Audience

Organizations that want a simple but powerful tag management solution

About Google Tag Manager

Tag management made easy. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Efficiently add and update your own website tags to better understand conversions, site analytics, and more. Tag Manager supports and integrates with all Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently. Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency. Conversion tracking, basic remarketing, and dynamic remarketing.

Pricing

Free Version:
Free Version available.

Integrations

Ratings/Reviews

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Company Information

Google
Founded: 1998
United States
marketingplatform.google.com/about/tag-manager/

Videos and Screen Captures

Google Tag Manager Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation

Google Tag Manager Frequently Asked Questions

Q: What kinds of users and organization types does Google Tag Manager work with?
Q: What languages does Google Tag Manager support in their product?
Q: What other applications or services does Google Tag Manager integrate with?
Q: What type of training does Google Tag Manager provide?

Google Tag Manager Product Features

Tag Management

Custom Tags Supported
Error Checking Supported
Event Tracking Supported
Policy Management Supported
Roles / Permissions Supported
Rules-Driven Tag Execution Supported
Synchronous / Asynchronous Tags Supported
Tag Library Supported
Tag Variable Mapping Supported
Version Control Supported