Alternatives to Oyster CDP
Compare Oyster CDP alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Oyster CDP in 2026. Compare features, ratings, user reviews, pricing, and more from Oyster CDP competitors and alternatives in order to make an informed decision for your business.
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Hightouch
Hightouch
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. -
2
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
3
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
4
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
5
Tableau
Salesforce
Tableau, now enhanced with AI-powered capabilities and integrated with Salesforce, is an advanced analytics platform that helps businesses turn data into actionable insights. With Tableau Next, users can unlock the full potential of their data by accessing trusted AI-driven analytics. Whether deployed in the cloud, on-premises, or natively within Salesforce CRM, Tableau enables seamless data integration, powerful visualizations, and collaboration. The platform is designed to support organizations of all sizes in making data-driven decisions, while fostering a Data Culture through easy-to-use, intuitive tools for analysts, business leaders, IT leaders, and developers alike.Starting Price: $75/user/month -
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FLYDE
FLYDE
FLYDE is the most accessible AI-driven platform designed to boost revenue and margins by simplifying customer data management for brands and retailers. It connects all your data sources, providing a real-time, granular 360º view of your customer base, enabling actionable insights. FLYDE integrates proprietary AI/ML-based predictive models to enhance customer retention and Customer Lifetime Value (CLTV) by 20%, maximize lead-to-sales conversion, and increase profits and Return on Advertising Spend (ROAS) by 43%. The platform offers features such as 360º customer profiles, predictive behavioral models, and intelligent segmentation to optimize every stage of the customer journey. With over 15 years of experience, FLYDE combines top-notch technology into a single platform, empowering businesses to unify and exploit both online and offline data efficiently. This approach minimizes churn, maximizes customer retention, and facilitates the development of personalized marketing campaigns. -
7
Oracle Marketing
Oracle
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. -
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Hive Marketing Cloud
Hive Marketing Cloud
Hive Marketing Cloud: Customer Intelligence and Engagement Platform Hive Marketing Cloud Hive is a privately owned business, founded 2010, which specialises in the Travel, Insurance and Retail industries. Hive helps brands engage and convert audiences at scale by deploying highly personalised, sophisticated multi-channel marketing from a single platform – surfacing ALL of their data for improved, relevant customer experiences. Hive gives you the tools to discover data insights, reveal customer lifetime value, create recency frequency and value (RFM) based segmentation, orchestrate and automate customer journeys, and measure engagement and results, reporting on impact beyond clicks and opens.Starting Price: £1,750/month -
9
Adobe Analytics
Adobe
Adobe Analytics is a comprehensive customer analytics solution that unifies data, content, and journeys to deliver deep insights into customer behavior across channels and devices. Built to support marketing, product, and business teams, it centralizes data collection, processing, analysis, and reporting within a single system. With solutions like Customer Journey Analytics, Digital Analytics, Content Analytics, and Product Analytics, organizations can connect identities and interactions across touchpoints for holistic analysis. Advanced segmentation, flexible attribution modeling, and cross-channel journey visualization empower teams to make data-driven decisions faster. AI-powered capabilities enhance content performance measurement and product experience optimization. Native integration with Adobe Experience Platform ensures consistent data governance and enterprise-grade scalability. Adobe Analytics helps organizations turn complex data into actionable insights that drive growth, o -
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Ascent360
Ascent360
Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop segmentation tool, our software puts the power back in the hands of the marketer enabling list creation and campaign deployment in a matter of minutes. Our software integrates with the systems you already have in place to compile your data into a single cloud based customer database. Customer analytics and predictive models such as RFM, lifetime spend, and customer/prospect ratio are then derived to help guide your marketing strategies. Our customer segmentation software and third party integrations makes it easy to build and execute and deliver omni-channel campaigns to your customers and prospects. -
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Netcore Cloud
Netcore
Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels -
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Optimove
Optimove
Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value. -
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Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
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14
Qlik Sense
Qlik
Empower people at all skill levels to make data-driven decisions and take action when it matters most. Deeper interactivity. Broader context. Lightning fast. No one else compares. Qlik’s one-of-a-kind Associative technology brings unmatched power to the core of our industry-leading analytics experience. Empower all your users to explore freely at the speed of thought with hyperfast calculations, always in context, at scale. Yeah, it’s a big deal. And it’s why Qlik Sense takes you way beyond the limits of query-based analytics and dashboards our competitors offer. Insight Advisor in Qlik Sense uses AI to help your users understand and use data more effectively, minimizing cognitive bias, amplifying discovery, and elevating data literacy. Organizations need a dynamic relationship with information that reflects the current moment. Traditional, passive BI falls short. -
