection, management, and application. Activate data value through a plug-and-play product portfolio. Improve marketing efficiency. Drive high-speed business growth. Assess the ability of marketing to acquire customers, improve the consumer experience, and increase conversion and user retention. HYPERS advertising monitoring analysis and conversion tracking platform. Professional advertising effect tracking and analysis platform, open up the links before and after marketing, and improve advertising ROI. HYPERS user consent and authorization management platform. Easily create privacy notification and user authorization processes, and efficiently manage user privacy authorization and preferences. -
48
DV Publisher Suite
DoubleVerify
Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data. -
49
Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
50
PlugCMO
Tyke Technologies
PlugCMO’s AI-driven decisions are like an elite campaign optimization team analyzing your campaigns 24/7. You will see unprecedented ROI on your marketing spending by leveraging the true power of AI. Go and run many creatives at once and let PlugCMO find and scale the winners. It finds winning campaigns, audiences, and creatives in the shortest possible time and scales them immediately. Worried about underperforming campaigns consuming your budget? PlugCMO is like insurance against budget leakage. It works 24/7 to ensure that underperforming campaigns are shut down immediately. Compute the best architecture for our formulation task. Models keep learning with every new data point on a real-time basis. Applied to the raw input data with industry-specific features. The multi-armed bandit models generate action-based recommendations. PlugCMO improves digital marketing ROI by a minimum of 20%. No engineering bandwidth is needed.
