Fluid CRM

Midaxo is the M&A Intelligence Platform, purpose-built to help corporate development and finance teams manage deals with clarity, control, and repeatability. Instead of stitching together disconnected tools and spreadsheets, frequent acquirers run their entire deal lifecycle in one connected system, from strategy and pipeline through diligence, integration, and value capture. Midaxo was named a Leader in the IDC MarketScape: Worldwide AI-Enabled Deal Management 2025 Vendor Assessment. Platform highlights: -Pipeline Management: a single source of truth for deals, with pipeline visualization and tracking of contacts, documents, and communications -Process Management: templatize, standardize, and track tasks across every stage of a deal -Buy-Side Virtual Data Room: manage information requests and disclosure between buyer and seller in diligence, then carry documents into integration -Connected Intelligence: diligence findings travel into integration planning, and deal context stay

Backstory is an AI-powered sales pipeline intelligence platform designed to help revenue teams understand deal health, manage pipelines, forecast outcomes, and improve sales execution. The platform connects with CRM, email, calendar, meeting, and other sales systems to automatically capture calls, meetings, contacts, and account activity. Its AI analyzes engagement signals, historical performance, coverage gaps, risks, and opportunities to estimate close likelihood and explain why individual deals may be progressing or slipping. Stakeholder mapping helps teams identify the people involved in an opportunity and understand where important relationships or contacts may be missing. Backstory also provides deal-specific recommendations, AI sales coaching, renewal and retention insights, forecasting, and pipeline management tools.