Alternatives to Eulerian
Compare Eulerian alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Eulerian in 2024. Compare features, ratings, user reviews, pricing, and more from Eulerian competitors and alternatives in order to make an informed decision for your business.
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Kochava
Kochava
Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more. -
2
BIGDBM
BIGDBM
BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality. Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets. Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends. Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs. Popular products: - Telecom-verified phone numbers>consumers - IP>consumer and IP>company domain linkages - Verified consumer emails - Consumer and B2B intent - Consumer demographics and behavioral affinities - Residential and commercial property owners and contact information - MAID>consumer linkages -
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Adverity
Adverity GmbH
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. -
4
Klaviyo
Klaviyo
Klaviyo is an enterprise-level, cloud-based email marketing software solution for eCommerce companies. With powerful segmentation, one-click integrations, ROI-based reporting, website tracking, pre-built autoresponders, custom activity fields, drag-and-drop email design, and 360° customer profiles, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data from their eCommerce platform and/or website and put this data to work to help personalize marketing content and optimize business performance. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.Starting Price: $20/month -
5
Lifesight
Lifesight
Lifesight is a future-proof, AI-powered marketing measurements platform, powered by a CDP designed to help drive sustainable growth in the privacy-first era. Our key offering Marketing Mix Modeling (MMM) uses historical data to analyze marketing's impact on sales, dissecting variables like ad spend and pricing. It aids informed budget decisions and data-driven strategy enhancements. In addition to MMM, we provide Multi-Touch Attribution (MTA) which offers detailed insights into complex customer journeys, improving marketing understanding. Unlike single-touch models, MTA considers diverse consumer interactions, enhancing strategy optimization and resource allocation. Lifesight also offers Incrementality Testing, which evaluates the true marketing impact through controlled experiments. It distinguishes natural customer behavior from marketing influence, providing valuable insights for strategy refinement, ROI validation, and optimized budget allocation. -
6
Customerlabs CDP
Customerlabs
CustomerLabs CDP is a cloud-based digital marketing infrastructure that helps Ecommerce, SaaS, B2B and Agency marketers track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without any developer dependency. Track and collect the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create customer segments based on behavior, demographics and user traits to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real-time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.Starting Price: $29.00/month -
7
TransUnion TruAudience
TransUnion
Transform omnichannel media performance with the next generation of identity-driven marketing capabilities. TruAudience™ powers data-driven marketing and measurement with a suite of privacy-first identity resolution, data enrichment, audience targeting and advanced analytics solutions. Transform your data strategy with a robust, end-to-end source of identity. Reach and engage audiences seamlessly across all marketing channels. Continuously measure and improve the impact of your marketing investments. TruAudience connects your data, teams and marketing platforms with a single identity graph to generate better outcomes. More accurately target audiences and personalize experiences across paid and owned media. Adjust media budget allocation, audience targets, creative and publisher placements. -
8
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
9
LayerFive
LayerFive
LayerFive uses patent-pending AI technology to resolve consumer identities across all enterprise data sources, both online e.g., website and mobile apps, and offline e.g., CRM, Loyalty, Order Management etc., and builds a unified consumer profile. Using this as a core platform, we help improve marketing ROI by 2X+ with our omni-channel attribution, consumer journey analytics solutions as part of the 360 Marketing Analytics product. Additionally, we help enterprises comply with data privacy regulations e.g., GDPR, CCPA etc. by making consumers’ profile available directly to the consumers for self-serve privacy compliance, helping enterprises save cost while reducing the risk of non-compliance. Deterministic and patent-pending probabilistic identity resolution technology to unify consumer data across all enterprise data sources. LayerFive’s first-party tag to collect highest fidelity data from enterprise website without impacting data quality due to third-party cookie loss.Starting Price: $499 per month -
10
Tealium Customer Data Hub
Tealium
Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes. -
11
Fospha
Fospha
World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day. Track your performance against target using data you can trust. Independent reporting across all channels gives you early warnings when you're going to miss your KPIs, then shows you where to investigate. Dig in to find problems and opportunities. Compare KPIs at a granular level, then decide what you need to do to get back on track and hit your number. As always, break down by channel, source, campaign and objective, across all of your KPIs and time periods. -
12
Solitics
Solitics
Leverage Your Data In Real-Time For: Marketing Automation Retention. Automation Personalization Business Intelligence Support. Seamlessly integrate and utilize all your data, in real-time, from one place, for any business need. Enabling Companies To Build Amazing Products. Solitics centralizes your data and provides you with the best utilization tools out there. Whether it’s automation, personalization, product enhancement, analytics or execution – Solitics has got you covered! Marketing Automation. Real-time customer journeys based on all your data Personalized engagements across any marketing channel. Automated analysis of your retention and conversion performance. Machine-based decisions. Technology That Spans Across Industries. Gaming. Trading eCommerce. B2C Brands. For Marketing Teams. Best in class attribution. Analyze campaign impact on revenues across all marketing channels, using data streamed from backend sources. -
13
Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth. -
14
ONEcount
GCN Publishing, Inc.
ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 100+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging. -
15
Easyence
Easyence
Easyence is the only Customer Infastructure dedicated to data-driven retailers. Join 240+ businesses that use Easyence Customer Data Platform and Apps to deliver memorable customer experience. Easyence collects customer events (products, stores, etc.), leverages your current models with smart algorithmes to serve your business, and provides a complete toolkit of applications to your marketing team. Know more about our Saas products • Easyence Data Platform : collect and unify your customers' events across every platform • Easyence Audience App : build audiences and create campaigns, measure your uplift without relying on other teams • Easyence E-Merchandising App : expose the right product to the right customer at right time. • Easyence Attribution App : unify your customer’s touch points across all platforms and channels. • Easyence Insight App: measure and analyze the value generated by omnicanality to understand consumers’ behaviors. -
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Zeotap
Zeotap
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem. Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative. -
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Amperity
Amperity
Built for precise, scalable identity resolution, Amperity’s platform delivers on the promise of a complete customer 360 foundation. Starting with a novel approach to resolving identities at scale, learn how we've revolutionized how brands harness the power of customer data. Turn raw customer data into fuel that powers your organization across marketing, analytics, and IT. Skip the data wrangling and query quagmires. Deliver accurate, high-impact insights throughout your organization. Speed, scale, and security to handle the largest datasets easily while respecting user privacy. Our expert teams work with you to get up to 10X return on your investment. A CDP for the entire organization, no matter who needs to use it or what tools need to be connected. Our approach makes sense of messy data and lets you put it to work, fast. Industry-leading value & guidance. Patented, AI-driven Customer 360. -
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Stirista
Stirista
Data, activation, and attribution powered by the world’s first real-time cookie-less identity graph. Meet Stirista! We enhance your first party data and drive new customers with addressable omnichannel campaigns. Our industry-leading identity spine lets you quickly onboard data and get your campaigns up and running fast – from CTV and display to social and email. And all with real-time attribution across your digital – and physical – footprints. Our Identity Graph updates in real-time as individuals go through their daily journeys across digital and physical footprints – even CTV. No more wasted ad spend. No more missed personalization. -
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Delivr
Delivr
Delivr is a comprehensive identity resolution platform that empowers businesses to confidently access and collaborate on data across any platform or cloud. Delivr supports a wide range of use cases, enabling companies to better understand and engage their zero-party data driven audiences. The first identity resolution platform that enables companies to focus on and optimize their go-to-market. Businesses can find predictable and scalable processes for growth. With zero-party data and closed-loop attribution, you can better understand and activate your audience. Our identity resolution platform uses innovative strategies in data privacy, ethics, and enterprise identity to power your ecosystem. With a focus on zero-party data and closed-loop attribution, you can understand and activate your audiences with precision and confidence. -
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Claritas
Claritas
Our industry-leading Identity Graph unifies data from multiple sources, connecting devices to online behavior in a privacy compliant manner and into the intelligence you need to execute seamless multichannel engagements. Our multichannel execution solutions coupled with powerful analytics and modeling capabilities will make your marketing more effective and increase the ROI on every dollar. With over 10,000 highly-predictive demographic and behavioral indicators and the most comprehensive multicultural data, our proprietary data assets give marketers the most complete understanding of the American consumer.Starting Price: $89 per report -
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Veritone Attribute
Veritone
Veritone Attribute is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors. Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. Leverage near-real-time performance data to correlate web traffic to broadcast campaigns. Track campaign performance and make changes on the fly with metrics such as day, daypart, creative, and more. -
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Roq.ad
Roq.ad
Some foundational IDs will soon disappear and other IDs will multiply. Roq.ad has prepared for this day. Maybe it’s time for a new partner in identity? Users want a personalized customer journey AND more privacy protection. Online identities were already fragmented. Companies want more insights. Can we have it both ways? The short answer is YES. Enlarge your current audience device pool with additional devices belonging to exactly those users in your target group. Create a seamless brand communication and holistic customer journey across all devices. Dig deeper into your Own Data with cross-device insights. The Roq.ad Private Identity Graph is specifically designed to fit your business needs. Roq.ad helps leading brands to improve digital advertising and digital analytics through the use of Cross-Device Technology. Roq.ad uses probabilistic modeling, analyzing anonymous data from multiple sources, website, mobile application or media campaign traffic. -
23
Terragon
Terragon Group
Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.Starting Price: $40 /month -