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Mr Dashboard
Mr Dashboard
Mr Dashboard specializes in business performance management and spreadsheet automation, offering tailored solutions to streamline processes, reduce errors, and enhance data-driven decision-making. Their services include customizable tools for automated reporting, financial analysis, and strategic planning, all designed to optimize efficiency and drive business growth. With expertise in Excel VBA and Google Sheets scripts, Mr Dashboard delivers scalable solutions that integrate seamlessly with existing workflows, empowering businesses to operate smarter and faster.Starting Price: $19.99 one-time payment -
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Microsoft Power BI
Microsoft
Power BI is a business intelligence platform that enables users to analyze data using AI-driven tools and intuitive report creation. It consolidates data from various sources into OneLake, creating a centralized data source. This platform aids in embedding actionable insights into applications like Microsoft 365, aiding decision-making. Power BI integrates with Microsoft Fabric, enhancing data management. It offers scalability to handle large data volumes and integrates seamlessly with Microsoft services. Its AI capabilities efficiently identify patterns and generate insights. Power BI ensures data security and compliance. Its Copilot feature allows rapid report generation. Additionally, Power BI Pro offers self-service analytics, and its free version includes data modeling and visualization tools. It's known for unified data management, empowering users with accessibility and training resources. Power BI has demonstrated a significant ROI and economic benefit, as evidenced in a ForresStarting Price: $10 per user per month -
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MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
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Omniconvert REVEAL
Omniconvert
Omniconvert Reveal helps eCommerce businesses increase lifetime value with customer analytics and RFM segmentation. Reveal is a Customer Value Optimization Platform that helps merchants understand and predict their customers' behavior to improve Customer Lifetime Value. Complex data is easy to understand and visualize, and the revealed insights will help merchants treat customer segments accordingly on every marketing channel. The four main features Reveal offers are related to buying habits and automated RFM segmentation, customer experience with automated pre and post-purchase NPS surveys, product performance with real-time product reports and eCommerce analytics by focusing on the most important KPIs, calculated automatically. -
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CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
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Salesforce Agentforce Marketing
Salesforce
Agentforce Marketing, formerly Marketing Cloud, is Salesforce’s AI-powered marketing platform designed to create personalized, two-way customer conversations. It combines unified data, autonomous AI agents, and full-funnel workflows into one connected system. Marketing Cloud enables businesses to deliver cross-channel campaigns that adapt in real time to customer behavior. With a single, trusted view of the customer, teams can coordinate efforts across marketing, sales, and service. The platform includes tools for automation, personalization, analytics, and loyalty management. Built-in AI capabilities help optimize campaigns and continuously improve performance. Agentforce Marketing empowers organizations to increase engagement, ROI, and long-term customer value. -
21
SAS Customer Intelligence
SAS Institute
No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty. Seamlessly enhance and extend customer data activation beyond a traditional customer data platform. Act faster with out-of-the-box insights driven by advanced AI and machine learning. Accelerate, automate and streamline marketing planning activities for optimal accountability. Create personalized customer journeys that boost response rates and generate profitable leads. Deliver a broader brand experience through other functions, suppliers, vendors or stakeholders. SAS Customer Intelligence 360 delivers purpose-built, intelligent marketing for today's modern enterprises. SAS moves brands from data, to insight, to action with rich functionality for adaptive planning, journey activation, etc. -
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HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
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Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
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Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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25
Patch Retention
Patch Retention
Patch Retention is a customer retention platform that offers a suite of tools designed to enhance customer engagement and loyalty. Its features include automated customer journeys, email and SMS marketing, a chat widget for seamless communication, analytics and insights, referral programs, and customer segmentation. These tools enable businesses to deliver personalized messages, understand customer behavior, and implement effective retention strategies. Patch Retention also provides an RFM (Recency, Frequency, Monetary) analysis feature, allowing businesses to gain deep insights into customer segments and tailor retention strategies with precision. By integrating these capabilities, Patch Retention aims to boost customer loyalty, reduce churn, and drive long-term success for businesses. -
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Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
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Zence 360
