Apollo vs. Close Comparison


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		Related Products 11x 11x is building the autonomous digital workforce for GTM teams to accelerate growth. With two digital workers live today, 11x helps sales, marketing, and growth teams create, qualify, and convert pipeline across every channel in one unified platform. Alice is the outbound digital worker creating demand. She runs your full outbound motion in one workflow from prospecting to enrichment to multi-channel engagement and booking meetings on autopilot. Julian is an inbound digital worker capturing demand 24/7. He handles discovery, qualifies leads, and books meetings across phone, chat, SMS, email, and WhatsApp. Inbound intent is converted into qualified pipeline instantly. Trusted by teams worldwide, from high-growth startups to large enterprises, including Xerox, UST, Gupshup, Sage, Checkr, Armanino, and Rho. Backed by a16z and Benchmark, 11x is automating GTM workflows so humans can focus on what they do best: creating, innovating, and building relationships. 70 Ratings Visit Website Docket Autonomous AI that engages website visitors with real-time, human-like conversations, converting 15% more traffic into qualified pipeline, while empowering revenue teams with instant, accurate answers to technical, competitive, and product questions at every stage of the deal cycle. Docket is the leading Agentic Marketing platform that turns inbound traffic into qualified pipeline for B2B revenue teams. Docket unifies, governs, and continuously learns from your organization's GTM knowledge with its proprietary Sales Knowledge Lake™, and activates it through powerful, always-on AI agents. Docket's AI Marketing Agent engages website visitors through real, human-like conversations, responding to nuanced evaluation questions with expert-grade answers from your approved knowledge, running live discovery to qualify intent, and converting high-intent buyers into qualified leads, booked meetings, and pipeline. Without a human in the loop at each step. 59 Ratings Visit Website D&B Hoovers Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports. 1,200 Ratings Visit Website D&B Connect Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis. 188 Ratings Visit Website Athena Security Athena delivers an AI-powered concealed weapons detection system and entryway security platform for hospitals, K–12 schools, casinos, places of worship, and government buildings across the U.S. The Apollo 500 walk-through weapons detection system enables fast, frictionless screening to detect concealed weapons without slowing foot traffic. Designed for healthcare, Athena offers the first Ambulance Bay WDS to screen stretcher patients, plus secondary screening for bags and lower extremities. Its AI-assisted baggage X-ray scanner uses an intuitive iPad interface for improved threat detection. Athena’s visitor management system integrates with EPIC, connecting identity and screening data in real time. All solutions unify into one platform with centralized monitoring, DHS-aligned compliance, enterprise reporting, and optional telepresence and AR alert glasses for real-time response, supporting CA AB 2975 readiness. 5 Ratings Visit Website CallTools Revolutionize your contact center with CallTools—the cutting-edge cloud-based software that integrates your inbound and outbound dialing on a single platform. Boost your agents’ productivity and enhance customer engagement like never before with CallTools’ powerful suite of call center features, including predictive dialing, call recording, and multi-touch campaigns with email and SMS capabilities. Get a complete 360-degree view of your agents’ performance and take advantage of real-time reporting. With seamless integration options, advanced queue management, and flexible IVR settings, CallTools ensures a streamlined workflow. Effortlessly manage data targeting and caller ID strategies to optimize connection rates and improve outcomes. Empower your team with a user-friendly interface designed to simplify complex tasks while delivering consistent results. 625 Ratings Visit Website Brandwatch Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. 998 Ratings Visit Website CallTrackingMetrics CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality. 937 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,520 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. 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About Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 220M contacts and 30M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a leading data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.	About Close is a sales customer relationship management platform (CRM) built to help you win more deals much faster. With built-in calling, SMS, and email—your team can reach leads wherever they are, with ease. Close is an “all-in-one” CRM which you can use standalone, no plug-ins or add-ons needed. Close is affordable and easy to learn. It's the perfect CRM for startups and small businesses looking to grow fast, who don't want to pay enterprise prices. Plans start at just $49/month. Close comes jam-packed with sales features to power your team, including an automatic inbox syncing, email/SMS messaging automation, Power Dialer, Predictive Dialer, call tracking and recording, VoIP, custom reporting and analytics, and so much more. Our templates are excellent for a number of fields, including real estate, B2B/SaaS, small business, finance, and beyond. Support is offered via email, phone, online FAQ documentation, and a self-service knowledge base.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Organizations interested in scaling their marketing and sales revenue	Audience Startups and small to mid-sized businesses that want to win more deals faster than ever.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49 per user per month Professional - $99/month/user Custom - Talk to Sales Free Version Free Trial	Pricing $49.00/month Pricing starts at $49/month. Start a 14 day free trial, no credit card required. For full pricing details, visit the pricing page on our website. Free Version Free Trial
Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 4.9 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.	Pros & Cons from Real Users Pros Everything works very well and customer support replies very very fast in any situation I had. Hands down! Clean and user-friendly interface. Have calling, SMS, email, all in-built. Integrates wonderfully with other Apps, directly or via Zapier. A++ Support Team!!! Intuitive Interface: Close boasts an intuitive and user-friendly interface that makes it easy to navigate and use, even for those who are not tech-savvy. Seamless Communication: Close offers integration with various communication channels, facilitating seamless interactions with leads and clients through email, calling, and more. Responsive Customer Support: Close’s responsive and helpful customer support team are always ready to assist with any queries or technical issues that may arise. These are just a few of the many advantages that Close offers to businesses aiming to optimize their sales processes and improve customer relationship management. I have used close over the years and I must say that it is one of my favorites. The dialing part of the platform is great. You can text and send emails with just a few clicks and the layout is just simple to follow. The support staff is beyond awesome, they respond usually within the hour or max 2. The issues are resolved within the same working day. Close is great because it’s all one email text call I would recommend this to a friend I would use this for my own shop. Cons Get logged out very often on internet, but maybe it’s my device. Nothing really. Their team is great. They are always deploying new features. Pricing is fair. One drawback of Close, and this is getting very nit picky, could be the absence of certain integrations with niche or specialized software that some businesses might require. This could potentially limit its seamless integration with the entire tech stack of certain companies. Sometimes the audio isn't perfect and the dialing does become slow and laggy. I like everything expect sometimes technical issues.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Apollo.io Founded: 2015 United States www.apollo.io	Company Information Close Founded: 2013 United States close.com
Alternatives Pipedrive	Alternatives Pipedrive
D&B Hoovers Dun & Bradstreet	Fluid CRM
SalesTarget.ai SalesTarget LLC	folk
ZoomInfo Sales ZoomInfo	monday CRM monday.com
Outreach View All	Creatio View All
Categories Account Data Management AI Lead Generation Tools AI Sales Agents AI Sales Assistants AI Sales Tools AI SDR B2B Data Call Recording Cold Email Conversation Intelligence Data Enrichment Email Verification Go-To-Market Inside Sales Lead Generation Lead Intelligence Lead Management Marketing Account Intelligence Parallel Dialers Sales Sales Acceleration Sales Enablement Sales Engagement Sales Intelligence	Categories Automotive CRM Call Recording Call Tracking Cold Email Construction CRM Contact Management CRM Email Tracking Financial CRM Hotel CRM Inside Sales Insurance CRM Lead Management Lead Nurturing Legal CRM Predictive Dialer Real Estate CRM Real Estate Lead Generation Sales Sales Acceleration Sales Enablement Sales Engagement Sales Force Automation SMS Marketing Social CRM
Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Acceleration Features Campaign Management CPQ Dialer Email Sequencing Email Templates Email Tracking List Building Meeting Scheduler Predictive Analytics Reporting Sales Gamification Sales Intelligence Sales Workflow Management Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Show More Features B2B Data Features B2B Contact Data B2B Intent Data B2B Leads Data B2B Marketing Data Business Ownership Data Company Data Employee Data Firmographic Data Job Posting Data Salary Data Technographic Data Email Verification Features Bulk Email Verification Catch-all Server Detection Disposable Email Detection Domain Check Mail Server Validation Single Email Verification Spam Trap Detection Syntax Check Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Sales Intelligence Features CRM Integration Data Cleaning Data Enrichment Data Import/Export Data Mining Data Verification Email Integration Lead Scoring List Building Performance Management Pipeline Management Predictive Modeling/Analytics Prospecting Tools Reporting/Analytics Sales Forecasting	Inside Sales Features Auto-Dialing Call List Management Call Recording Campaign Management Dashboard Data Management Lead Capture Lead Distribution Lead Scoring Performance Management Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking Sales Acceleration Features Campaign Management CPQ Dialer Email Sequencing Email Templates Email Tracking List Building Meeting Scheduler Predictive Analytics Reporting Sales Gamification Sales Intelligence Sales Workflow Management Sales Enablement Features Collaboration Contact Management Content Management Document Management Goals / Quota Management Lead Management Meeting Management Performance Management Presentation Management Proposal Management Territory Management Training Management Sales Engagement Features Call Scripts / Call Steps CRM Integration Email Sequences Email Tracking / Automation Lead Management Reporting / Analytics Sales / Voice Dialer Sales Automation Search Task Management Templates Workflow Management Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Call Tracking Features Call Log Call Recording Call Routing Caller Identification Campaign Management Conversion Tracking CRM IVR / Voice Recognition Keyword Tracking Construction CRM Features Client Tracking Contract Management Forecasting Project Management Quote Management Sales Management Scheduling Time Management Contact Management Features Activity Management Appointment Management Contact Database Contact History Contact Import/Export Customer Pipeline Email Marketing Group Management Interaction Tracking Lead Management Prospecting Tools Sales Pipeline Management Search / Filter Segmentation Shared Contacts Social Media Integration Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Financial CRM Features Account Alerts Asset Management Expense Tracking Household Tracking Influence Tracking Lead Management Marketing Management Relationship Tracking Team Assignments Territory Management Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Predictive Dialer Features Call Monitoring Call Recording Call Results Call Transfer Callback Scheduling Campaign Specific Caller ID Contact Management FCC Compliance FTC Compliance Lead Capture Lead Management Real Estate CRM Features Campaign Management Client / Property Matching Contact Management Dashboard Email Marketing Interaction Tracking Lead Management Property Alerts Referral Tracking Segmentation SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Sales Force Automation Features Call Management Campaign Management Channel Management Commission Management Contact Management Contract Management Customer Database Email Marketing Field Sales Management Lead Management Opportunity Management Performance Metrics Proposal Generation Referral Tracking Sales Forecasting Territory Management
Integrations Adobe Marketo Engage Beam AI Bearworks Cargo ChatGPT Clay Findymail Gmail HubSpot CRM HubSpot Customer Platform Josys Maildoso Refold Scoop Analytics Workers by Delos Zapier Foundry ABM Intercom Model Context Protocol (MCP) journy.io Show More Integrations View All 95 Integrations	Integrations Adobe Marketo Engage Beam AI Bearworks Cargo ChatGPT Clay Findymail Gmail HubSpot CRM HubSpot Customer Platform Josys Maildoso Refold Scoop Analytics Workers by Delos Zapier Foundry ABM Intercom Model Context Protocol (MCP) journy.io Show More Integrations View All 134 Integrations
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