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CaliberMind
CaliberMind
CaliberMind empowers B2B marketers to optimize pipeline and revenue growth by elevating the insights they need. Integrating your entire tech stack with your CRM allows for easy access to marketing ROI. When early funnel activity can be tied to sales productivity, it’s easy to advocate for the tools your team needs to be effective. These insights also make marketing’s value to the organization a no-brainer. Predicting marketing revenue should be easy. The average marketer has two dozen tools in their marketing tech stack, and instead of making insights clearer, merging information is a struggle. See how our customers are using real-time insights to deliver the right message to the right people at the right time. Marketers waste too much time digging through heaps of data to figure out what happened last quarter. With trend data displayed in an easy-to-read format, it’s easy to spot—and correct for—a gap in pipeline two quarters out.Starting Price: $20000.00/year -
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BDEX
BDEX
BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.Starting Price: $250 per month -
26
ThoughtMetric
ThoughtMetric
Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.Starting Price: $99 per month -
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Wizaly
Wizaly
Wizaly is an algorithmic attribution solution to optimize your media mix using a 100% data driven view of the performance of each of your marketing channels. Wizaly Online Media optimizes the ROI of your digital marketing using algorithmic attribution and provides a unified version of your marketing performance. Wizaly Offline Media analyzes the interactions between online and offline media and drills into each channel’s performance, from branding to conversion. Wizaly Omnichannel integrates purchases made in stores, branches or call centers to provide an integrated vision of the performance of your omnichannel marketing, using but not limited to ROPO analyses. The Wizaly product module analyzes correlations between products, customer profiles and marketing channels to leverage the right products and boost your e-commerce strategy and your revenues. -
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Adobe Marketo Measure
Adobe
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all. -
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Marketing Evolution
Marketing Evolution
The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured. Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels. Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales. Leverage insights and campaign recommendations to make the best decisions on your media mix, budget, creative rotation, brand-building efforts, and long-range planning. Optimize our total media investment towards business metrics, including brand consideration, demand generation and sales. -
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VentiveIQ
VentiveIQ
VentiveIQ developed an open and independent data platform focused on cookieless identity resolution, first-party data onboarding, and audience marketing. Whether you’re concerned about cookie expiration, omnichannel activation, or rising data expenses, VentiveIQ makes it simple for customers to integrate data, target groups, and evaluate results. VentiveIQ provides the tools and resources that AdTech firms, publishers, and agencies need to build long-lasting strategies for identity resolution and audience engagement. By leveraging our solutions, these organizations can not only survive but thrive in the face of challenges such as cookie deprecation and escalating data expenses. Our aim is to enable seamless omnichannel activation, making it easier for businesses to connect with their audience across multiple channels. -
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Tapad
Tapad
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level. -
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Epsilon PeopleCloud
Epsilon
Rooted in privacy and driven by powerful AI and the industry's most robust data, Epsilon PeopleCloud personalizes each person's journey, driving better outcomes for your customers—and your brand. Epsilon PeopleCloud lets you anticipate, activate and prove like never before possible—to create more meaningful connections that drive better business outcomes. Connect billions of online and offline intent signals with predictive AI to know what each person really wants, then deliver personalized messaging to them at the moment they’re ready to act. Reach people across all devices and channels with the consistency they demand, using an interconnected product suite and persistent IDs. Gain a complete, reliable and real-time picture of campaign performance with data that you can report to your executive team. With an end-to-end view of your marketing performance, you'll tie marketing results to the actions that drove them. -
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AWS Entity Resolution
Amazon
Set up entity resolution workflows in minutes instead of months. Configure advanced matching techniques to help improve data accuracy based on your business needs. Protect your data and minimize its movement by reading records where they live. AWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs. Deduplicate related records to better analyze information, prepare your data for artificial intelligence (AI) model training and improve your business outcomes. Deliver more relevant experiences by applying unified insights across advertising and marketing campaigns, customer support cases, loyalty programs, and ecommerce. Connect SKUs, UPCs, or proprietary product IDs into a unified product record to improve tracking across stores and supply chains. -
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Airbridge
AB180
People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge. -
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SegmentStream
SegmentStream
Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie. -
36
