46 Integrations with Google Marketing Platform
View a list of Google Marketing Platform integrations and software that integrates with Google Marketing Platform below. Compare the best Google Marketing Platform integrations as well as features, ratings, user reviews, and pricing of software that integrates with Google Marketing Platform. Here are the current Google Marketing Platform integrations in 2024:
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1
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Understand your site and app users to better evaluate the performance of your marketing, content, products, and more. Access Google’s unique insights and machine learning capabilities to help get the most out of your data. Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers. Process and share your data quickly with an easy-to-use interface and shareable reports. Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more. Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency. Gain deeper insights into how users from your Google Ads campaigns engage with your site. -
2
Google Ad Manager
Google
Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best. -
3
Firebase
Google
Firebase helps you build and run successful apps. Backed by Google and loved by app development teams - from startups to global enterprises. Products and solutions you can rely on through your app's journey. Install pre-packaged, open-source bundles of code to automate common development tasks. Easily integrate Firebase with your team’s favorite tools. Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity. Learn how to create a Firebase project, register apps to it, and integrate the Firebase SDKs for your products and platform: iOS, Android and Web. Learn about Firebase projects, including concept overviews, deep-dives into topics like project permissions and project management tools, or preparing to launch your app.Starting Price: $24.99 per month -
4
Google Ads
Google
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Show up when people search for what you offer. Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Grow online sales, bookings, or mailing list signups with online ads that direct people to your website. Increase customer calls with ads that feature your phone number and a click-to-call button. Get more customers in the door with business ads that help people find your company on the map. -
5
Google Workspace
Google
G Suite just got better — introducing Google Workspace (formerly G Suite). Everything you need to get anything done, now in one place. An integrated workspace that’s simple to use, Google Workspace lets you spend less time managing your work and more time actually doing it. Address what’s important and let Google handle the rest with best-in-class AI and search technology that helps you work smarter. Work from anywhere, on any device – even offline – with tools to help you integrate, customize, and extend Google Workspace to meet your team’s unique needs. Similar to G Suite, all Google Workspace plans provide a custom email for your business and includes collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more. We have a variety of plans that are designed to meet your unique business needs. Discover which plan best fits your business needs on our plans and pricing page.Starting Price: $6 per user per month -
6
Google Analytics 360
Google
Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection. -
7
Google Data Studio
Google
Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions. It's easy and free. Easily access a wide variety of data. Data Studio’s built-in and partner connectors makes it possible to connect to virtually any kind of data. Turn your data into compelling stories of data visualization art. Quickly build interactive reports and dashboards with Data Studio’s web based reporting tools. Share your reports and dashboards with individuals, teams, or the world. Collaborate in real time. Embed your report on any web page. -
8
KickFire
KickFire
Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow. -
9
Spott
Spott, a Publitas company
Put your content in the Spott-light with a unique user experience. Increase your conversions and your visibility by making your media interactive with our easy-to-use platform. You’re putting a lot of effort into creating powerful content for your brand. Now it’s time to make sure your content stands out, drives engagement, and lets viewers take action easily. It’s time for your content to be interactive. Making your content interactive has never been easier. Our tools give you the power to turn any marketing assets interactive in a couple of clicks, without coding or design skills. Working with a lot of products? The product feed automatically adds new items and keeps everything up-to-date. The attention span of your visitors is becoming shorter and shorter every day. If you want your content to be noticed in a sea of digital impressions, it needs interactivity. Even better, interactive image & video content can turn passive attention into active attention.Starting Price: $35 per user per month -
10
MetaRouter
MetaRouter
