Audience
Enterprises requiring a solution to automate the delivery of personalization across any channel
About Habu
Connect to data wherever it lives, even across a disparate universe. Data and model enrichment is the #1 way to increase and enhance acquisition and retention. Through machine learning, you will unlock new insights by bringing proprietary models, like propensity models, and data together in a protected way to supercharge your customer profiles and models and scale rapidly. It’s not enough to enrich the data. Your team must seamlessly go from insight to activation. Automate audience segmentation and immediately push your campaigns across disparate channels. Be smarter about who you target to save on budget and churn. Know where to target and when. Have the tools to act on data at the moment. Identifying the entire customer journey, including different types of data, has always been a challenge. As privacy regulations get stricter and data becomes more distributed, secure and easy access to those intent signals is more critical than ever.