Constant Contact vs. Optimiser Comparison


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About We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.	About Optimiser provides every type of business a unique and customizable solution to enhance and streamline their processes. An integrated set of tools for your CRM and other vital departments blends seamlessly with your day to day operations, guided by Optimiser's expert support team and an intuitive interface. Grow valuable user profiles and innovate the way you manage customer relationships with powerful CRM. Pipeline drives strong prospect management. Data analytics inform insightful business decisions. Contacts and accounts build data-driven profiles. Collaborative team calendar. Every feature you need to attain growth, integrated on a single platform. Comprehensive, simple and fully-customizable business management software allows companies of any size to increase revenue, enhance processes and deliver tangible results. Boost your high-performing sales team using strong sales strategies, prospect insights, automations and accelerated deal closure.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Small businesses that want a simple and affordable email marketing and marketing automation solution that includes event management tools, social campaigns, and surveys	Audience Enterprises searching for a CRM platform to manage their operations, improve performance, and increase sales
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $12 per month Constant Contact prices are monthly, and based on the number of contacts in users email list or database. Lite: from $12/month Standard: from $35/month Premium: from $80/month Lead Gen & CRM: from $449/month Free Version Free Trial	Pricing £25 per user per month Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.6 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros -Constant Contact offers marketing automation such as list building, automated email resend & subject line A/B testing. -Offers a 60 day free trial & a 60 day money back guarantee on it's subscription plans. -Subscriber list import supports formats like CSV, xls, xlsx or txt. It also supports direct import from Gmail or MS Outlook's address book. When I started using this platform, I immediately noticed that it had very significant features that would absolutely help me improve business marketing within my technology company. I really liked the way this platform provides me with a fairly easy-to-use service, one that I feel relatively familiar with and in which I can develop any type of advertising campaign. I love the large number of templates that I can access from this platform. These templates help me create new advertising campaigns in a much simpler way, in which I only have to edit very few things within the template to be able to send a campaign to my clients. I also liked the way I can monitor in real time each of the progress I make through each campaign. The platform provides me with real-time statistics, separately, which helps me consult specific statistics for specific campaigns. I have noticed a great growth in digital marketing. Thanks to this platform, I have been able to send advertising campaigns by email or through other means, which has helped me get many clients in my technology company and has helped me grow as a company and have a good online positioning. I have also liked the general ease with which this platform can be used, I love that it is so easy to use since I can correctly organize each of the campaigns and I can have a fairly easy marketing configuration and administration. It is also important to highlight the joint work system that Constantina Contact has offered me, with this joint work system, I have been able to create advertising campaigns with the support of my colleagues, in this way we have been able to create a large number of campaigns in less time than before, this means that the general campaign creation time in my company has been considerably reduced since this platform arrived in our work environment. Fantastic to integrate with social media for wider audience. Impressive with personalization. Simple and intuitive. Constant Contact has been a very influential platform when it comes to expanding our company's advertising system, thanks to this platform we have been able to create a large number of advertising campaigns which have helped us find new clients for the company, this platform allows us to create campaigns in a constant and collaborative way, we can create campaigns from scratch together, with the collaboration of various employees located in the marketing sector of the company, it allows you to create a campaign from scratch, view changes in real time and configure a campaign of together, also, I have loved the way in which this platform is able to improve the receptivity of our campaigns in the inbox, that platform has a pretty good filter for the campaigns, which helps to make the inboxes Customer input does not detect these campaigns as spam, on the contrary, this filter helps campaigns enter the main folder of an inbox, which improves the visibility of these campaigns. Another positive aspect that this platform has is that it has a very good and very creative campaign design tool. This platform allows you to create campaigns from a very good, formal and unique design. We have been able to obtain a design never seen before in other campaigns. , which captures the attention of customers. Another thing that I love about this platform is that it allows me to see the statistics in real time, it allows me to see how many leads we have obtained, it allows me to see the display rate of the campaigns as well as the rejection rate of these campaigns. In customer trays, the statistical monitoring system really works perfectly to monitor the progress of these campaigns. The things that most favors any user who uses Constant Contact, is that this platform allows you to obtain a better campaign delivery service, this helps the campaigns you send to your clients to enter the main folder of each email address. mail, this delivery rate is up to 99%, which guarantees that each client will receive the corresponding campaign and on very rare occasions the campaigns will be detected as Spam. Also, I loved the great way in which I was able to automate the responses and actions of each campaign thanks to Constant Contact, that's what makes it different from other platforms, it allows you to create much more variety of automations, so that customers receive responses automatic depending on the requirement they make in each campaign, every time a client completes a campaign, you can configure so that the