DirectLync vs. Mailchimp Comparison


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About Marketing technology should never be a pain, but a tool that helps you achieve your goals. DirectLync is a consolidated platform for small businesses looking for sales and marketing tools. It is an all in one, easy-to-use platform.	About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Small businesses looking for an all-inclusive, easy-to-use digital marketing platform	Audience Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $20.00 per month Free Version Not Supported Free Trial Supported	Pricing $9.99 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.5 / 5 design 4.8 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews
Pros & Cons from Real Users Pros DirectLync delivers bespoke solutions for our company; they were able to take a niche challenge and developed a transformative way to solve it. 1) The easy-to-use templates and the comprehensive color formatting process allow us to implement our branding guidelines seamlessly. 2) We love the ease of adding contact groups and working with our ever-changing contact groups. 3) Feedback from the Activity Report feature helps us "always improve our position" with all our constituent groups and learn who our most engaged followers are by the number of opens, clicks, etc. 4) Best of all is the expert and timely advice from Qiana, our DirectLync support person. She helps us benefit from all the dynamic DirectLync features, from drip campaigns to social media posting schedules. We have yet to reach the total capacity of all DirectLync can do for us due to our small staff, but the sky is the limit when we do. You are all so responsive, and helpful with anything I reach out to you about. The website looks so much better than it used to! We are so glad we worked/are working with you! I use DirectLync for creating marketing emails. I love that everything is so customizable. DirectLync really allows you to be creative with your work. Cons Very few to no cons; start to finish was a fun and easy project. DirectLync does not make house calls, if they did, their service would be perfect. LOL! Not too many cons! You are all so responsive, and helpful with anything I reach out to you about. You can't place certain content wherever you want.	Pros & Cons from Real Users Pros I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool. Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful. Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would. Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful. I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature. Cons You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future. Slightly more suited to American consumers. But easy to adapt for NZ. Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those. If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!! I don’t like your lack of response. We have tried to reach you via chat and an email.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information DirectLync Founded: 2014 United States directlync.com	Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com
Alternatives PublBox PublBox, Inc.	Alternatives ActiveCampaign
Sprinklr	Maropost Marketing Cloud Maropost
Echobox	Act!
Dash Social	HubSpot Marketing Hub HubSpot
Vista Social View All	Constant Contact View All
Categories Content Management Supported CRM Supported Email Marketing Supported Social Media Analytics Tools Supported Social Media Management Supported Social Media Marketing Supported	Categories Bulk Email Supported Campaign Management Supported Conversion Rate Optimization Supported CRM Supported Domain Name Registrars Supported Drag and Drop Email Builders Supported eCommerce Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Email Personalization Supported Email Template Design Supported Email Tracking Supported Go-To-Market Supported Landing Page Supported Lead Scoring Supported Marketing Automation Supported Retargeting Supported SMS Marketing Supported Social Media Advertising Supported Social Media Management Supported Social Media Marketing Supported Website Builder Supported
CRM Features Calendar/Reminder System Supported Call Logging Not Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Not Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Not Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Event Triggered Email Not Supported Image Library Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Not Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Not Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported Show More Features Content Management Features Audio Content Not Supported Customizable Templates Supported Document Indexing Not Supported E-forms Supported Full Text Search Not Supported Image Editor Not Supported SEO Management Not Supported Text Editor Supported Version Control Not Supported Video Content Supported Website Management Supported	CRM Features Calendar/Reminder System Not Supported Call Logging Not Supported Document Storage Not Supported Email Marketing Supported Internal Chat Integration Not Supported Lead Scoring Not Supported Marketing Automation Integration Supported Mobile Access Not Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Not Supported Territory Management Not Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Not Supported Multi-User Collaboration Not Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported Show More Features Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Domain Name Registrars Features DNS Service Not Supported Domain Parking Supported Domain Privacy Supported Email Hosting Not Supported Extended Expiration Protection Not Supported SSL Certificates Not Supported Web Hosting Not Supported Website Builder Supported Email Template Design Features A/B Testing Not Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Not Supported Potential Issue Identification Not Supported Premade Templates Not Supported Proofing Not Supported Reporting / Analytics Not Supported Text Editor Not Supported Theme Editor Not Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Supported Location Tracking Supported Team Management Not Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Supported Form Creation Supported Real Time Editing Supported Responsive Supported SEO Management Not Supported Templates Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Not Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Not Supported Website Builder Features Auto Update Not Supported Content Import / Export Not Supported Drag & Drop Supported Invoices Not Supported Landing Pages / Web Forms Supported Newsletter Management Supported Online Booking Not Supported Online Store Builder Not Supported Pre-built Templates Supported Real Time Editing Supported SEO Supported Survey Builder Not Supported White Label Not Supported eCommerce Features Catalog Management Not Supported Channel Management Not Supported CRM Not Supported Customer Accounts Supported Data Security Not Supported Email Marketing Supported Inventory Management Not Supported Kitting Not Supported Loyalty Program Not Supported Mobile Access Not Supported Multi-Store Management Not Supported Order Management Supported Product Configurator Not Supported Promotions Management Not Supported Returns Management Not Supported Reviews Management Not Supported SEO Management Not Supported Shopping Cart Not Supported Templates Not Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Supported Analytics / ROI Tracking Supported Customer Data Profiles Not Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Supported SMS Marketing Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported
Integrations Gmail Supported Microsoft Outlook Supported Automate.io Not Supported BlueCamroo Not Supported BulkSMS.com Not Supported Charityproud Not Supported Crowded Not Supported Kintivo Forms Not Supported Ninja Popups Not Supported ProMLM iCON Not Supported Rapidbott Not Supported SendMails Not Supported Shift Not Supported Speak Not Supported ThreatBlockr Not Supported VobeSoft Not Supported WiFi Marketing Not Supported Wombot Not Supported Zeda.io Not Supported ikas Not Supported Show More Integrations View All 2 Integrations	Integrations Gmail Supported Microsoft Outlook Supported Automate.io Supported BlueCamroo Supported BulkSMS.com Supported Charityproud Supported Crowded Supported Kintivo Forms Supported Ninja Popups Supported ProMLM iCON Supported Rapidbott Supported SendMails Supported Shift Supported Speak Supported ThreatBlockr Supported VobeSoft Supported WiFi Marketing Supported Wombot Supported Zeda.io Supported ikas Supported Show More Integrations View All 2475 Integrations
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