Audience

Product, engineering and marketing teams seeking a tool to improve their operations

About Optimizely One

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

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Pricing

Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

See Integrations

Ratings/Reviews - 2 User Reviews

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5
More Reviews Write a Review

Company Information

Optimizely
Founded: 2010
United States
www.optimizely.com

Videos and Screen Captures

Optimizely UI

Optimizely UI

Optimizely UI
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Support
Phone Support
Online

Optimizely One Frequently Asked Questions

Q: What kinds of users and organization types does Optimizely One work with?
Q: What languages does Optimizely One support in their product?
Q: What kind of support options does Optimizely One offer?
Q: What other applications or services does Optimizely One integrate with?
Q: What type of training does Optimizely One provide?
Q: Does Optimizely One offer a free trial?
Q: What pricing for support is available for Optimizely One?
Q: What pricing for training is available for Optimizely One?

Optimizely One Product Features

AB Testing

Audience Targeting Supported
Campaign Segmentation Supported
Landing Pages / Web Forms Supported
Multivariate Testing Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Test Scheduling Supported
Visual Editor Supported
Funnel Analysis Not Supported
Heatmaps Not Supported
Surveys Not Supported

App Design

Testing Management Supported
Visual Interface Supported
Change Management Not Supported
Collaboration Not Supported
Design Templates Not Supported
Drag & Drop Not Supported
Feature Library Not Supported
Prototyping Not Supported

Content Management

SEO Management Not Supported
Version Control Not Supported
E-forms Not Supported
Audio Content Not Supported
Website Management Not Supported
Image Editor Not Supported
Text Editor Not Supported
Document Indexing Not Supported
Video Content Not Supported
Customizable Templates Not Supported
Full Text Search Not Supported

Content Marketing

Conversion Tracking Not Supported
Brand Management Not Supported
Editorial Calendar Not Supported
Categorization / Grouping Not Supported
Publish Scheduling Not Supported
Audience Targeting Not Supported
Distribution Management Not Supported
Multi-Channel Publishing Not Supported
Social Media Management Not Supported
SEO Management Not Supported
Campaign Management Not Supported
Video Management Not Supported

Customer Data Platforms (CDP)

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Not Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Not Supported
Predictive Modeling Not Supported

Digital Asset Management

Watermarking Not Supported
Brand Control Not Supported
Search Within Document Not Supported
Asset Sharing Not Supported
Version Control Not Supported
Metadata Management Not Supported
Workflow Management Not Supported
Asset Categorization Not Supported
Reporting/Analytics Not Supported
Asset Library Not Supported
Customizable Branding Not Supported
Search/Filter Not Supported
Mobile App Not Supported
File Conversion Not Supported

Digital Experience Platforms (DXP)

User Management / Permissions Not Supported
Performance Monitoring Not Supported
Blogs Not Supported
Knowledge Base Not Supported
Wiki Not Supported
Forums / Message Boards Not Supported
Calendar Not Supported
Alerts / Notifications Not Supported
Surveys / Polls Not Supported
Workflow Management Not Supported
Content Modeling Not Supported
Digital Asset Management Not Supported
Version Control Not Supported
Auto-Tagging Not Supported
File Sharing Not Supported
Templates Not Supported
Personalization / Segmentation Not Supported
Headless CMS Not Supported
Reporting / Analytics Not Supported
Form Builder Not Supported

Feature Management

Feature Alerts Not Supported
Feature Rollout Management Not Supported
Whitelist Creation Not Supported
Product Experimentation Not Supported
A/B Testing Not Supported
Multivariate Testing Not Supported
Entitlement Management Not Supported
KPI Monitoring Not Supported
Kill Switch Not Supported
Feature Flag / Toggle Not Supported

Landing Page

A/B Testing Supported
Analytics Supported
Drag & Drop Supported
Real Time Editing Supported
Responsive Supported
Form Creation Not Supported
SEO Management Not Supported
Templates Not Supported

PIM

Content Syndication Not Supported
Data Modeling Not Supported
Data Quality Control Not Supported
Digital Asset Management Not Supported
Documentation Management Not Supported
Master Record Management Not Supported
Version Control Not Supported

Performance Testing

Mobile Testing Supported
UI Testing Supported
Web Testing Supported
API Testing Not Supported
Benchmarking Not Supported
Cross Browser Testing Not Supported
Debugging Not Supported
Historical Reporting Not Supported
Load Testing Not Supported
Parallel Testing Not Supported
Regression Testing Not Supported

Personalization

A/B Testing Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Supported
Website Personalization Supported
Abandoned Cart Saver Not Supported
Campaign Segmentation Not Supported
Content Analytics Not Supported

Usability Testing

A/B Testing Not Supported
Annotations Not Supported
Audience Targeting Not Supported
Heatmaps Not Supported
Moderated Usability Testing Not Supported
Quantitative Metrics Not Supported
Reporting / Analytics Not Supported
Surveys and Feeback Not Supported
Video Recording / Transcription Not Supported
Mobile Testing Not Supported
Prototype Testing Not Supported
Remote User Testing Not Supported
Impression Testing Not Supported

eCommerce

Order Management Not Supported
Customer Accounts Not Supported
Loyalty Program Not Supported
Catalog Management Not Supported
Promotions Management Not Supported
Returns Management Not Supported
Channel Management Not Supported
Multi-Store Management Not Supported
Email Marketing Not Supported
Inventory Management Not Supported
Shopping Cart Not Supported
Product Configurator Not Supported
SEO Management Not Supported
Templates Not Supported
Kitting Not Supported
Mobile Access Not Supported
Data Security Not Supported
Reviews Management Not Supported
CRM Not Supported

eCommerce Personalization

Abandoned Cart Email Not Supported
Product Recommendations Not Supported
Offers & Discounts Notifications Not Supported
Personalized Site Navigation Not Supported
Social Insights Not Supported
A/B Testing Not Supported
Reporting / Analytics Not Supported
Dynamic Pricing Not Supported

Optimizely One Additional Categories

Optimizely One Verified User Reviews

Write a Review
  • Himesh S.
    Data analyst
    Used the software for: Less than 6 months
    Frequency of Use: Monthly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Increased My Sales"

    Edited 2020-07-18

    Pros: It boosts your sales revenue and gives you flawless e-commerce management. Easy to manage Business to business and business to customer sales. Very easy to adjust listing and it's content.

    Cons: Overall its an outstanding but I would be happier if they improve analytical data.

    Overall: It's a complete e-commerce suite for business. Overall Episerver is intuitive it gives me an e-commerce management solution with many add-ons supports. Very easy to manage product listing and its contents.

    Read More...
  • An Optimizely User
    Software Developer
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "A robust CMS platform"

    Posted 2020-06-13

    Pros: User friendly - easy even for beginners
    Multiple Customization options
    Allows many different user roles
    Multi-channel distribution
    Useful content structure

    Cons: Needs better SEO features
    Documentation can be improved

    Overall: EpiServer is an easy to use as well as a robust platform for creating your own digital footprint. It has a reputation of handling eSync and eCommerce better than alternatives.

    Read More...
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