MetaRouter collects user events from a website or app and routes them to any third-party tool, including centralizing data in one place for storage and in-depth analysis. It can be set up with a single snippet (using analytics.js) so that, after the initial event tracking setup, marketers can add and remove tools through a UI, without requiring additional dev time.Starting Price: $70 per month -
11
Zuuvi
Zuuvi
Rethink display advertising. Invest in performance not production, with an intuitive banner development platform that optimizes your workflow and the entire lifecycle of your dynamic campaigns. Start by choosing one of our many great standard templates or by uploading your own. You can edit every single bit of content in the banner without being a designer or web developer. Publishing your banner is as simple as writing an email – and afterwards you can even make changes to an already published banner as often as you like. Zuuvi is a Danish platform built for digital marketing teams and designers, enabling them to produce best-in-class ads in few minutes. Take control and produce banners yourself, export to several display networks or social media, track your banners performance in realtime. The team behind Zuuvi comes from advertising agencies, and has a background from programming, designing and user journeys.Starting Price: 295 -
12
Loop Subscriptions
Loop Subscriptions
Loop is a Shopify subscriptions app that helps DTC brands to increase AOV & reduce cancellations with help of gamified rewards system & fully customizable subscriber portal. At Loop we want to un-complicate subscriptions for Shopify DTC brands across the world. We want to help DTC community offer world-class experience to their subscribers. So Loop is not just another subscriptions app. We want to become your subscription growth partners.Starting Price: $99 per month -
13
Workee
Workee
Best website builder for small businesses with seamless customization. Get your site up and running in less than 1 minute. Create your work schedule in seconds. Set days, hours, or any configuration you want. Built-in bookings, payments, video calls, and invoicing to automate a freelance business in one place. Flexible options for better time management and monetization. Any time slots available for engagements of your choice. Selling your professional services and jobs on your Workee website has never been simpler. Enjoy payment freedom with our integrated payment systems and 0% transaction fees. Send invoices and get paid hassle-free, all in one place. Manage your meetings, track time, send invoices, and calculate taxes in one single place. Building your professional presence has never been easier. Set up timeslot availability and price. Choose a timeslot duration for appointments and detect clients' timezone automatically.Starting Price: $290 per month -
14
Datahive360
Datahive360
Datahive360 – the unified data management platform built for data-driven marketers, digital analysts, CMOs, and marketing teams. We believe in the power of data-inspired marketing, where organizations have seamless access to explore, share, and unlock the value of data. To realize this vision, we are pioneering the world of marketing middleware with Datahive360, a platform for marketers that completely automates data extraction, unification, and consolidation into a single, centralized location of choice. Our purpose is to drive marketing performance by enabling marketers to leverage the value of data. Therefore, Datahive360 is designed as a low-code data management platform that offers unified, business-ready data from any data source without requiring technical expertise. Datahive360 automatically merges and harmonizes advertising, analytics, CRM, and any other type of 3rd party data for reporting, automation, and data warehousing purposes.Starting Price: $399 per month -
15
Delio Lead Management
Walmeric
Delio is a Lead Management platform that will allow you to easily create your marketing and sales campaigns. Imagine being able to contact your leads immediately by phone, email or text message, while their interest is still hot! You will also be able to stay in touch with them, even if they don’t buy from you right away. Delio will follow a workflow created by you easily. In order to have more effective sales, it's necessary to have a 100% of your lead's attention. In a few minutes, it's possible that they aren't interested anymore in purchasing. Delio guarantees effective contact within 30 seconds, increasing global sales by 20%. The key to making a good sale is to know what really matters to your potential customers. Delio collects all the end-to-end tracking and shows it to your commercial agents. Therefore, their speech will be more relevant and likely to end up in a sale (by 20% according to our experience).Starting Price: €900 per month -
16
ACCEO Retail-1
ACCEO Retail-1
Since 1983, ACCEO Retail-1 has been partnering with chain retailers to help them optimize their store operations by leveraging management solutions designed specifically for their industry. ACCEO implements IT solutions that simplify e-business operations and optimize our clients’ overall performance. And we sustain our partnerships by providing continued support and technical assistance for our clients. As Canada’s largest supplier of a full suite of retail software designed specifically for the mid-range market, ACCEO Retail-1 currently supports retail clients with hundreds of installed systems and thousands of points of sale (POS). Our powerful management suite reflects 35 years of experience serving large and mid-sized specialty retail chains in North America. Whatever the industry: fashion, lingerie, footwear, jewelry, home décor, etc. we have you covered. -