platform sends offers and new campaigns to that client automatically, Marketing automation is quite favorable. I also liked that this platform is capable of having an integrated CRM system, you don't have to use some CRM software and integrate it with Constant Contact to serve a client, thanks to the automation system, each client will be transferred to the CRM panel for that you can carry out the negotiation and the special treatment with each client, I love that it has this CRM function integrated by default. Cons -Constant Contact is improving it's fraudulent monitoring but it still has gaps. -Image library has a space of just 2GB. -Maximum size of any image that can be uploaded in the image library is 5MB. -Email scheduling has no direct option to send messages on a daily, weekly or monthly basis, we are supposed to achieve this by creating an automated series. One of the main features that can be improved within this platform is regarding the system that the free version offers, I used this free version for approximately a week to be able to properly test the platform, after that, I decided to acquire one of the plans of this platform, however, I must emphasize that the free trial pressure was not pleasant for me, there are many limitations in the number of templates that you can access for free with this plan, in addition, there is a limit in the amount of reach to an audience that you can have in an advertising campaign, which makes this free version not work at all really, I consider that it is one of the things that could be improved within this platform, it is essential to offer a complete free version in which users can properly test the platform in general. Another feature that I have not liked is that this platform does not have a good application for mobile devices. I have noticed that the application for mobile devices does not offer real-time metrics, as the version for computers offers. In addition, it is quite difficult to create advertising campaigns from your mobile phone. The application does not have the correct functions to create a complete and attractive campaign for your clients. This is one of the things that should be improved. The application is essential for my mobile devices. Exemplary tool with ease of customization. Great templates. A negative aspect of this platform is that it does not have any type of built-in system to generate an automated response for customer requirements in advertising campaigns, this is quite negative since it allows us to create an automated response flow for customers potentials, this causes us to have to send the responses manually for each client, in addition, this tool is quite expensive, despite the fact that the high costs of this platform have not directly affected our company since we have generated a good remuneration thanks to potential customers, we believe that the prices within this platform should be much lower, Constant Contact currently generates many more expenses from the increase in registered contacts. One of the complications that can arise in Constant Contact is that the main configuration service of the automations must be configured by a professional, this is a complex system to use, if a new user wants to configure this platform for the first time, they must have with complete experience in marketing setup. The second problem that can be found in Constant Contact is the shortage of pre-designed templates for the campaigns, I must admit that the creation of advertising campaigns on this platform is quite easy, all the delivery settings can be done quickly, but there are very few templates currently on this platform, which causes users to manually design the design of each campaign they are developing.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Constant Contact Founded: 1998 United States www.constantcontact.com	Company Information Optimiser Founded: 2020 United Kingdom www.optimiser.com
Alternatives ActiveCampaign	Alternatives Ringy Kovacs Systems
GetResponse	LeadSquared
HubSpot CRM HubSpot	Odoo
Mailchimp Intuit Mailchimp	Smarketing Cloud
HubSpot Marketing Hub HubSpot View All	atEvent View All
Categories Bulk Email Conversion Rate Optimization Drag and Drop Email Builders eCommerce Marketing Email Marketing Email Newsletter Email Template Design Email Tracking Event Marketing Lead Management Marketing Automation Registration Social Media Advertising Social Media Management Social Media Marketing Survey	Categories CRM Event Management Marketing Marketing Automation Project Management
Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Event Marketing Features Audience Segmentation Campaign Management Email Marketing Event Calendar Landing Pages / Web Forms Location-Based Marketing Reporting/Analytics Social Media Promotion Surveys & Feedback Website Management Registration Features Activity Registration Attendance Management Badge Management Calendar Management Class Registration Contact Management Event Registration Form Builder Group Registration Marketing Management Online Registration Onsite Registration Payment Processing Refund Automation Self Check-In Surveys & Feedback Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Survey Features Custom Survey URLs Data Analysis Tools Email Marketing Mobile Survey Offline Response Collection Paper Survey Question Branching Question Library Site Intercept Survey Skip Logic Supports Audio / Images / Video	Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Event Management Features Attendee Management Badge Management Conferences / Conventions Exhibit / Vendor Management Gamification Room Block Management Social Media Promotion Sponsorship Management Surveys & Feedback Ticketing Volunteer Management Weddings / Parties Project Management Features Agile Methodologies Budget Management Client Portal Collaboration Tools Cost-to-Completion Tracking Customizable Templates Gantt Charts Idea Management Kanban Board Milestone Tracking Portfolio Management Resource Management Time & Expense Tracking Traditional Methodologies
Integrations Microsoft Outlook ACCEO Retail-1 AgencyAnalytics Bitrix24 Blocks Checkout Champ DonorPerfect Fundraising Growth Platform Evidence Foxit eSign Gmail Hyperise Keap SalesOutlook CRM SigParser SimpleChurch CRM SyncSmart Thrive Theme Builder Wistia involve.me Show More Integrations View All 590 Integrations	Integrations Microsoft Outlook ACCEO Retail-1 AgencyAnalytics Bitrix24 Blocks Checkout Champ DonorPerfect Fundraising Growth Platform Evidence Foxit eSign Gmail Hyperise Keap SalesOutlook CRM SigParser SimpleChurch CRM SyncSmart Thrive Theme Builder Wistia involve.me Show More Integrations View All 2 Integrations
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