KPI6

KPI6

KPI6.com
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About

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

About

KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Marketers and researchers who want to identify relevant audiences, discover actionable insights and inform their strategies.

Audience

Next Generations Consumer Insight. Understand your audiences by unsolicited opinions, conversations and interests

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version Supported
Free Trial Not Supported

Pricing

$15,000 based on usage
quarterly, semestral, annual license.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Self-service. Generate reports take only some minutes. 2 types of.segmentation. Personally Insights are incredibly helpful. Integrates very well with social Listening.

Cons

  • Nothing really come to my mind but I wish it would have more integrations although they clearly say they are working on it.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Audiense
Founded: 2011
United Kingdom
audiense.com

Company Information

KPI6.com
Founded: 2016
Italy
kpi6.com

Alternatives

Alternatives

KPI6

KPI6

KPI6.com

Categories

Categories

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Not Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Not Supported
Survey Management Not Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Not Supported
Customer Engagement Not Supported
Dashboard Supported
Impact Scoring Not Supported
Influencer Tracking Not Supported
Reputation Management Not Supported
Sentiment Analysis Not Supported
Trend Tracking Not Supported

Influencer Marketing Features

Campaign Management Not Supported
CRM Not Supported
Faceted Search / Filtering Not Supported
Influencer Discovery Supported
Payment Tracking Not Supported
ROI Tracking Not Supported
Social Media Monitoring Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Supported
Website Analytics Not Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Not Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Not Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Not Supported
Statistical Analysis Supported
Survey Management Not Supported

Social Media Analytics Tools Features

Campaign Analytics Not Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Supported
Customer Engagement Supported
Dashboard Supported
Impact Scoring Supported
Influencer Tracking Supported
Reputation Management Supported
Sentiment Analysis Supported
Trend Tracking Supported

Competitive Intelligence Features

Alerts/Notifications Supported
Benchmarking Supported
Competing Product Analysis Supported
Keyword Tracking Supported
Social Media Monitoring Supported
Trend Analysis Supported
Website Monitoring Not Supported

Natural Language Processing Features

Co-Reference Resolution Not Supported
In-Database Text Analytics Not Supported
Named Entity Recognition Supported
Natural Language Generation (NLG) Not Supported
Open Source Integrations Not Supported
Parsing Not Supported
Part-of-Speech Tagging Not Supported
Sentence Segmentation Not Supported
Stemming/Lemmatization Not Supported
Tokenization Not Supported

Integrations

Brandwatch Supported
Buffer Supported
Google Data Studio Not Supported
Hootsuite Supported
Lumen by Talkwalker Supported
Meltwater Supported
Pulsar Platform Supported
Tableau Not Supported
X (Twitter) Supported

Integrations

Brandwatch Not Supported
Buffer Not Supported
Google Data Studio Supported
Hootsuite Not Supported
Lumen by Talkwalker Not Supported
Meltwater Not Supported
Pulsar Platform Not Supported
Tableau Supported
X (Twitter) Not Supported
Claim Audiense and update features and information
Claim Audiense and update features and information
Claim KPI6 and update features and information
Claim KPI6 and update features and information