17
Onlymega
Onlymega
Dive into the creative process without having programming skills. Onlymega is the right online web tool to start creating high quality web html5/javascript banners for Ad networks, Gif posts and covers for Facebook and Youtube, Mp4 export for Instagram. Quickly make amazing Google Ads banners, Facebook ads, Instagram posts, Twitch banners and much more. Videos and animations are the latest hit when it comes to social media trends. More than half of consumers (60 percent) watch a branded video on Facebook every day. A majority of consumers (64 percent) admit making a purchase after watching a Facebook video in the last month. Onlymega allows you to export creatives in 30 Fps animated GIF and MP4 formats that can be used on Facebook, Instagram and other social networks. Easily integrate clickTag to your ads to create custom hyperlinks on buttons inside your banner.Starting Price: $8.33 per month -
18
TrackAd
TrackAd
TrackAd provides the complete customer journey of each conversion (order or lead) based on the tracker of your analytics solution, with the real cost of each touchpoint. TrackAd shows the contribution of each channel/source/campaign to the generation of conversions (orders or leads). Was it initiating, supporting, finishing, autonomous? You will have the answer to this essential question to determine its impact in generating value. Anticipating your needs, boosting your performance and keeping you informed are the challenges that TrackAd’s Customer Success team takes on every day. Its expertise and responsiveness are unanimously recognized by our clients, who consider them a major asset in achieving their objectives. -
19
Pluto7
Pluto7
Ready to use ML/AI solutions for better productivity and increased profits with end-to-end visibility into the supply chain via interactive dashboards. We are leveraging state-of-the-art technology for accounting. With a 360-degree view of business, operations, sales, and marketing, we build a future-ready scalable and seamless data analytics system. Pluto7 helps organizations enable smart decisions in real-time with a cost optimization pay-as-you-go expense model at their disposal. Integrating data from multiple silos viz, CRM, ERP, Salesforce, SAP, Google Analytics, Google Adwords in one platform and enabling advanced analytics on the centralized data improving customer experience and campaign management with end-to-end visibility of the customer journey. Creating value through true convergence of the best of technology and our domain expertise in the supply chain and manufacturing industry. -
20
Gravity Data
Gravity
Gravity's mission is to make streaming data easy from over 100 sources while only paying for what you use. Gravity removes the reliance on engineering teams to deliver streaming pipelines with a simple interface to get streaming up and running in minutes from databases, event data and APIs. Everyone in the data team can now build with simple point and click so that you can focus on building apps, services and customer experiences. Full Execution trace and detailed error messaging for quick diagnosis and resolution. We have implemented new, feature-rich ways for you to quickly get started. From bulk set-up, default schemas and data selection to different job modes and statuses. Spend less time wrangling with infrastructure and more time analysing data while allowing our intelligent engine to keep your pipelines running. Gravity integrates with your systems for notifications and orchestration. -
21
Adzymic
Adzymic
We help advertisers, agencies and publishers simplify creative management process, and transform their display advertising into content and performance marketing engine. Welcome to the future of Display Advertising. Adzymic’s next generation dynamic creative management platform transforms display advertising into high performing content ads and performance marketing engine. Adzymic make banners work harder for you. Everyone hates banners so we have re-invented how they look like. In fact, we don't call them banners anymore. We call them content ad units! Create content ad units just by adding a title and URL! As simple as sharing your social posts. Adzymic integrate seamlessly with industry leading Ad Servers and major Demand Side Platforms (DSPs). Using Machine Learning Algorithm, Adzymic's proprietary optimization engine takes away the guess work, analyze each impression and select the best ads to be served. -
22
Salesforce Marketing Cloud Intelligence
Salesforce
Optimize spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights. Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes. Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement. -
23
LumenAd
LumenAd
LumenAd is an advertising management platform that automates and normalizes cross-channel campaign data. Built within our proven framework for unifying programmatic, direct, search and social data, LumenAd consolidates all your advertising efforts into one intuitive hub. Marketers can architect campaigns, connect to any data source, monitor performance in real-time, and quickly craft insightful reports. Free yourself from wrangling data and get back to, well, marketing. -