Easyrewardz
Seamlessly manage customer interactions across the entire lifecycle with an integrated CRM suite that enhances engagement, loyalty, and retention. Gain a unified view of customers, personalize interactions, and drive business growth with AI-powered automation and insights. Key Features: Customer Data Platform • Consolidate customer data from multiple sources (web, mobile apps, CRM, social media, POS, customer feedback) • Create a unified customer profile with behavioral insights, purchase history, and preferences Personalized Segmentation for Targeted Campaigns • Leverage AI-powered segmentation to classify customers based on demographics, purchase behavior, engagement history, and location • Automate customer journeys with behavior-based triggers Customer Analytics • Use predictive analytics to forecast customer needs, optimize marketing efforts, and improve retention strategies. Visualization & Insights • AI-driven analytics dashboard that transform raw data -
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Skyfii IO
Skyfii
The Skyfii IO Platform is an integrated suite of data intelligence and marketing tools, designed to help organizations improve visitor experiences by better understanding behavior. By integrating with a range of digital and physical data sources, Skyfii IO enables businesses to build a more complete view of their visitors, and reach them with personalized content across channels. Guest WiFi - Build a robust customer database, and deliver engaging experiences through your WiFi captive portals IO Engage - Automated, data-driven marketing suite. Deliver highly-targeted multichannel campaigns to visitors while inside your venues or out. Engage visitors through WiFi portals, SMS, Email, Mobile Apps, and more. IO Insight - Bring data together from multiple sources to understand visitor behavior, movement, venue performance, and more. -
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Little Stream Software
Little Stream Software
Little Stream Software specializes in developing Shopify applications that assist merchants in enhancing their stores through customer behavior analysis, focusing on customer segmentation, messaging, and loyalty. It provides comprehensive customer analysis for Consumer Packaged Goods (CPG) Shopify stores, offering metrics and growth advice to optimize loyalty and repeat customer funnels. Measure store-wide metrics and benchmark against the industry and yourself to find your strengths and gaps. Repeat Customer Insights will analyze your entire customer data and equip you with reports on what your most loyal and valuable customers do. More than that, it will give you clear and actionable advice on how to keep your existing customers loyal and how to turn more of your one-off customers into loyal, repeat customers. Run your data though the Insights System to perform deep analyses and comparisons.Starting Price: $59 per month -
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Kissmetrics
Kissmetrics
Accelerate growth by seeing what’s happening on your website and apps. Kissmetrics is ideally suited for SaaS product and marketing teams because we give you the information you need to acquire qualified prospects, convert more trials into paying customers, and reduce churn. Kissmetrics is also suited for ecommerce product and marketing teams because we give you the information you need to optimize your checkout funnel, convert more visitors into loyalists, and increase the lifetime value of your customers.Starting Price: $500.00/month -
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Vpon
Vpon
A leading big data company utilizing cutting-edge technology on data transformation built to help businesses deliver effective data-driven marketing solutions. Vpon offers high-value data with highly credible security with Wee Global Data Marketplace. Wee Data Platform is a comprehensive data product that enables our clients to make data-driven decisions and accelerate business transformation all in one place. Leverage Wee to collect 1st part of data at scale and store your digital asset. Dive into data exploration and develop an actionable insight for your business. Leverage data to empower your operation with the right audience. Turn data into actionable insights. AppVois helps you to lead ahead in the industry, discover the latest mobile app market trends and dive deep into your target audience’s mind. In AppVois you can see through everything in the app market. Explore new users' preferences for specific apps. -
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Markight
Markight
Markight is a retention marketing solution that helps your eCommerce business build more effective marketing strategies by analyzing customer data. Plan marketing, advertising and promotional campaigns based on your customers’ buying behavior. Optimize your sales strategy by considering factors such as price, previous sales and product categories. Benefit from data science technology to classify your customers and make data-driven decisions for each customer segment. Accelerate and facilitate the process of KPI Monitoring by aggregating and visualizing different sources of business data. Markight is a customer data analytics platform and a data-driven marketing tool that helps marketing and sales managers make smarter and more effective decisions about their customers instantaneously. By using customer bundling techniques, data science technology, and artificial intelligence, Markight enables organizations to identify their valued customers and retain them.Starting Price: €250 per month -
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TransUnion TruAudience
TransUnion
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements. -
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CleverTap
CleverTap
