Constant Contact vs. Optimiser Comparison


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About We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.	About Optimiser provides every type of business a unique and customizable solution to enhance and streamline their processes. An integrated set of tools for your CRM and other vital departments blends seamlessly with your day to day operations, guided by Optimiser's expert support team and an intuitive interface. Grow valuable user profiles and innovate the way you manage customer relationships with powerful CRM. Pipeline drives strong prospect management. Data analytics inform insightful business decisions. Contacts and accounts build data-driven profiles. Collaborative team calendar. Every feature you need to attain growth, integrated on a single platform. Comprehensive, simple and fully-customizable business management software allows companies of any size to increase revenue, enhance processes and deliver tangible results. Boost your high-performing sales team using strong sales strategies, prospect insights, automations and accelerated deal closure.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Small businesses that want a simple and affordable email marketing and marketing automation solution that includes event management tools, social campaigns, and surveys	Audience Enterprises searching for a CRM platform to manage their operations, improve performance, and increase sales
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $12 per month Constant Contact prices are monthly, and based on the number of contacts in users email list or database. Lite: from $12/month Standard: from $35/month Premium: from $80/month Lead Gen & CRM: from $449/month Free Version Not Supported Free Trial Supported	Pricing £25 per user per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.6 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros -Constant Contact offers marketing automation such as list building, automated email resend & subject line A/B testing. -Offers a 60 day free trial & a 60 day money back guarantee on it's subscription plans. -Subscriber list import supports formats like CSV, xls, xlsx or txt. It also supports direct import from Gmail or MS Outlook's address book. When I started using this platform, I immediately noticed that it had very significant features that would absolutely help me improve business marketing within my technology company. I really liked the way this platform provides me with a fairly easy-to-use service, one that I feel relatively familiar with and in which I can develop any type of advertising campaign. I love the large number of templates that I can access from this platform. These templates help me create new advertising campaigns in a much simpler way, in which I only have to edit very few things within the template to be able to send a campaign to my clients. I also liked the way I can monitor in real time each of the progress I make through each campaign. The platform provides me with real-time statistics, separately, which helps me consult specific statistics for specific campaigns. I have noticed a great growth in digital marketing. Thanks to this platform, I have been able to send advertising campaigns by email or through other means, which has helped me get many clients in my technology company and has helped me grow as a company and have a good online positioning. I have also liked the general ease with which this platform can be used, I love that it is so easy to use since I can correctly organize each of the campaigns and I can have a fairly easy marketing configuration and administration. It is also important to highlight the joint work system that Constantina Contact has offered me, with this joint work system, I have been able to create advertising campaigns with the support of my colleagues, in this way we have been able to create a large number of campaigns in less time than before, this means that the general campaign creation time in my company has been considerably reduced since this platform arrived in our work environment. Fantastic to integrate with social media for wider audience. Impressive with personalization. Simple and intuitive. Constant Contact has been a very influential platform when it comes to expanding our company's advertising system, thanks to this platform we have been able to create a large number of advertising campaigns which have helped us find new clients for the company, this platform allows us to create campaigns in a constant and collaborative way, we can create campaigns from scratch together, with the collaboration of various employees located in the marketing sector of the company, it allows you to create a campaign from scratch, view changes in real time and configure a campaign of together, also, I have loved the way in which this platform is able to improve the receptivity of our campaigns in the inbox, that platform has a pretty good filter for the campaigns, which helps to make the inboxes Customer input does not detect these campaigns as spam, on the contrary, this filter helps campaigns enter the main folder of an inbox, which improves the visibility of these campaigns. Another positive aspect that this platform has is that it has a very good and very creative campaign design tool. This platform allows you to create campaigns from a very good, formal and unique design. We have been able to obtain a design never seen before in other campaigns. , which captures the attention of customers. Another thing that I love about this platform is that it allows me to see the statistics in real time, it allows me to see how many leads we have obtained, it allows me to see the display rate of the campaigns as well as the rejection rate of these campaigns. In customer trays, the statistical monitoring system really works perfectly to monitor the progress of these campaigns. The things that most favors any user who uses Constant Contact, is that this platform allows you to obtain a better campaign delivery service, this helps the campaigns you send to your clients to enter the main folder of each email address. mail, this delivery rate is up to 99%, which guarantees that each client will receive the corresponding campaign and on very rare occasions the campaigns will be detected as Spam. Also, I loved the great way in which I was able to automate the responses and actions of each campaign thanks to Constant Contact, that's what makes it different from other platforms, it allows you to create much more variety of automations, so that customers receive responses automatic depending on the requirement they make in each campaign, every time a client completes a campaign, you can configure so that the platform sends offers and new campaigns to that client automatically, Marketing automation is quite favorable. I also liked that this platform is capable of having an integrated CRM system, you don't have to use some CRM software and integrate it with Constant Contact to serve a client, thanks to the automation system, each client will be transferred to the CRM panel for that you can carry out the negotiation and the special treatment with each client, I love that it has this CRM function integrated by default. Cons -Constant Contact is improving it's fraudulent monitoring but it still has gaps. -Image library has a space of just 2GB. -Maximum size of any image that can be uploaded in the image library is 5MB. -Email scheduling has no direct option to send messages on a daily, weekly or monthly basis, we are supposed to achieve this by creating an automated series. One of the main features that can be improved within this platform is regarding the system that the free version offers, I used this free version for approximately a week to be able to properly test the platform, after