24
Apteco Orbit
Apteco
Apteco Orbit™ online platform, online access to your data, insights, and campaigns for everyone who needs it. Essential information in a user-friendly online format. Don't keep your data insights and campaign successes to yourself. The Apteco Orbit platform allows all stakeholders to get the information that's most important to them. With Apteco Orbit we make it easy for you to share the insights and campaign reports created using the Apteco Marketing Suite with all relevant stakeholders. Your data tells a story, and the Apteco Orbit platform allows you to share that narrative in a simple, visual online format. Give your colleagues the data they need to make strategic decisions and maximize the impact of every marketing campaign. Make data insights, reports and interactive dashboards available to stakeholders throughout your organization and beyond. -
25
Claravine
Claravine
Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI. -
26
Mediaocean
Mediaocean
Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations. -
27
Google Tag Manager
Google
Tag management made easy. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Efficiently add and update your own website tags to better understand conversions, site analytics, and more. Tag Manager supports and integrates with all Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently. Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency. Conversion tracking, basic remarketing, and dynamic remarketing. -
28
PlaceIQ
PlaceIQ
Location Intelligence, expertly delivered. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences. Leverage location data to execute on audience strategies with proven results. Measure foot traffic patterns to determine what’s driving real-world visits. Analyze movement patterns to uncover market insights and inform complex decisions. Access the highest quality location data by subscribing to a data license. -
29
Calltracks
Calltracks
Analytical call tracking uses dynamic numbers insertion (or static numbers) to track all sales channels including; offline, website visits and phone calls. Our call analytics tool provides clear actionable data to improve marketing spend and boost sales efficiency of marketers. Our call tracking tool prevents clients from wasting money on certain leads that are not converting, and begin managing sales phone calls, including dropped calls, more effectively. We aid in painting a holistic picture of your different channel attribution, improve your marketing ROI. Remove any guessing of channel performance and allow our call analytics software to display insightful and accurate data. Use this to assist in making critical business decisions with confidence and reduce wasting money. We help to track and truly understand the complete sales process. Call recording can enhance employee performance and develop specific training and support.Starting Price: £34.95 per month -
30
Fone Dynamics
Fone Dynamics
Our mission is simple, to help you take your brand, communications and data driven marketing to a new level through state-of-the-art voice and SMS services. Innovation drives our team, however we also know that simplicity and support are paramount for your success. That’s why together with our clients, partners and developers, a remarkable 100M conversions have been enabled through the Fone Dynamics platform. Shaping and guiding our company's vision, Jordan brings over 10 years of innovation in the communications industry to the Fone Dynamics Team. With advanced call tracking, voice and SMS tools, your business can combine deep data and analytics to drive better sales and marketing decisions, all from one easy-to-use interface. -
31
Signal AI
Invoca
Speech analytics platform for monitoring customer interactions to improve conversion rates, revenue, and buying experiences. Tap into a goldmine of actionable conversation data. Discover and take action on your customer conversations. Conversations represent a black box of data for revenue teams, especially for businesses where consumers research online but pick up the phone when they’re further along in the purchase process. Without deep insight into this stage of the buying journey, you're losing out on opportunities to drive 15-20% more conversions from digital and offline campaigns, until now. Signal AI gives you an unprecedented view into conversation data from high-intent consumers — such as purchases made or promotion inquiries. Quickly gain new insights from tens of thousands of conversations and take action on them in real time to drive more revenue-generating calls, boost conversion rates, and optimize the buying experience. -
32
Telaria
Telaria
We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria’s independent solution empowers unbiased decisions for the best revenue outcomes. The introduction of an ad-server built for video and Advanced TV enables the management, delivery and reporting across programmatic and direct sold in a single platform. Live analytics dashboards visualize 1st and 3rd-party data in one view to empower publishers with insights that inform the best decisions in real time. Enhanced decisioning tools provide greater control over the value and safety of your inventory, while providing the best possible CTV viewing experience. Telaria is integrated with all major video demand partners. Our unique toolset, including a Demand Dashboard, offers the ability to buy in the most streamlined way, backed by a dedicated support team. -