CleverTap is the only integrated analytics and engagement platform built to solve retention. Create more meaningful relationships with customers whether you have just launched an app, or have millions of MAUs, to increase customer retention and lifetime value. With CleverTap, brands can remove the hassle and cost of integrating and maintaining multiple platforms to analyze, segment, and engage users across mobile and web. CleverTap provides a 14-day free trial for apps with up to 100K MAUs - integrate easily and cancel at any time. Get customer support directly on the dashboard. No surprise fees or charges. Over 8,000 leading brands including Vodafone, Gojek, BookMyShow, and Domino's trust CleverTap’s scalable solution to create meaningful customer experiences.Starting Price: $200/month -
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Capillary Insights+
Capillary Technologies
Get Actionable Insights with AI-Powered Customer Analytics & Business Intelligence. Consumers expect brands to know them and their preferences. Capillary Insights+ offers you deeper understanding and critical insights into your consumer’s behavior and preferences. With so many interaction channels today, it’s difficult to know where your consumer has been and how they engage with your brand. Gather consumer data from all touchpoints and get a 360° single view of consumers with a Consumer Data Platform. Capture data across channels, cleanse and de-dupe consumer records, and enrich consumer records based on each and every activity. Get a 360° single view of each consumer along with transactional and behavioral activity across channels. Increase conversions with personalized messaging and experiences powered by demographical and behavioral customer segmentation through CDP data.Starting Price: $25,000 per year -
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Revotas
Revotas
Orchestrate campaigns triggered by real-time consumer behavior using Revotas marketing automation platform. Our platform lets you run more effective, efficient campaigns across mobile, email, social, and paid search channels. Create unparalleled customer journey experience and take personalization to a whole new level by leveraging the power of Revotas platform. Using data-driven insights gained from each consumer’s behavioral data, you can improve customer experience and increase conversion. Identify your highest-value subscribers and active consumers, then deliver targeted messages to increase lifetime value. Take a consumer-centric, data-driven approach that automatically personalizes messages at the individual level to increase engagement and loyalty. Predict likely purchase behavior and use AI to adjust results in real-time based on individual behaviors. -
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Optimizely One
Optimizely
Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction. -
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Indicative
Indicative
Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicative's free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!Starting Price: $0.00 -
39
Resulticks
Resulticks
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration. Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications. Resulticks’ omnichannel audience data management platform doesn’t just integrate all your data. It is the integrated, scalable engine that transforms, augments, and activates big data to achieve a single, real-time customer view, enable sophisticated segmentation and personalization. -
40
IBM SPSS Modeler
IBM
IBM SPSS Modeler is a leading visual data science and machine learning (ML) solution designed to help enterprises accelerate time to value by speeding up operational tasks for data scientists. Organizations worldwide use it for data preparation and discovery, predictive analytics, model management and deployment, and ML to monetize data assets. IBM SPSS Modeler automatically transforms data into the best format for the most accurate predictive modeling. It now only takes a few clicks for you to analyze data, identify fixes, screen out fields and derive new attributes. Leverage IBM SPSS Modeler’s powerful graphics engine to bring your insights to life. The smart chart recommender finds the perfect chart for your data from among dozens of options, so you can share your insights quickly and easily using compelling visualizations. -
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ReSci
Retention Science
We empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. Out with the old and in with the new. No more drips or series, just intelligent lifecycle marketing automation so you can achieve more in less time. Our platform uses artificial intelligence to automate your emails, outperforming rules-driven campaigns and saving you time—and headache. Some of the world’s most recognizable brands trust ReSci for performance and deliverability. Our AI makes 7 billion predictions each day. Our award-winning platform Identifies hidden patterns in your customer data to help make impactful data-driven decisions. We predict each customer’s purchasing intent, affinity towards a specific product, where they are in the purchasing cycle, and more. The first Customer Data Platform with AI predictions at its core. Manage your customer relationships and get insight into their behaviors and patterns, as well as see predictions for all your users. -
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Oracle Cloud CX
Oracle
Built on a cloud platform that incorporates best practices and applied emerging technologies, Oracle Cloud CX offers tools simple enough for business users to manage, yet powerful enough for developers to extend. Oracle CX applications are innovative and flexible, and provide consistent performance and security. Oracle Cloud CX takes a data-first approach, connecting customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA. Create, syndicate, and distribute relevant and consistent content and offers to personalize customer experiences. Oracle Content Management anchors all enterprise content and assets—invoices, marketing assets, company files, images, and videos—in one place. -
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Arity
Arity
