Appgain vs. WebEngage Comparison


Appgain Appgain.io	WebEngage	+	+
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About Deliver the best user experience with Personalize users Onboarding, Re-engage inactive users by videos in push notifications, and an Automated user activation campaign. Keep the user coming back to your app, Deliver personalized content and offers to them, Reward them for referring the app to their friends, and Re-target your users even after removing the app! Re-target your customers, as soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target them. Marketing automation helps you achieve more with your campaigns without doing any extra effort, like a CRM marketing automation tool, Here’s what Appgain’s automation could do for you. Auto-responding to users' behavior with personalized messages. Retargeting Short Link that directs the customer flow to a specific page in your App. Measure ROI /ROAS for each Customer Acquisition channel.	About WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses in need of a customer engagement platform	Audience Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $124 per month Billed annually Free Version Supported Free Trial Not Supported	Pricing Plans & Pricing Solo Plan - (for 10k monthly active users) Band Plan - (for 50k monthly active users) ChoirPlan - (for 100K monthly active users) Orchestra Plan ( for above 100K monthly active users), contact WebEngage or visit: https://webengage.com/pricing/ Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews
	Pros & Cons from Real Users Pros I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens. (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface. Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature. WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc. WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign. Cons So far, WebEngage has not had anything that I dislike as an application. (-) We have an overall excellent experience with it. I never encountered any problem with this platform. WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all. Reports are not very informative and it lacks many data information.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Appgain.io Founded: 2018 United States www.appgain.io	Company Information WebEngage Founded: 2011 India webengage.com
Alternatives WebEngage	Alternatives WonderPush
Kochava	Apxor Apxor Technology Solutions
MoEngage	CleverTap
Frizbit	User.com
Kumulos View All	Ortto View All
Categories Customer Engagement Supported Marketing Analytics Supported Marketing Automation Supported Mobile App Analytics Supported Mobile Marketing Supported Push Notifications Supported	Categories AB Testing Supported Campaign Management Supported Channel Management Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Customer Journey Mapping Tools Supported Email Marketing Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Push Notifications Supported SMS Marketing Supported Transactional Email Supported WhatsApp Marketing Supported
Customer Engagement Features Analytics Not Supported Churn Management Not Supported Communication Management Supported Community Management Not Supported Content Syndication Not Supported Feedback Collection Not Supported Gamification Not Supported Live Chat Not Supported Video Content Not Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Not Supported Predictive Analytics Not Supported ROI Tracking Not Supported Social Media Metrics Not Supported Website Analytics Not Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Not Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Supported Push Notifications Features A/B Testing Not Supported Analytics Not Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Not Supported Mobile Notifications Not Supported Notification Scheduling Not Supported Visual Notifications Supported Web Notifications Supported Show More Features Mobile App Analytics Features A/B Testing Not Supported Channel Attribution Supported Cohort Analysis Not Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Not Supported Revenue Tracking Supported Uninstall Tracking Supported	Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Supported Community Management Supported Content Syndication Supported Feedback Collection Supported Gamification Supported Live Chat Supported Video Content Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Supported Text-to-Win Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported Show More Features AB Testing Features Audience Targeting Supported Campaign Segmentation Supported Funnel Analysis Supported Heatmaps Not Supported Landing Pages / Web Forms Not Supported Multivariate Testing Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Supported Test Scheduling Supported Visual Editor Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Supported Multi-Campaign Supported Channel Management Features Campaign Management Supported Channel Analytics Supported Incentive Management Supported Inventory Control Supported Lead Management Supported Opportunity Management Supported Order Management Supported Partner Management Supported Product Management Supported Reseller Management Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Customer Journey Mapping Tools Features Action Management Supported Attribution Modeling Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Supported Surveys & Feedback Supported Templates Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Not Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported WhatsApp Marketing Features Alerts Supported API Supported Autoresponder Supported Bulk Messaging Supported Campaign Management Supported Contact Management Supported Multi-Language Support Supported Reporting / Analytics Supported
Integrations Bitium Not Supported Digia Engage Not Supported Freshpaint Not Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Interakt Not Supported Kaleyra Not Supported Mailchimp Not Supported Meritto Not Supported Mtalkz Not Supported Salesforce Agentforce Marketing Not Supported Segment Not Supported SendGrid Not Supported Shopify Not Supported Stackpile Not Supported Typof Not Supported Unifonic Not Supported Verloop.io Not Supported WhatsApp Not Supported WordPress Not Supported Show More Integrations	Integrations Bitium Supported Digia Engage Supported Freshpaint Supported HubSpot CRM Supported HubSpot Customer Platform Supported Interakt Supported Kaleyra Supported Mailchimp Supported Meritto Supported Mtalkz Supported Salesforce Agentforce Marketing Supported Segment Supported SendGrid Supported Shopify Supported Stackpile Supported Typof Supported Unifonic Supported Verloop.io Supported WhatsApp Supported WordPress Supported Show More Integrations View All 24 Integrations
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