Blueshift vs. WebEngage Comparison


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About Blueshift enables brands to automate and personalize engagement across every marketing channel. Blueshift's Intelligent Customer Engagement platform leverages patented AI technology to unify, analyze, and activate comprehensive customer data across all channels and applications. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey. Blueshift Customer AI combines agentic, predictive, and generative intelligence to help marketers scale 1:1 engagement—fast. From identifying high-value segments to automatically launching and optimizing campaigns, Customer AI does the heavy lifting—so your team can move faster, test more, and grow smarter. With 89% of marketing leaders saying AI helps improve timing, content recommendations, and personalized product delivery, it’s clear that smarter automation is now essential for growth.	About WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Data-driven marketing teams	Audience Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Blueshift Founded: 2014 United States blueshift.com	Company Information WebEngage Founded: 2011 India webengage.com
Alternatives CrossEngage	Alternatives WonderPush
Klaviyo	Apxor Apxor Technology Solutions
ActiveCampaign	CleverTap
Marketo	User.com
Netcore Cloud Netcore View All	Ortto View All
Categories AI Marketing Artificial Intelligence Campaign Management CRM Customer Data Platforms (CDP) eCommerce Marketing Email Marketing Email Personalization Marketing Automation Mobile Marketing Personalization Push Notifications SMS Marketing	Categories AB Testing Campaign Management Channel Management Customer Data Platforms (CDP) Customer Engagement Customer Journey Mapping Tools Email Marketing Marketing Analytics Marketing Automation Mobile Marketing Push Notifications SMS Marketing Transactional Email WhatsApp Marketing
Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Mobile Marketing Features Channel Attribution Contextual Targeting Coupons Email Marketing Engagement Monitoring In-App Marketing Location-Based Marketing Push Notifications Text Messaging Text-to-Win Push Notifications Features A/B Testing Analytics Campaign Segmentation Contextual Targeting Device Targeting Expiry Notifications Geo Targeting Mobile Notifications Notification Scheduling Visual Notifications Web Notifications SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Show More Features Artificial Intelligence Features Chatbot For eCommerce For Healthcare For Sales Image Recognition Machine Learning Multi-Language Natural Language Processing Predictive Analytics Process/Workflow Automation Rules-Based Automation Virtual Personal Assistant (VPA) CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization	Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Mobile Marketing Features Channel Attribution Contextual Targeting Coupons Email Marketing Engagement Monitoring In-App Marketing Location-Based Marketing Push Notifications Text Messaging Text-to-Win Push Notifications Features A/B Testing Analytics Campaign Segmentation Contextual Targeting Device Targeting Expiry Notifications Geo Targeting Mobile Notifications Notification Scheduling Visual Notifications Web Notifications SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Channel Management Features Campaign Management Channel Analytics Incentive Management Inventory Control Lead Management Opportunity Management Order Management Partner Management Product Management Reseller Management Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Transactional Email Features A/B Testing Contact Database Dynamic Content Email Monitoring Mailing List Management Reporting/Analytics Spam Check Template Management WhatsApp Marketing Features Alerts API Autoresponder Bulk Messaging Campaign Management Contact Management Multi-Language Support Reporting / Analytics
Integrations Facebook Segment SendGrid Shopify Google Analytics HubSpot CRM Intercom Kaleyra Lob Lytics Magento Mailchimp Mailchimp Transactional Email (Mandrill) Meritto Mtalkz Poplar Seekwell Twilio Typof WordPress Show More Integrations View All 31 Integrations	Integrations Facebook Segment SendGrid Shopify Google Analytics HubSpot CRM Intercom Kaleyra Lob Lytics Magento Mailchimp Mailchimp Transactional Email (Mandrill) Meritto Mtalkz Poplar Seekwell Twilio Typof WordPress Show More Integrations View All 23 Integrations
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