Arity is a leading data and analytics company focused on improving transportation and mobility through innovative insights and solutions. Founded by The Allstate Corporation, Arity leverages deep expertise in data science and cutting-edge technology to analyze driving behavior and risk. The company provides tools and platforms that empower insurers, shared mobility providers, and other organizations to make smarter decisions and create safer, more efficient travel experiences. By harnessing vast amounts of data from connected vehicles, mobile devices, and telematics, Arity helps businesses enhance customer engagement, optimize pricing, and reduce operational risks. -
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NEXUS CDP
APEX Technologies
The NEXUS platform combines powerful data collection, processing and governance capabilities with powerful custom analytics and BI and AI-driven insights to enable seamless data applications and create a truly intelligent global marketing closed loop. Enable 360-degree intelligent customer insights, smart marketing and personalization, ultimately enabling data-driven marketing freedom. Realized personalized real-time data-driven intelligent marketing. Allow multi-dimensional analysis of massive customer data, custom insights and BI. Customer experience optimization and intelligent customer lifecycle management. Improve customer loyalty, repurchase rate, LTV, and reduce churn rate. Use real-time insights to deliver better customer services. -
45
Ambassador Relations Tool
Konfactory
Easily centralize customer basic information and negotiation/response history. Data items can be freely customized according to customer data types in various industries. An effective approach to keep active customers. Automate various marketing measures such as pop-up questionnaires on the site and guidance to arbitrary campaigns . You can easily send a customer satisfaction survey questionnaire email with a template for each industry. Step mail can be automatically sent for specific customer actions in the scenario settings. RFM analysis is performed from the customer's purchase history and usage behavior, and it is automatically grouped into 6 ranks. You can take measures according to each rank.Starting Price: $217.26 per month -
46
Easyence
Easyence
Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams • Easyence E-Merchandising App : expose the right product to the right customer at right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors. -
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Rejoiner
Rejoiner
Maximize customer lifetime value and reduce your cart abandonment rate. Rejoiner gives you all the email marketing software, tools, and hands-on consulting you need to increase conversion rates and crush your revenue goals. Combine purchase history, browsing behavior, marketing interactions, in-store, and catalog data to maintain a complete profile and score for every customer. Built-in triggers deliver marketing to customers at the opportune moments throughout the customer lifecycle: Cart Abandonment, Browse Abandonment, Price Drop, Post-Purchase, Birthday Sends and Win-Back. Build dynamic customer segments, so you can size up potential audiences and send targeted emails in minutes. Automatically score each customer based on their purchasing and email engagement behavior. Optimize your customer lifecycle to increase conversions at every stage.Starting Price: $199.00/month -
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ActionIQ
ActionIQ
The ActionIQ Customer Data Platform enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint. How to separate the CDP posers from the true players. Download ActionIQ’s guide to save yourself months of frustrating research and get to the truth on the confusing CDP landscape. In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ CDP enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints. Build an omnichannel “smart hub” stack that unifies data and empowers teams with the real-time insights they need. Gain deep customer understanding that enables you to deliver trust-building, profitable customer experiences at scale. -
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Putler
Putler
Consolidate all your stores, payment gateways and Google Analytics in a single app. Powerful business analytics on sales, products, subscriptions, customers and visitors. PayPal, Stripe, WooCommerce, Etsy, Shopify, Google Analytics, your critical business information is scattered across merchant providers, shopping cart systems and website analytics. It’s full of duplicates, missing information and out-of-sync records. Since you don’t get accurate, consolidated data, you end up making big decisions with trial & error. These results in losses lost opportunities, high churn, increased efforts, and a perpetual state of confusion and chaos. You will get a single source of truth for your orders, products and customers. You will see all the important stats at a glance. You can create custom reports, drill-down and segment instantly. What’s current revenue, which products are trending, what’s the best time to sell, which products to upsell, who are your top customers, etc.Starting Price: $20 per month -
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Retainly
Retainly
Retainly is an omnichannel engagement platform that enables businesses to automate customer retention through emails, SMS, popular messengers, and web push notifications. Its user-friendly interface allows for the seamless execution of high-impact campaigns across various communication channels. By integrating marketing platforms, Retainly eliminates manual processes and data silos, empowering marketing teams to manage their tech stack independently and focus on creativity. The platform offers features such as web tracking, contact segmentation, workflow automation, and funnel analytics, providing comprehensive tools to enhance customer engagement. Retainly caters to industries, offering a low-code platform with pre-built integrations to streamline marketing efforts. Spare marketers from spending unnecessary hours learning a multitude of disconnected tools, allowing creativity to thrive.
