Best Marketing Software for Optimizely One
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Compare the Top Marketing Software that integrates with Optimizely One as of November 2025
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This a list of Marketing software that integrates with Optimizely One. Use the filters on the left to add additional filters for products that have integrations with Optimizely One. View the products that work with Optimizely One in the table below.
What is Marketing Software for Optimizely One?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software for Optimizely One currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
CallTrackingMetrics
CallTrackingMetrics
CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.Starting Price: $79 per month -
3
Papirfly
Papirfly
Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Our suite of solutions empowers global brands to organize, showcase, create, and integrate digital assets across every channel—from video and social to print. Serving over 1 million users across more than 1,500 of the world’s most recognized brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps organizations achieve brand consistency and creative efficiency at scale. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group has expanded to include Papirfly, Keepeek, Brandpad, and Adgistics—uniting decades of innovation under one vision: enabling every team to bring their brand to life, everywhere. -
4
Sitejet
WebPros
All-in-One Web Design Platform. Easily collaborate with your team and customers to build, manage, and launch websites. Skyrocket your revenue and profit by designing, shipping, and maintaining better sites in less time. Experience an industry-leading CMS built by web designers for teams driven by efficiency and excellence. Streamline client feedback, team assignments, and project files all inside the same blazing-fast tool.Starting Price: $15 per month -
5
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
6
Drift
Drift
In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting. -
7
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
8
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
9
Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
10
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
11
RELAYTO
RELAYTO
How do you 100X you content? RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate. With RELAYTO, you can create an unlimited number of public and private interactive experiences equipped with security, permissions and user management to control who has access to your content. Metrics deliver insights on 360 digital body language, activity and intent, summarizing when & where viewers spent their time, so you can prioritize your outreach efforts... and keep improving your content. From e-books and white papers to pitches and proposals RELAYTO is the simplest way to make your existing content captivating and insightful.Starting Price: $100/user/month -
12
Zoho SalesIQ
Zoho
Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses ofStarting Price: $0/month -
13
CallRail
CallRail
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.Starting Price: $45.00/month -
14
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
15
Kizen
Kizen
Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale. -
16
FullContact
FullContact
FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. -
17
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
18
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
19
Aprimo
Aprimo
Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse. -
20
Frontify
Frontify
Frontify is a cloud-based brand management platform for creators and collaborators of brands, connecting everything (and everyone) important to the growth of your brand. With Frontify, you can centralize every image, video, logo, icon, or other brand assets in one place. You can create digital brand guidelines to organize and showcase your brand. Plus, Frontify makes it easy to streamline collaboration across teams with project workflows, design templates, and more. Start a free trial or book a personalized demo to find out why 4,000 brands work with Frontify. -
21
BigPicture
BigPicture
Our API-first approach means that you always have modern easy-to-use APIs that allow you to get up and running with powerful business data in under 5 minutes. Leverage enrichment data via our new real-time automation engine to automate your workflows. Identify companies visiting your site for Account-Based Marketing, even if they haven't filled out a form. Our Real-time Intel uses machine learning and natural language processing to take IP addresses and reveal the companies that are on your website. Spend less time generating interest, and more time working leads that are already interested. See which pages are being viewed, so your reps can tailor their outreach and pitches to what a prospect is actually interested in. You can even set which pages are high-intent pages, and we'll prioritize for those. Get instant alerts via your medium of choice (email, Slack, etc) whenever a potential prospect has shown high interest. Get your reps to act on the right prospects immediately.Starting Price: $100 per month -
22
SEATEXT AI
SEATEXT AI
SEATEXT AI is a tool to optimize website content for user engagement and conversion rates. Features: -SEATEXT AI provides autonomous content optimization through advanced AI models and A/B testing to increase sales of your website. -Optimize product descriptions for online stores, resulting in a significant sales increase of up to 40%. - Grow your sales with automatic 107 languages website translation, effortlessly localize your website into 107 languages, using AI to identify the most effective, error-free translations. With just a quick 1-minute setup, enjoy compelling, A/B tested translations designed to maximize sales. - Optimize content specifically for mobile users, ensuring concise and impactful text variations tailored to their unique browsing behavior to increase reach and engagement leading to higher conversion rates and improved sales. - Translate and rewrite your media content up to 100 times to optimize articles through automatic A/B testing to increase conversionsStarting Price: $25 per month -
23
Annex Cloud
Annex Cloud
Annex Cloud provides enterprise-ready Loyalty solutions to cater to ever-evolving consumer expectations. Loyalty Experience Platform combines best-in-class loyalty program management capabilities with powerful engagement modules to help you seamlessly connect, engage and grow your customer relationships at scale with loyalty SaaS solutions. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. Speak to customers in an empathic way, incentivizing behaviors, personalize messages and gamify experiences. With the Loyalty Experience Platform, you can track, ingest and deliver messages at every touchpoint on your customers' journey. All the components you need to create the most meaningful customer experiences. From social media integrations to SMS to email to print, we cover it all. Create engaging experiences to build loyalty and advocacy; keeping your brand top of mind at all times. -
24
Mopinion
Mopinion
All-in-One User Feedback Software for Digital Channels. Mopinion helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email). Mopinion enables its users to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to PM tools such as Trello or Asana. +Customisable feedback forms +Real-time statistics +API integrations +Various CX metrics +Text analytics +Advanced reporting capabilities Pricing for Mopinion starts at $35 (USD)/month.Starting Price: $229/month -
25
CrossEngage
CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. -
26
Snowplow Analytics
Snowplow Analytics
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies. -
27
BOSCO
BOSCO
BOSCO™ uses your data combined with our game-changing AI to accurately predict where to spend your marketing budgets for maximum success. BOSCO™ combines your internal marketing data with extensive algorithmic modeling to create personalized reporting dashboards. Our easy-to-use interface provides a single source of truth and enables marketers to make better digital marketing spending decisions using data-driven insights. Using our unique BOSCO™ Index feature, we can rank your domain against the closest competitors in your category. The BOSCO Index™ is a measure of your online footprint and how effective you are with investment in organic and paid media channels. BOSCO™ is built on data from trusted third-party domains, collected from previous digital interactions. BOSCO™ isn’t dependent on your marketing budget, but on whether you’re reaching your online potential in paid and organic search. BOSCO™ identifies ten competitors within your market and scores them. -
28
Localytics
Upland Software
Give Your Customers Reasons to Love You More with Every Experience Go beyond personalization to delivering the next best action for your customers to build meaningful, engaging experiences your customers will love. Leading brands trust Localytics to power their customer engagement strategy. We help you build love for your brand through meaningful customer engagement. First, understand your customers on a deeper level through rich, contextual data. Then, create truly individualized experiences with intelligence and personalization capabilities. And, reach your customers where they are so you can drive impactful, relevant customer engagement. Finally, bring it all together with dedicated assistance that informs your strategy and helps you reach your brand goals. Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business. -
29
Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
30
ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year
