Apollo vs. Balto Comparison


Apollo Apollo.io	Balto	+	+
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About Apollo is an AI-powered sales intelligence and engagement platform designed to help revenue teams find prospects, build pipeline, manage outreach, and close deals from one system. The platform combines a large B2B contact and company database with lead scoring, data enrichment, multichannel sales engagement, workflow automation, meeting scheduling, calling, and deal management. Outbound teams can identify target accounts, find verified contact information, create automated email and call sequences, and prioritize daily selling activities. Inbound capabilities help organizations identify website visitors, qualify leads, enrich incoming records, and route prospects to the appropriate sales representatives. Apollo also provides AI-assisted prospecting, meeting insights, conversation intelligence, sales coaching, analytics, and MCP connectivity for incorporating Apollo data and capabilities into supported AI workflows.	About Sales software that helps you close more on every call. Sell more, optimize your sales team, and grow your business with Balto. The first live call guidance software. Balto is the first real-time call guidance software. Powered by AI, Balto analyzes speech on both sides of the call and immediately delivers critical information to reps using Balto. Balto, tracks 100% of your calls. Tracking conversations means there’s always clear data on which reps say what they are supposed to, what questions or value propositions convert best, and how you can optimize. Included with Balto is an easy to use data studio that allows for deeper insights into call strategy. Reps making calls get automatic real-time call guidance, so they always know the best thing to say and can close more deals. Scale insights at the push of a button. Deliver excellent conversations every time. Prevent mistakes before they happen.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B sales teams, SDRs, account executives, marketers, revenue operations professionals, sales leaders, and founders that need prospecting data, outreach automation, enrichment, calling, pipeline management, and AI-assisted sales execution	Audience Sales teams and businesses looking for a solution to improve their customer experience
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Not Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49/seat/month Professional - $79/seat/month Organization - $118/seat/month Custom - Talk to Sales Free Version Supported Free Trial Supported	Pricing Pricing varies due to number of users. Contact us today to learn more about pricing. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Apollo.io Founded: 2015 United States www.apollo.io	Company Information Balto Founded: 2017 United States baltosoftware.com
Alternatives Pipedrive	Alternatives CallFinder
D&B Hoovers Dun & Bradstreet	VoiceOps
Adapt Adapt.io	Abstrakt
ZoomInfo Sales ZoomInfo	SalesLens
Salesloft View All	CallMiner Eureka CallMiner View All
Categories Account Data Management Supported AI GTM Supported AI Lead Generation Tools Supported AI Sales Agents Supported AI Sales Assistants Supported AI Sales Tools Supported AI SDR Supported B2B Data Supported Call Recording Supported Cold Email Supported Conversation Intelligence Supported Data Enrichment Supported Email Verification Supported Go-To-Market Supported Inside Sales Supported Lead Generation Supported Lead Intelligence Supported Lead Management Supported Marketing Account Intelligence Supported Parallel Dialers Supported Sales Supported Sales Acceleration Supported Sales Dialers Supported Sales Enablement Supported Sales Engagement Supported Sales Intelligence Supported Sales Prospecting Supported	Categories AI Call Center Supported Call Center Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported Conversion Tracking Supported Customer Service Supported Sales Coaching Supported Sales Enablement Supported Workforce Optimization (WFO) Supported
Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Supported Document Management Not Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Supported Performance Management Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Supported Training Management Supported Show More Features B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Not Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Supported Salary Data Supported Technographic Data Supported Email Verification Features Bulk Email Verification Supported Catch-all Server Detection Not Supported Disposable Email Detection Supported Domain Check Not Supported Mail Server Validation Not Supported Single Email Verification Supported Spam Trap Detection Not Supported Syntax Check Not Supported Inside Sales Features Auto-Dialing Supported Call List Management Supported Call Recording Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Scoring Supported Performance Management Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Not Supported Sales Acceleration Features Campaign Management Not Supported CPQ Not Supported Dialer Supported Email Sequencing Supported Email Templates Supported Email Tracking Supported List Building Supported Meeting Scheduler Supported Predictive Analytics Supported Reporting Supported Sales Gamification Not Supported Sales Intelligence Supported Sales Workflow Management Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Supported Task Management Supported Templates Supported Workflow Management Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported	Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Supported Document Management Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Supported Performance Management Supported Presentation Management Supported Proposal Management Supported Territory Management Supported Training Management Supported Show More Features Call Center Features Blended Call Center Not Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Not Supported Manual Dialer Not Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Not Supported Real-time Chat Not Supported Reporting/Analytics Supported Customer Service Features Alerts / Escalation Supported Appointment Management Not Supported Call Center Management Not Supported Email Management Not Supported Knowledge Base Supported Live Chat Not Supported Performance Metrics Not Supported Queue Management Not Supported Self Service Portal Not Supported Social Media Integration Not Supported Surveys & Feedback Not Supported Virtual Assistant Not Supported Workflow Management Not Supported Sales Coaching Features Assessments Supported Audio / Video Conferencing Not Supported Built-In Course Authoring Not Supported Call Recording Supported Gamification Supported Goal Setting / Tracking Supported Learning Plans Not Supported Onboarding Supported Performance Metrics Supported Workforce Optimization (WFO) Features eLearning Supported Interaction Analytics Supported Liability Recording Supported Performance Management Supported Quality Management Supported Real-time Guidance Supported Reporting Supported Speech Analytics Supported Surveying Not Supported Workforce Management Supported
Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Outreach Supported Adobe Marketo Engage Supported Bearworks Supported ChatGPT Supported ElectroNeek Supported Findymail Supported Five9 Not Supported Google Chrome Supported Knock2 Supported Mailgun Supported Mimasa AI Supported Salesfinity Supported SendGrid Supported Sparkbase Supported TCN Not Supported USAgentLeads Supported Vinna AI Supported Zoom Phone Not Supported Show More Integrations View All 112 Integrations	Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Outreach Supported Adobe Marketo Engage Not Supported Bearworks Not Supported ChatGPT Not Supported ElectroNeek Not Supported Findymail Not Supported Five9 Supported Google Chrome Not Supported Knock2 Not Supported Mailgun Not Supported Mimasa AI Not Supported Salesfinity Not Supported SendGrid Not Supported Sparkbase Not Supported TCN Supported USAgentLeads Not Supported Vinna AI Not Supported Zoom Phone Supported Show More Integrations View All 17 Integrations
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