Fullstory vs. Heap vs. Mixpanel Comparison


Fullstory	Heap Contentsquare	Mixpanel	+
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About Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.	About Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.	About At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Product teams, Data teams, Engineering Teams,	Audience Businesses and product teams seeking to optimize customer journeys, improve conversions, and gain deeper insights into user behavior through data-driven analytics	Audience Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing $500.00/year Free Version Free Trial	Pricing $89 per month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 3.0 / 5 features 4.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Fullstory Founded: 2012 United States www.fullstory.com	Company Information Contentsquare Founded: 2012 France www.heap.io	Company Information Mixpanel Founded: 2009 United States mixpanel.com
Alternatives Smartlook	Alternatives Kubit	Alternatives Kubit
Mouseflow	Smartlook	Segment Twilio
Pendo	Datadog	Smartlook
PostHog	Fullstory	Pendo
UserX View All	Pendo View All	Fullstory View All
Categories Conversion Rate Optimization Customer Data Platforms (CDP) Customer Experience Customer Feedback Customer Journey Mapping Tools Digital Analytics eCommerce Analytics Heatmap Insight Engines Mobile App Analytics Mobile App Optimization Product Analytics Sentiment Analysis Session Replay User Research UX Web Analytics Website Optimization Tools	Categories Business Intelligence Customer Journey Mapping Tools Data Visualization Digital Analytics eCommerce Analytics eCommerce Tools Marketing Analytics Marketing Attribution Mobile App Optimization Product Analytics Reporting Visual Feedback Web Analytics	Categories AB Testing Customer Engagement Customer Journey Mapping Tools Customer Retention Data Analysis Digital Analytics eCommerce Analytics eCommerce Tools Machine Learning Marketing Analytics Mobile App Analytics Predictive Analytics Product Analytics Product Management Web Analytics Website Optimization Tools
Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Show More Features Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Feedback Features Alerts / Notifications Behavior Analytics Bug Reports Community Feedback Tools Live Chat Negative Feedback Management Net Promoter Score (NPS) Screenshot / Screen Capture Surveys User Testing Tools Video Feedback Visual Feedback Tools Voice of the Customer (VoC) Website Feedback Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Show More Features Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Data Visualization Features Analytics Content Management Dashboard Creation Filtered Views OLAP Relational Display Simulation Models Visual Discovery Reporting Features Customizable Dashboard Data Source Connectors Drag & Drop Drill Down Email Reports Financial Reports Forecasting Marketing Reports OLAP Report Export Sales Reports Scheduled / Automated Reports	Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Machine Learning Features Deep Learning ML Algorithm Library Model Training Natural Language Processing (NLP) Predictive Modeling Statistical / Mathematical Tools Templates Visualization Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Product Management Features Collaboration Feedback Collection Idea Management Milestone Tracking Prioritization Product Roadmapping Release Management Requirements Management Resource Management Workflow Management Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts
Integrations 5X Canopy Chameleon Convert Experiences Freshpaint HelpBar Kameleoon Pylar Rambox Scispot Shift Singer Split Xplenty Anodot Databox Segwise Skypoint AI Platform Whatfix YesInsights Show More Integrations View All 66 Integrations	Integrations 5X Canopy Chameleon Convert Experiences Freshpaint HelpBar Kameleoon Pylar Rambox Scispot Shift Singer Split Xplenty Anodot Databox Segwise Skypoint AI Platform Whatfix YesInsights Show More Integrations View All 65 Integrations	Integrations 5X Canopy Chameleon Convert Experiences Freshpaint HelpBar Kameleoon Pylar Rambox Scispot Shift Singer Split Xplenty Anodot Databox Segwise Skypoint AI Platform Whatfix YesInsights Show More Integrations View All 296 Integrations
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