AvidTrak vs. CallRail Comparison


AvidTrak	CallRail	+	+
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		Related Products CallTrackingMetrics CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality. 939 Ratings Visit Website Aircall Aircall is an AI-powered customer communications and intelligence platform that unifies phone, messaging, and call center operations. Designed for sales and support teams, it enhances every interaction with features like AI Voice Agents, real-time conversation coaching, and integrated WhatsApp messaging. With powerful analytics, call recording, and shared inboxes, teams gain clarity and can resolve customer issues faster. The platform is easy to set up, offering quick number claiming, seamless integrations, and customizable workflows. Trusted by over 23,000 companies worldwide, Aircall helps businesses improve connection rates, boost CSAT scores, and streamline onboarding. By combining automation with human-first AI, Aircall reduces busywork so teams can focus on building better customer relationships. 1,838 Ratings Visit Website Phonexa Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance, in addition to a fully integrated stack of tools that enable marketers to track and optimize performance. At the core of the Phonexa ecosystem are LMS Sync for intelligent lead management and lead distribution, and Call Logic for advanced call tracking, routing, AI Call Agents, and pay-per-call campaigns, each enhanced by automation and real-time analytics. With a global presence, Phonexa supports clients across diverse industries, including insurance, financial services, home services, and beyond. 244 Ratings Visit Website 800.com 800.com is a business phone and call tracking platform that helps small and growing businesses understand, manage, and respond to inbound calls more effectively. The platform provides local and toll-free numbers, call tracking, call recording, voicemail, SMS, and detailed call reporting so teams can see where calls come from and how they’re handled. Businesses use 800.com to track phone leads across websites, ads, social media, and offline marketing, improve response times, and follow up on missed calls. With integrations for Google Ads, GA4, Meta, Microsoft Ads, and popular CRMs, 800.com connects call data to marketing and sales workflows. The platform is easy to set up, flexible as businesses grow, and designed to turn phone calls into clearer insights and better customer experiences. 2,436 Ratings Visit Website CallHub CallHub is a digital organizing platform empowering political campaigns, nonprofits, advocacy groups, unions, and businesses with scalable outreach via calling, texting, email, and automation. The platform offers Predictive Dialer for high-volume campaigns, Power Dialer for personalized calls, and Auto Dialer. AI-powered Smart Insights categorize call sentiments. Dynamic Caller ID, Spam Shield, and SHAKEN/STIR compliance maximize answer rates. Text capabilities include Peer-to-Peer Texting, Text Broadcasts, and Text-to-Join with SMS/MMS support, URL tracking, and automated responses. Workflows automation enables multi-channel campaigns. The mobile app allows volunteers join campaigns from smartphones. CRM integrations with NationBuilder, NGP VAN, Salesforce, and Blackbaud ensure seamless sync. CallHub is SOC 2, ISO 27001, GDPR, and TCPA compliant. Trusted by 200,000+ campaigns, it has facilitated 1 billion calls and 750 million texts. 428 Ratings Visit Website Shape Software Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today. 136 Ratings Visit Website Adversus Adversus is an outbound dialing solution that helps you streamline your call strategies, automate manual processes, and provide valuable insights to improve your outbound workflows and efficiency. Adversus was born in 2015 after our founders experienced a lack of flexibility with the solution they worked with. The dream was to build an outbound solution that would change the game․ We believe in user-driven innovation, and we acknowledge that every single user has different needs and demands. We provide a solution that incorporates flexibility and customization to every aspect of the workflow. At Adversus, our primary focus is to have a future-proof solution that never falls behind. We do not just want to adapt to the market but instead push the boundaries of what is possible. Adversus is used by businesses in a wide range of industries, with the common goal to make their outbound call activities more efficient. The size ranges from one to several hundred end-users. 172 Ratings Visit Website TollFreeForwarding Activate your new international phone number in 60 seconds. Choose from phone numbers in over 120+ countries and 1,000 cities. Forward your calls to any phone number in the world. Robust scheduling options allow you to route your calls based on the days and hours of your business. Route your calls to your main call center during business hours and to voicemail during non-business hours. Instantly view detailed information about calls made to your TollFreeForwarding phone number. Learn about your customers' call habits to help make decisions about outbound sales and follow-up. Keep track of your calls by recording all or some of your calls. Recorded calls are stored in call detail records and can be played or downloaded at any time. 3,231 Ratings Visit Website Community Phone Calling made modern. Your business number. Your employees' phones. Our amazing features. A dial menu spoken by our voice actors. Callers press numbers to make purchases, hear MP3s, connect to specific staff, and more. Make and answer calls using your number on multiple phones without the caller ever knowing. Employees hear secret in-house menus, transfer calls, and send voicemails to their email, all from their dialpad. These business features require no new software or hardware. Your dialpad come to life. Porting your business or personal number at the press of a button. Select from our menu of modern voice features for your business or personal line. We'll activate these features on your current phone for you. No work (or learning) required from you. We'll be here to transform your number whenever your desires change. 1,597 Ratings Visit Website net2phone net2phone is an AI-powered business communication platform for companies serious about customer experience. Trusted by 500,000+ users and backed by 30+ years of experience, net2phone eliminates the friction of scattered channels and disconnected tools, so every conversation drives retention and growth. Unite unifies voice, messaging, video, and chat in one place, with call recording, sentiment analysis, and AI-generated follow-ups. AI Agent automates customer inquiries and workflows across phone and chat in 30+ languages, handing off to humans when needed. Coach AI reviews 100% of interactions to guide agent performance. uContact gives high-volume teams omnichannel routing and real-time dashboards. Every solution integrates with the tools you already use and runs on enterprise-grade security. Beyond software, net2phone provides expert guidance at every step, from setup to integration to ongoing optimization, so your technology delivers measurable results. 197 Ratings Visit Website