that, I decided to acquire one of the plans of this platform, however, I must emphasize that the free trial pressure was not pleasant for me, there are many limitations in the number of templates that you can access for free with this plan, in addition, there is a limit in the amount of reach to an audience that you can have in an advertising campaign, which makes this free version not work at all really, I consider that it is one of the things that could be improved within this platform, it is essential to offer a complete free version in which users can properly test the platform in general. Another feature that I have not liked is that this platform does not have a good application for mobile devices. I have noticed that the application for mobile devices does not offer real-time metrics, as the version for computers offers. In addition, it is quite difficult to create advertising campaigns from your mobile phone. The application does not have the correct functions to create a complete and attractive campaign for your clients. This is one of the things that should be improved. The application is essential for my mobile devices. Exemplary tool with ease of customization. Great templates. A negative aspect of this platform is that it does not have any type of built-in system to generate an automated response for customer requirements in advertising campaigns, this is quite negative since it allows us to create an automated response flow for customers potentials, this causes us to have to send the responses manually for each client, in addition, this tool is quite expensive, despite the fact that the high costs of this platform have not directly affected our company since we have generated a good remuneration thanks to potential customers, we believe that the prices within this platform should be much lower, Constant Contact currently generates many more expenses from the increase in registered contacts. One of the complications that can arise in Constant Contact is that the main configuration service of the automations must be configured by a professional, this is a complex system to use, if a new user wants to configure this platform for the first time, they must have with complete experience in marketing setup. The second problem that can be found in Constant Contact is the shortage of pre-designed templates for the campaigns, I must admit that the creation of advertising campaigns on this platform is quite easy, all the delivery settings can be done quickly, but there are very few templates currently on this platform, which causes users to manually design the design of each campaign they are developing.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Constant Contact Founded: 1998 United States www.constantcontact.com	Company Information Optimiser Founded: 2020 United Kingdom www.optimiser.com
Alternatives ActiveCampaign	Alternatives Ringy Kovacs Systems
Maropost Marketing Cloud Maropost	LeadSquared
GetResponse	Odoo
Mailchimp Intuit Mailchimp	Smarketing Cloud
HubSpot Marketing Hub HubSpot View All	Constant Contact View All
Categories Bulk Email Supported Conversion Rate Optimization Supported Drag and Drop Email Builders Supported eCommerce Marketing Supported Email Marketing Supported Email Newsletter Supported Email Template Design Supported Email Tracking Supported Event Marketing Supported Lead Management Supported Marketing Automation Supported Registration Supported Social Media Advertising Supported Social Media Management Supported Social Media Marketing Supported Survey Supported	Categories CRM Supported Event Management Supported Marketing Supported Marketing Automation Supported Project Management Supported
Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Not Supported Show More Features Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Email Template Design Features A/B Testing Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Supported Text Editor Supported Theme Editor Supported Email Tracking Features A/B Testing Supported Audience Segmentation Supported Campaign Management Supported Event-Based Notifications Not Supported Location Tracking Not Supported Team Management Supported Event Marketing Features Audience Segmentation Supported Campaign Management Supported Email Marketing Supported Event Calendar Supported Landing Pages / Web Forms Supported Location-Based Marketing Not Supported Reporting/Analytics Supported Social Media Promotion Supported Surveys & Feedback Supported Website Management Supported Registration Features Activity Registration Supported Attendance Management Supported Badge Management Not Supported Calendar Management Not Supported Class Registration Not Supported Contact Management Not Supported Event Registration Supported Form Builder Supported Group Registration Not Supported Marketing Management Supported Online Registration Supported Onsite Registration Not Supported Payment Processing Not Supported Refund Automation Not Supported Self Check-In Not Supported Surveys & Feedback Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Not Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Supported Survey Features Custom Survey URLs Not Supported Data Analysis Tools Not Supported Email Marketing Supported Mobile Survey Supported Offline Response Collection Not Supported Paper Survey Not Supported Question Branching Supported Question Library Not Supported Site Intercept Survey Not Supported Skip Logic Supported Supports Audio / Images / Video Supported	Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Not Supported Drip Campaigns Supported Dynamic Content Not Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Show More Features CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Not Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Not Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Supported Event Management Features Attendee Management Supported Badge Management Not Supported Conferences / Conventions Supported Exhibit / Vendor Management Supported Gamification Not Supported Room Block Management Supported Social Media Promotion Not Supported Sponsorship Management Supported Surveys & Feedback Supported Ticketing Supported Volunteer Management Supported Weddings / Parties Supported Project Management Features Agile Methodologies Not Supported Budget Management Supported Client Portal Not Supported Collaboration Tools Supported Cost-to-Completion Tracking Supported Customizable Templates Not Supported Gantt Charts Not Supported Idea Management Supported Kanban Board Not Supported Milestone Tracking Supported Portfolio Management Not Supported Resource Management Supported Time & Expense Tracking Supported Traditional Methodologies Supported
Integrations Microsoft Outlook Supported Adoric Supported Artichoke Supported CATS Supported Checkfront Supported Cognito Forms Supported CompanyHub CRM Supported ConvertPlus Supported Daily.ai Supported E-HAWK Supported Go Church App Supported LoginRadius Supported Ninja Forms Supported Shift4Shop Supported ShopSite Supported Smart Apartment Data Supported SurveyMethods Supported Tendenci Supported TextDeliver Supported ebCard Supported Show More Integrations View All 593 Integrations	Integrations Microsoft Outlook Supported Adoric Not Supported Artichoke Not Supported CATS Not Supported Checkfront Not Supported Cognito Forms Not Supported CompanyHub CRM Not Supported ConvertPlus Not Supported Daily.ai Not Supported E-HAWK Not Supported Go Church App Not Supported LoginRadius Not Supported Ninja Forms Not Supported Shift4Shop Not Supported ShopSite Not Supported Smart Apartment Data Not Supported SurveyMethods Not Supported Tendenci Not Supported TextDeliver Not Supported ebCard Not Supported Show More Integrations View All 2 Integrations
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