33
Sightly
Sightly
We use data science, predictive algorithms and expert human know-how to maximize your outcomes and align your Brand Mentality™ at speed, no matter what lies ahead. Our smart, agile approach to media planning, buying and fine-tuning extends across YouTube, TikTok, Connected TV & OTT, Live Streaming video and all premium publishers and networks. Rapidly changing conditions impact your audience’s behaviors in unexpected ways. Fortunately, our advanced analytics and access to vast stores of data through the YouTube Measurement Program and scores of other sources empower us to guide your messages toward or away from emerging trends, per your objectives. Our GoodNews Algorithm and TrendGuard™ innovations sense and even predict cultural shifts so we keep your brand on course. Sightly’s Outcome Intelligence platform encompasses a suite of software and services that we leverage to plan, execute and maximize your outcomes at speed. -
34
Ketch
Ketch
Complying with them is expensive. As soon as you’ve responded to one regulation, another one pops up. Consumers are mistrustful for good reason. Avoid complexity and use data to grow, or comply and stagnate. Simple to deploy. Simple to use. Simple to adapt to changing regulations and business conditions. Impossible to beat, with all the capabilities you need to build trust, collapse the costs of compliance, and harness data for top-line growth and core operations. Ketch is redefining how organizations satisfy their data privacy and governance needs with the most adaptable data control platform available. No more whack-a-mole. Set-it-and-forget-it, perfect compliance with continuous updating of data privacy laws and turnkey templates for policy-managed governance. Meet the intricacies of any data law or policy with data control at the level of individual people, partners, and purposes (“use my data for analytics but not targeting”). -
35
Commission Factory
Commission Factory
We connect affiliates to brands and brands to customers. Commission Factory is a global performance marketing network, with a focus on Asia Pacific and both an innovative and disruptive approach to performance marketing. We offer Advertisers and Publishers the best products and services to boost their online business on a performance basis. The affiliate marketing industry continues to grow rapidly and we are pleased to be the leader in the region with over 600 Advertisers and 30,000 Publishers in a variety of sectors. We provide Advertisers with increased reach and brand awareness across the internet underpinned by the industry's highest ROI and the best service and technology fueled by a desire to innovate and challenge online marketing. Affiliate Marketing is a form of digital marketing that offers the most transparency of marketing spend than any other channel with Return on Ad Spend as high as 16:1 with online sales growth as high as 26%. -
36
FuseCommander
Commanders Act
Today’s marketer is using a variety of channels to reach prospects and consumers and is targeting them via their preferred devices. This rise in marketing sophistication, and the number of gadgets a user leverages each day to consume digital content, make it difficult, if not impossible, to identify the person operating the device and their buying behaviours. Unless the user is logged in, modern tracking solutions rely on IP addresses and device IDs to identify the email and landing page assets a user engages with, which are typically tied to a marketing campaign. These IP addresses and device IDs provide basic information like location and previous browsing history, but not who the specific person is or their purchasing habits. FuseCommander solves for this by stitching together the user’s complete buyer’s journey including their preferred devices and channels, and the messaging that prompted them to act. -
37
TrustCommander
Commanders Act
As a result of the increasing number of data breaches and the misuse of personal information, privacy management is a growing part of the modern marketing landscape. The General Data Protection Regulation (GDPR) has largely been perceived as a legal issue, due to the fines that can be imposed because of non-compliance, but it’s also created opportunities for brands to build greater trust with their users. In fact, according to research conducted by iProspect, 88% of global marketers say trust is a priority in 2019, and they are looking to build this trust through credibility, relevancy, and reliability. Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. TrustCommander prevents the execution of tags that weren’t explicitly authorized by users. -
38
Commanders Act
Commanders Act
Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers. New customer acquisition costs continue to rise but conversion rates have remained flat at 2.5%-5%. Brands are increasingly collecting data insights such as behavioral, demographic, psychographic, etc., from each and every lead and customer interaction because they know it can be used to improve their marketing campaign performance. That’s why it’s imperative you collect data from every lead and customer interaction. You should also cleanse, standardise and store it in a centralised database that’s accessible by all of your marketing channels, or used by your sales and customer service agents in your CRM platform. To truly be customer-centric, marketers first need to be data-driven. Therefore, it’s critical marketers have access to reliable data to evaluate the performance of their marketing tactics. -
39
BySide
BySide
Lead Activation is the ability to maximise revenue from visitors who are already on your website, app or landing pages, to focus on lead quality and improved ROI. We believe in business-driven technology rather than technology-driven businesses. That’s why our platform is a unique combination of Marketing and CX, after all, both should have the customer at the centre. Scalable and performance-oriented, our solution was born out of the need to unify web and contact centre experiences, transforming them into personal, coherent journeys. An end-to-end digital marketing toolbox, designed with flexibility in mind. Score and qualify leads, build audiences, personalise and optimise experiences on the web and mobile applications. We don’t believe in one-fits-all approaches. Our partnership with our customers starts with an assessment of the company’s digital maturity using the BySide Lead Activation Diagnostic. -
40
Google Campaign Manager 360
Google
Campaign Manager 360 is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting. Use Trafficking to manage creatives and run ad campaigns. Reporting enables you to view data for ads trafficked through Campaign Manager 360. It organizes performance data from your campaigns and makes it useful to you. Build and run custom reports. Includes standard, floodlight, path to conversion (P2C), reach, and cross-dimension reach report types and subtypes. Gain insight into user interaction paths and learn the role that specific channels played in your conversions. The verification tab in Reporting helps you check the overall behavior of your ad impressions. Learn about tagging, geo-targeting, and content verification. -
41
Google Search Ads 360
Google
Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels. Streamlined workflow and powerful reporting features enable buyers to efficiently run campaigns, while automated bidding improves campaign performance. Built-in integration with the Google Marketing Platform allows buyers to manage and track digital campaigns across a single platform, enabling rich, cross-channel buying, reporting and attribution. Without Search Ads 360, you'd need to manage your ads and keywords on each search engine, and it would be much more difficult to analyze your ad/keyword performance across engines. You also wouldn't have the automated bidding power of Search Ads 360 bid strategies. With Search Ads 360, you save time, reduce complexity, and have the ability to make better decisions and increase your Return on Investment (ROI) for search marketing. -
42
MSIGHTS
MSIGHTS
While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team. -
43
DV Publisher Suite
DoubleVerify
Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data. -
44
Google Display & Video 360
Google
Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization. Manage creative, analytics, TV, and digital teams with a single product that brings everyone together to share insights, work more efficiently, and get closer to the data. Access all of your audience insights in a single tool, so you reach the right people with your message. Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster. See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360. Display & Video 360 has the end-to-end campaign management features you need — like creative workspaces and automated bidding — to deliver faster insights, improved collaboration, and better results. -
45
Eyeota
Eyeota
We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising. -
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Business Warrior
Business Warrior
Business Warrior™ is the source for small businesses to get more customers. The company’s software analyzes current performance of each business to guide them on the four critical areas that drives new customers. The company offers Do It Yourself options or a marketplace of solutions that has Business Warrior experts do it for them. Software that gets you customers. Business Warrior gives you daily steps to attract more customers through marketing, reputation, website ranking and listings. Break free from frustration, doubt and lost revenue by excelling in the four areas of business that are critical to your success; reputation, listings, social, and website/SEO. Business Warrior software helps small business owners simplify and prioritize daily decisions to improve profitability. Business Warrior takes a holistic view of a business’s online reputation, listings, website search and social efforts and recommends the most important actions to drive new customers.Starting Price: $49 per month
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