Altcraft vs. Adobe Marketo Engage Comparison


Altcraft Altcraft Platform	Adobe Marketo Engage Adobe	+	+
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		Related Products GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. 1,801 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. 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Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website Odoo Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible. 1,729 Ratings Visit Website Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. 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About Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reports	About Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.
Platforms Supported Windows Not Supported Mac Not Supported Linux Supported Cloud Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Banks, Insurance companies, Education, Retail companies, Online services, Agencies, IT companies etc.	Audience B2B marketing teams, demand generation leaders, and enterprise organizations seeking AI-driven marketing automation to align sales and marketing and drive predictable revenue growth
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $300/mo On-Premise has: Unlimited number of platform users. Unlimited number of communications. Unlimited number of subscribers. Send a request to get the price list on the Cloud or On-Premise. Free Version Not Supported Free Trial Supported	Pricing Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews
	Pros & Cons from Real Users Pros I love that it integrates with Salesforce to help me know how customers are connecting with our content. The application has tools to capture potential customers through communication mechanisms by means of A/B tests that provide a greater relationship between consumers, it also has a customizable usability that adapts to any need that our customers may have through the company's website. Marketo is one of the best software to make your marketing strategies. With tons of great features and resources, it stands out from other software available in the market. It is very easy to operate and robust. Also, integration with the Software development life cycle makes it more helpful, and managing marketing campaigns become much easier. It helps to create powerful campaigns on different marketing platforms. It helps to increase conversion rate. Makes it easy to communicate and understand their needs. Email integrated support to interact and send promotional emails. 1) It's easy to run marketing campaigns with this software. 2) It shows real-time reporting and analysis. 3) It can accommodate our large database and automate our processes. Cons Integrating anything with Salesforce can be a challenge. I wish it showed a little more in the widgets on the Salesforce end. It does not have a notification section when potential customers are found, which sometimes generates a loss of opportunities within the market. Similarly, it does not provide an optimal evaluation in which these potential customers can be used to develop strategies and capture interests. I have been using this in my current company for around a year now, but I have not found any issues with this software. I never encountered any problem with this platform. Not at all. I loved it's every features and everything is well designed.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Altcraft Platform Founded: 2015 Russia www.altcraft.com/en/	Company Information Adobe Founded: 1982 United States business.adobe.com/products/marketo.html
Alternatives Ortto	Alternatives Maropost Marketing Cloud Maropost
User.com	Knak
Notificare	6sense
WebEngage	HubSpot CRM HubSpot
Klaviyo View All	HubSpot Customer Platform HubSpot View All
Categories Account Based Marketing Supported Campaign Management Supported Customer Engagement Supported Customer Loyalty Supported Direct Mail Automation Supported Email Marketing Supported Email Template Design Supported Marketing Automation Supported Push Notifications Supported SMS Marketing Supported	Categories Account Based Marketing Supported AI Marketing Supported Campaign Management Supported eCommerce Marketing Supported Email Marketing Supported Lead Generation Supported Lead Management Supported Lead Nurturing Supported Marketing Supported Marketing Account Intelligence Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Personalization Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Social Media Management Supported Social Media Marketing Supported
Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Not Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Show More Features Customer Engagement Features Analytics Supported Churn Management Not Supported Communication Management Supported Community Management Not Supported Content Syndication Not Supported Feedback Collection Not Supported Gamification Supported Live Chat Not Supported Video Content Not Supported Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Not Supported Gift Card System Not Supported Loyalty Card System Not Supported Member Portal Not Supported Membership Management Not Supported No-Card Loyalty System Supported Referral Tracking Not Supported Rewards Management Not Supported Direct Mail Automation Features A/B Testing Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Supported Delivery Tracking Supported Design Management Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Not Supported Pre-made Templates Not Supported Printing Services Integration Not Supported Response Alerts Not Supported Push Notifications Features A/B Testing Not Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Not Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Not Supported Shortcodes Not Supported Text-to-Win Not Supported	Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Not Supported Lead Management Supported Multi-Campaign Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Not Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Not Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Show More Features Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Lead Nurturing Features A/B Testing Supported Campaign Management Supported Drip Campaigns Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Supported Personalization Supported Pipeline Management Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Not Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Supported Behavioral Targeting Not Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Not Supported Customer Profiles Not Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Not Supported Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Not Supported Task Management Not Supported Templates Supported Workflow Management Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Supported Channel Management Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Supported Sales Forecasting Not Supported Territory Management Not Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Not Supported Data Import/Export Supported Data Mining Not Supported Data Verification Not Supported Email Integration Supported Lead Scoring Supported List Building Not Supported Performance Management Not Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Social Media Management Features Automated Publishing Not Supported Brand Tracking Not Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported eCommerce Marketing Features AB Testing Supported Abandoned Cart Email Not Supported Analytics / ROI Tracking Not Supported Customer Data Profiles Supported Dynamic Content Supported Email Marketing Supported Email Personalization Supported Facebook Ads Not Supported Google Ads Not Supported Product Recommendations Not Supported Push Notifications Not Supported Retargeting Not Supported Search Marketing Not Supported Segmentation Supported Signup Forms & Popups Not Supported SMS Marketing Not Supported Social Marketing Not Supported Triggered Emails Not Supported Website Visitor Tracking Not Supported
Integrations Bigtincan Not Supported Bloobirds Not Supported CAKE Not Supported Celigo Not Supported Cloud4Wi Not Supported Cvent LeadCapture Not Supported Dynamic Yield Not Supported EKOM Not Supported ExactVisitor Not Supported Firmnav Not Supported GoTo Webinar Not Supported Learndot Not Supported Lytics Not Supported Mopinion Not Supported Nintex Process Platform Not Supported Onstream Meetings Not Supported Refold Not Supported SalesBinder Not Supported ValueCore Not Supported VirtoCommerce Not Supported Show More Integrations View All 2 Integrations	Integrations Bigtincan Supported Bloobirds Supported CAKE Supported Celigo Supported Cloud4Wi Supported Cvent LeadCapture Supported Dynamic Yield Supported EKOM Supported ExactVisitor Supported Firmnav Supported GoTo Webinar Supported Learndot Supported Lytics Supported Mopinion Supported Nintex Process Platform Supported Onstream Meetings Supported Refold Supported SalesBinder Supported ValueCore Supported VirtoCommerce Supported Show More Integrations View All 768 Integrations
Claim Altcraft and update features and information Claim Altcraft and update features and information	Claim Adobe Marketo Engage and update features and information Claim Adobe Marketo Engage and update features and information