DirectLync

DirectLync

4.8 out of 5 stars
Mailchimp

Mailchimp

Intuit Mailchimp
4.5 out of 5 stars
DirectLync Mailchimp

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DirectLync:

About

Marketing technology should never be a pain, but a tool that helps you achieve your goals. DirectLync is a consolidated platform for small businesses looking for sales and marketing tools. It is an all in one, easy-to-use platform.
Mailchimp:

About

Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.
DirectLync:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Mailchimp:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
DirectLync:

Audience

Small businesses looking for an all-inclusive, easy-to-use digital marketing platform
Mailchimp:

Audience

Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.
DirectLync:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Mailchimp:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
DirectLync:

API

Offers API Not Supported
Mailchimp:

API

Offers API Not Supported
DirectLync:

Screenshots and Videos

Mailchimp:

Screenshots and Videos

DirectLync:

Pricing

$20.00 per month
Free Version Not Supported
Free Trial Supported
Mailchimp:

Pricing

$9.99 per month
Free Version Not Supported
Free Trial Supported
DirectLync:

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.8 / 5
support 4.8 / 5
Mailchimp:

Reviews/Ratings

Overall 4.5 / 5
ease 4.7 / 5
features 4.5 / 5
design 4.6 / 5
support 4.4 / 5
DirectLync:

Pros & Cons from Real Users

Pros

  • DirectLync delivers bespoke solutions for our company; they were able to take a niche challenge and developed a transformative way to solve it.
  • 1) The easy-to-use templates and the comprehensive color formatting process allow us to implement our branding guidelines seamlessly. 2) We love the ease of adding contact groups and working with our ever-changing contact groups. 3) Feedback from the Activity Report feature helps us "always improve our position" with all our constituent groups and learn who our most engaged followers are by the number of opens, clicks, etc. 4) Best of all is the expert and timely advice from Qiana, our DirectLync support person. She helps us benefit from all the dynamic DirectLync features, from drip campaigns to social media posting schedules. We have yet to reach the total capacity of all DirectLync can do for us due to our small staff, but the sky is the limit when we do.
  • You are all so responsive, and helpful with anything I reach out to you about. The website looks so much better than it used to! We are so glad we worked/are working with you!
  • I use DirectLync for creating marketing emails. I love that everything is so customizable. DirectLync really allows you to be creative with your work.

Cons

  • Very few to no cons; start to finish was a fun and easy project.
  • DirectLync does not make house calls, if they did, their service would be perfect. LOL!
  • Not too many cons! You are all so responsive, and helpful with anything I reach out to you about.
  • You can't place certain content wherever you want.
Mailchimp:

Pros & Cons from Real Users

Pros

  • I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool.
  • Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful.
  • Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would.
  • Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful.
  • I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature.

Cons

  • You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future.
  • Slightly more suited to American consumers. But easy to adapt for NZ.
  • Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those.
  • If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!!
  • I don’t like your lack of response. We have tried to reach you via chat and an email.
DirectLync:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported
Mailchimp:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported
DirectLync:

Company Information

DirectLync
Founded: 2014
United States
directlync.com
Mailchimp:

Company Information

Intuit Mailchimp
Founded: 2001
United States
www.mailchimp.com
DirectLync:

Alternatives

PublBox

PublBox

PublBox, Inc.
Mailchimp:

Alternatives

ActiveCampaign

ActiveCampaign

4.4 out of 5 stars
DirectLync:
Mailchimp:
Maropost Marketing Cloud

Maropost Marketing Cloud

Maropost
4.4 out of 5 stars
DirectLync:
Mailchimp:
Act!

Act!

4.0 out of 5 stars
DirectLync:
Mailchimp:
Constant Contact

Constant Contact

4.5 out of 5 stars
DirectLync:
Mailchimp:
SendGrid

SendGrid

Twilio SendGrid
3.9 out of 5 stars
DirectLync:

Categories

Mailchimp:

Categories

DirectLync:

CRM Features

Calendar/Reminder System Supported
Call Logging Not Supported
Document Storage Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Supported
Marketing Automation Integration Supported
Mobile Access Not Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Supported
Task Management Supported
Territory Management Not Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Not Supported
CAN SPAM Compliance Supported
Customer Surveys Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Event Triggered Email Not Supported
Image Library Supported
Landing Pages/Web Forms Not Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Not Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Not Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Content Management Features

Audio Content Not Supported
Customizable Templates Supported
Document Indexing Not Supported
E-forms Supported
Full Text Search Not Supported
Image Editor Not Supported
SEO Management Not Supported
Text Editor Supported
Version Control Not Supported
Video Content Supported
Website Management Supported
Mailchimp:

CRM Features

Calendar/Reminder System Not Supported
Call Logging Not Supported
Document Storage Not Supported
Email Marketing Supported
Internal Chat Integration Not Supported
Lead Scoring Not Supported
Marketing Automation Integration Supported
Mobile Access Not Supported
Quotes / Proposals Not Supported
Segmentation Supported
Social Media Integration Supported
Task Management Not Supported
Territory Management Not Supported

