Audience
Global marketing teams wanting to organize digital assets and create on-brand content at scale while maintaining brand consistency.
About Papirfly
Papirfly is a SaaS leader in Digital Asset Management (DAM) and Templated Content Creation software. Our solutions help global brands organize digital assets, create on-brand marketing content, and distribute it across every channel — from video and social media to web and print.
Serving more than 1 million users across over 1,500 organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly enables marketing teams to maintain brand consistency, scale content creation, and improve creative efficiency across global teams.
Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group expanded to include Papirfly, Keepeek, Brandpad, and Adgistics — bringing together decades of expertise in Digital Asset Management, brand portals, and on-brand content creation to help organizations activate their brand with clarity and consistency.
Pricing
Pricing Details:
We help you to tailor a solution to match your current and future business needs. Start where you’ll see the biggest impact, whether that is:
Digital Asset Management (DAM) to control every asset
Templated Content Creation for next‑level scaling and localization
Building a fully bespoke content command centre
Digital Asset Management (DAM) to control every asset
Templated Content Creation for next‑level scaling and localization
Building a fully bespoke content command centre
Papirfly Content Hub
Case Studies and Customer Success Stories
Videos and Screen Captures
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Videos
Support
Online
Papirfly Frequently Asked Questions
Q: What problems does Papirfly solve for marketing teams?
Papirfly solves three core challenges faced by modern marketing teams:
• Disorganized digital assets that are difficult to find and reuse
• Slow, manual content creation processes that create bottlenecks
• Inconsistent branding across teams, regions, and channels
By combining Digital Asset Management with Templated Content Creation, Papirfly enables teams to create, manage, and distribute on-brand content efficiently and at scale.
Q: What is Digital Asset Management software and why is it important?
Digital Asset Management software helps organizations store, organize, and distribute digital assets such as images, videos, and marketing materials from a centralized system.
It is important because it:
• Reduces time spent searching for assets
• Ensures teams use approved and up-to-date content
• Improves collaboration across internal teams and external partners
Papirfly enhances this by also enabling teams to activate those assets through content creation workflows, not just manage them.
Q: How does Papirfly help teams create content faster?
Papirfly enables faster content creation through Templated Content Creation.
This allows teams to:
• Use pre-approved templates with built-in brand controls
• Create content without needing design expertise
• Reduce reliance on agencies or central design teams
As a result, organizations can produce high-quality, on-brand content quickly without compromising consistency.
Q: How does Papirfly support brand consistency across markets?
Papirfly ensures brand consistency by combining centralized control with local flexibility.
It achieves this through:
• A single source of truth for all brand assets
• Templates that enforce brand guidelines automatically
• Controlled access for different teams and regions
This allows local teams to adapt content for their market while staying fully aligned with global brand standards.
Q: How does Papirfly compare to traditional Digital Asset Management systems?
Traditional Digital Asset Management systems focus primarily on storing and organizing assets.
Papirfly goes further by:
• Enabling content creation directly from managed assets
• Providing templates that enforce brand compliance
• Supporting end-to-end content workflows
This means organizations can both manage and activate their content within one connected system.
Q: How does Papirfly reduce reliance on design teams or agencies?
Papirfly reduces dependency on design teams by enabling non-designers to create content using controlled templates.
This allows:
• Local teams to produce their own marketing materials
• Faster turnaround times for campaigns
• Reduced costs associated with external agencies
At the same time, central teams retain full control over brand standards and output quality.
Q: How does Papirfly improve content workflows and approvals?
Papirfly streamlines content workflows by integrating creation, approval, and distribution into a single process.
Key benefits include:
• Faster approval cycles with built-in workflows
• Clear ownership and visibility across teams
• Reduced duplication and manual rework
This improves operational efficiency and accelerates campaign execution.
Q: What makes Papirfly different from content creation tools?
Most content creation tools focus on flexibility and ease of design.
Papirfly is designed for organizations that need both flexibility and control.
It stands out by:
• Embedding brand rules directly into templates
• Connecting content creation with Digital Asset Management
• Supporting enterprise-level workflows and governance
This ensures all content produced is consistent, compliant, and scalable.
Q: Can Papirfly support multi-brand or franchise organizations?
Yes — Papirfly is designed for organizations managing multiple brands, regions, or locations.
It allows businesses to:
• Provide each brand or region with relevant assets and templates
• Control access and permissions by user group
• Maintain consistency while enabling local customization
This makes it particularly valuable for franchise, retail, and global organizations.
Q: How does Papirfly help scale content production?
Papirfly enables scalable content production by decentralizing creation while maintaining centralized control.
This means:
• More people can create content across the organization
• Content can be produced faster and in higher volumes
• Brand consistency is maintained automatically
This is critical for organizations operating across multiple channels and markets.
Q: What kinds of users and organization types does Papirfly work with?
Papirfly works with these users and organization types: Mid Size Business and Enterprise.
Q: What languages does Papirfly support in their product?
Papirfly supports these languages: Czech, English, French, German, Norwegian, Spanish, and Swedish.
Q: What kind of support options does Papirfly offer?
Papirfly offers support via online.
Q: What other applications or services does Papirfly integrate with?
Papirfly integrates with: Adobe Creative Cloud, Akeneo PIM, CI HUB, Google Drive, Figma, Google Workspace, Getty Images, Hootsuite, Inriver PIM, Jira, Keepeek, Mailchimp, monday AI work platform, Notion, Microsoft 365, Optimizely One, Salesforce, Shopify, and WordPress.
Q: Does Papirfly have an API?
Yes, Papirfly has an API.
Q: What type of training does Papirfly provide?
Papirfly provides training in the form of documentation, live online, webinars, and videos.
Q: What pricing for support is available for Papirfly?
Papirfly offers support included with purchase.
Papirfly Product Features
Brand Management
Approval Process Control
Supported
Artwork Management
Supported
Asset Management
Supported
Change Management
Not Supported
Fulfillment Distribution
Not Supported
Project Management
Not Supported
Campaign Management
Email Marketing
Supported
Channel Management
Not Supported
Contact Database
Not Supported
Event Triggered Actions
Not Supported
Lead Management
Not Supported
Multi-Campaign
Not Supported
Content Creation
Advertising Content Creation
Supported
Collaboration Tools
Supported
Content Calendar
Supported
Content Curation
Supported
Content Planning
Supported
Marketing Content Creation
Supported
Sales Content Creation
Supported
Template Creation
Supported
User-Generated Content
Supported
Video Content Creation
Supported
Visual Content Creation
Supported
Case Study Creation
Not Supported
Content Creator Marketplace
Not Supported
Content Topic Research
Not Supported
Create Reports
Not Supported
Quiz Creation
Not Supported
Written Content Creation
Not Supported
Digital Asset Management
Asset Categorization
Supported
Asset Library
Supported
Asset Sharing
Supported
Brand Control
Supported
Customizable Branding
Supported
File Conversion
Supported
Metadata Management
Supported
Reporting/Analytics
Supported
Search/Filter
Supported
Version Control
Supported
Watermarking
Supported
Workflow Management
Supported
Mobile App
Not Supported
Search Within Document
Not Supported