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About

Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales.

About

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies searching for a platform that detects where they're wasting their budget

Audience

Marketing Analytics solution for companies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 3.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Transparent, great support, more affordable than other solutions. They helped us understand that Google search was not driving incremental sales for us, guided us to reallocate that budget into YouTube which is now our best channel

Cons

  • At the beginning 2 months the learning curve is somewhat steep for non technical users like us, but the support guided us in understanding how to use it.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Cassandra
cassandra.app/

Company Information

comScore
United States
www.comscore.com

Alternatives

Alternatives

Apache Cassandra

Apache Cassandra

Apache Software Foundation

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integrations

AWS Marketplace
AcuityAds
Acxiom InfoBase
Acxiom Real Identity
Brightspot
Celtra
Codename One
Contentsquare
Faraday
GaleForceMedia
InsightFinder
Matia
Spotler Mail+
TargetVideo
Trino
TrustCommander
UltraDDoS Protect
VWO Insights
VWO Testing

Integrations

AWS Marketplace
AcuityAds
Acxiom InfoBase
Acxiom Real Identity
Brightspot
Celtra
Codename One
Contentsquare
Faraday
GaleForceMedia
InsightFinder
Matia
Spotler Mail+
TargetVideo
Trino
TrustCommander
UltraDDoS Protect
VWO Insights
VWO Testing
Claim Cassandra and update features and information
Claim Cassandra and update features and information
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Claim comScore and update features and information