Email Marketing Features

A/B Testing Supported
Artificial Intelligence Not Supported
Auto-Responders Supported
CAN SPAM Compliance Supported
Customer Surveys Supported
Drip Campaigns Supported
Dynamic Content Supported
Event Triggered Email Supported
Image Library Supported
Landing Pages/Web Forms Supported
Mailing List Management Supported
Mobile Optimized Emails Supported
Reporting/Analytics Supported
Subscriber Management Supported
Template Management Supported
WYSIWYG Email Editor Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Not Supported
Multi-User Collaboration Not Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Not Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Campaign Management Features

Channel Management Supported
Contact Database Supported
Email Marketing Supported
Event Triggered Actions Supported
Lead Management Supported
Multi-Campaign Supported

Domain Name Registrars Features

DNS Service Not Supported
Domain Parking Supported
Domain Privacy Supported
Email Hosting Not Supported
Extended Expiration Protection Not Supported
SSL Certificates Not Supported
Web Hosting Not Supported
Website Builder Supported

Email Template Design Features

A/B Testing Not Supported
Code From Scratch Not Supported
Drag & Drop Editing Supported
Image Library Not Supported
Import HTML Code Not Supported
Mobile-Friendly / Responsive Not Supported
Potential Issue Identification Not Supported
Premade Templates Not Supported
Proofing Not Supported
Reporting / Analytics Not Supported
Text Editor Not Supported
Theme Editor Not Supported

Email Tracking Features

A/B Testing Supported
Audience Segmentation Supported
Campaign Management Supported
Event-Based Notifications Supported
Location Tracking Supported
Team Management Not Supported

Landing Page Features

A/B Testing Supported
Analytics Supported
Drag & Drop Supported
Form Creation Supported
Real Time Editing Supported
Responsive Supported
SEO Management Not Supported
Templates Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Not Supported

Retargeting Features

A/B Testing Supported
Audience Targeting Supported
Behavioral Targeting Supported
Conversion Tracking Supported
Geo Targeting Supported
Mobile Retargeting Supported
Personalization Supported
Recommendation Engine Supported
Social Media Retargeting Supported

SMS Marketing Features

2-Way Messaging Not Supported
Artificial Intelligence Supported
Contact Management Not Supported
Mass Texting Not Supported
Message Personalization Not Supported
MMS Not Supported
Mobile Coupons Not Supported
Mobile Keywords Not Supported
Polls / Voting Not Supported
Reporting/Analytics Not Supported
Scheduled Messaging Supported
Shortcodes Supported
Text-to-Win Not Supported

Website Builder Features

Auto Update Not Supported
Content Import / Export Not Supported
Drag & Drop Supported
Invoices Not Supported
Landing Pages / Web Forms Supported
Newsletter Management Supported
Online Booking Not Supported
Online Store Builder Not Supported
Pre-built Templates Supported
Real Time Editing Supported
SEO Supported
Survey Builder Not Supported
White Label Not Supported

eCommerce Features

Catalog Management Not Supported
Channel Management Not Supported
CRM Not Supported
Customer Accounts Supported
Data Security Not Supported
Email Marketing Supported
Inventory Management Not Supported
Kitting Not Supported
Loyalty Program Not Supported
Mobile Access Not Supported
Multi-Store Management Not Supported
Order Management Supported
Product Configurator Not Supported
Promotions Management Not Supported
Returns Management Not Supported
Reviews Management Not Supported
SEO Management Not Supported
Shopping Cart Not Supported
Templates Not Supported

eCommerce Marketing Features

AB Testing Supported
Abandoned Cart Email Supported
Analytics / ROI Tracking Supported
Customer Data Profiles Not Supported
Dynamic Content Supported
Email Marketing Supported
Email Personalization Supported
Facebook Ads Not Supported
Google Ads Not Supported
Product Recommendations Not Supported
Push Notifications Not Supported
Retargeting Not Supported
Search Marketing Not Supported
Segmentation Supported
Signup Forms & Popups Supported
SMS Marketing Supported
Social Marketing Not Supported
Triggered Emails Not Supported
Website Visitor Tracking Not Supported
DirectLync:

Integrations

Gmail Supported
Microsoft Outlook Supported
Autoklose Not Supported
BlueSky Medical Staffing Software Not Supported
Clodexa Not Supported
Contacts+ Not Supported
Cyfe Not Supported
LeadsRx Attribution Not Supported
Marcom Robot Customer Feedback Tool Not Supported
ProProfs Quiz Maker Not Supported
Recurly Not Supported
SendyScale Not Supported
SpyCloud Not Supported
SurveySparrow Not Supported
TrainingToday Not Supported
Transcend Not Supported
Trengo Not Supported
UENI Not Supported
resOS Not Supported
Mailchimp:

Integrations

Gmail Supported
Microsoft Outlook Supported
Autoklose Supported
BlueSky Medical Staffing Software Supported
Clodexa Supported
Contacts+ Supported
Cyfe Supported
LeadsRx Attribution Supported
Marcom Robot Customer Feedback Tool Supported
ProProfs Quiz Maker Supported
Recurly Supported
SendyScale Supported
SpyCloud Supported
SurveySparrow Supported
TrainingToday Supported
Transcend Supported
Trengo Supported
UENI Supported
resOS Supported
DirectLync:
Claim DirectLync and update features and information
Claim DirectLync and update features and information
Mailchimp:
Claim Mailchimp and update features and information
Claim Mailchimp and update features and information