About The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.	About CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that want to track online and offline call conversions.	Audience Small to medium businesses, data driven marketers, sales teams, and more.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Free Trial with $20 credit, no credit card required.. Usage fee of $2.00 per Phone Number and 6 cents per local minute and 7 cents per toll free minute. Volume discounts available. Free Version Supported Free Trial Supported	Pricing $45.00/month Call Tracking - $45/ mo. Marketing Analytics - $95/mo. Conversation Analytics - $95/mo. Analytics Suite - $145/mo. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Its a great call tracking solution. I use it for tracking my PPC campaigns. Cons I didn't find one. It have all I want, I can track all my campaigns hassle free.	Pros & Cons from Real Users Pros Straightforward call tracking platform for marketing. I used it for a direct mail campaign we were testing into and it was very easy to get a live look at calls made from the postcards. • It integrates many business tools including Slack and Hubspot. • Easy to visualize data and great call intelligence. • Helps to capture and bring business leads. • Powerful reports and lead management platform. We use this for our clients when running ads. It's the best way to easily swap out numbers on your site for tracking ones. Cons I felt like I really needed to go back and make sure I wasn't overpaying. It ended up with me paying 3 months of services that I really didn't need because I didn't carefully check upon signup. • We had an overall positive experience with it. Some people struggle with the concept of how it works but it does wonders.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information AvidTrak Founded: 2009 United States avidtrak.com	Company Information CallRail Founded: 2011 United States www.callrail.com
Alternatives Ringostat	Alternatives Phonexa
CallSource	CallTrackingMetrics
WildJar	800.com
TeleCapture	CallSource
PhoneWagon View All	CloudTalk View All
Categories Call Center Supported Call Recording Supported Call Tracking Supported Conversion Tracking Supported Landing Page Supported Lead Management Supported Marketing Analytics Supported SMS Marketing Supported	Categories Call Accounting Supported Call Center Infrastructure (CCI) Supported Call Recording Supported Call Tracking Supported Conversation Intelligence Supported Lead Management Supported Marketing Analytics Supported Online Form Builders Supported Revenue Intelligence Supported
Call Tracking Features Call Log Not Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Not Supported IVR / Voice Recognition Supported Keyword Tracking Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Show More Features Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Not Supported Form Creation Not Supported Real Time Editing Not Supported Responsive Not Supported SEO Management Not Supported Templates Not Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Not Supported Mass Texting Supported Message Personalization Not Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Not Supported Scheduled Messaging Supported Shortcodes Not Supported Text-to-Win Not Supported	Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Supported Event Triggered Recording Not Supported File Transfer Not Supported Instant Retrieval Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Not Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Not Supported IVR / Voice Recognition Supported Keyword Tracking Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Not Supported Source Tracking Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Not Supported Show More Features Call Accounting Features By-Extension Reporting Supported Call Duration Supported Call Monitoring Not Supported Call Volume Supported Caller Identification Not Supported Inbound Reporting Supported Outbound Reporting Supported Unattended Call Management Not Supported Who Answered Log Not Supported Revenue Intelligence Features Actionable Insights Supported Alerts / Notifications Supported Call Scoring Supported Conversation Intelligence Supported CRM Interactions Not Supported Dashboard Supported Email/Message Interactions Not Supported Market Intelligence Not Supported Phone Call Interactions Supported Pipeline Visibility Not Supported Sales Coaching Not Supported Video Call Interactions Not Supported
Integrations Adplorer Not Supported Aritic Mail Not Supported BI Book Not Supported Clearboard Not Supported Convert Experiences Not Supported Easyflow Not Supported Facebook Not Supported Google Data Studio Not Supported Integrate.io Not Supported Jobi Not Supported Kissmetrics Not Supported Lead Docket Not Supported Marin Software Not Supported Octoboard Not Supported Rank Ranger Not Supported Repozix Not Supported Slack Not Supported WordPress Not Supported Xplenty Not Supported Zapier Not Supported Show More Integrations	Integrations Adplorer Supported Aritic Mail Supported BI Book Supported Clearboard Supported Convert Experiences Supported Easyflow Supported Facebook Supported Google Data Studio Supported Integrate.io Supported Jobi Supported Kissmetrics Supported Lead Docket Supported Marin Software Supported Octoboard Supported Rank Ranger Supported Repozix Supported Slack Supported WordPress Supported Xplenty Supported Zapier Supported Show More Integrations View All 104 Integrations
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