MixCommander
Commanders Act
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.Starting Price: $0.01/month -
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Amazon Attribution
Amazon
Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement. -
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Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
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ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
40
CAKE
CAKE
Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts. -
41
NetOwl EntityMatcher
NetOwl
NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc. NetOwl performs identity resolution based on any combination of available entity record attributes by utilizing its unique proprietary search and indexing engine that allows combination of evidence from multiple matching attributes in a highly robust, scalable, and intuitive fashion. Application-specific business rules can be implemented by determining what combination of record attributes should be matched and what weights should be assigned to each attribute. NetOwl leverages our machine learning-based multicultural, multi-lingual name matching product, NetOwl NameMatcher, to enable sophisticated name matching of various entity types. -
42
Invoca
Invoca
From marketing to sales and eCommerce to CX, Invoca’s active conversation intelligence platform enables revenue teams to create better buying experiences, drive more leads, and increase revenue. Conversation intelligence to enhance every digital touchpoint and human interaction. Invoca’s active conversation intelligence platform enables companies to understand and immediately act on the information consumers share via conversations. Multiply the impact of your marketing performance by connecting every consumer conversation to the digital journey. Understand why and when consumers reach out for buying assistance to improve digital conversion rates. Analyze customer conversations and enable remote agent coaching and feedback to improve close rates and make the most out of every sales opportunity. Deliver exceptional customer experiences and boost revenue with visibility into the digital-to-conversation customer journey. -
43
BeMob
BeMob
Ad tracking software for media buyers and affiliate marketers. One-stop solution to the online advertising challenges. Track all ad campaigns in one place. Manage traffic data through advanced rules or do it automatically. Analyze reports data. Optimize your campaign's performance. Collaborate with your team and affiliates through Workspaces and Shared Reports. Stop wasting ad budget and forget about routine. With BeMob you increase your ad campaign performance to get the highest ROI. Forget about 24/7 server monitoring and extra hidden costs. With BeMob you will get one stop solution that provide you with focusing only on your ad campaigns performance. Try BeMob and enjoy ultimately new level of Ad tracking Performance and UX you have used ever. Forget about Server Handling Routine and work with any traffic amount due to BeMob Server Auto Scaling Architecture. Launch and Stop your Campaigns directly without log into you Traffic Source Accounts.Starting Price: $49 per month -
44
TrackBee
TrackBee
Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.Starting Price: €100/month per store -
45
BritePool
BritePool
BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies. BritePool is an identity resolution and identity verification service for advertisers and publishers. BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies plus accurate attribution. BritePool facilitates accurate identity targeting, without third-party cookies, combined with precise measurement, for every ad served to every identity. Our experienced team has developed technologies and relationships at scale, throughout the programmatic ecosystem, to create higher value for advertisers and web publishers. BritePool provides marketers with persistent identity management across the entire customer journey, as cookies disappear. BritePool generates new, high-CPM ad revenues for web publishers through persistent identity management. -
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Infutor TrueSource
Infutor TrueSource
The volume of consumer data signals has increased dramatically in recent years. This steep upward trend has amplified the importance for marketers to bring these disparate digital and offline identity markers together in a cohesive way. Identity graphs — a single database that holds this consumer data — now play a vital role, serving as a master source of truth. Infutor’s TrueSource™ Identity Graph is the premier collection of consumer data and intelligence that makes omnichannel engagement personal — and measurably effective. Our secure and privacy-compliant ID graph enables you to create relevant, real-time experiences in whichever channel people engage with your brand. Leverage our TrueSource™ Identity Graph to add considerable value to every engagement with your customers and prospects. Infutor instantly verifies consumer identities via API at the moment of ingestion or inbound engagement. -
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Attribution
Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.Starting Price: $1000/month -
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Eyeota
Eyeota
We deliver addressable, privacy-compliant audience data that help marketers reach new customers, enhance marketing analytics, deepen insights, and boost omnichannel campaign performance. Identify, reach, and engage your best customers across digital touchpoints. Unlock the value in your data for business growth. Bolster marketing and advertising strategies with a deeper understanding of audience data, consumer profile segmentation, and omnichannel targeting for vertical and seasonal campaigns. Connect directly with our audience specialists to identify and build the best audience plan for your specific campaign goals. Eyeota is the leading global provider of audiences for insights, personalization, and targeting, removing the barriers caused by data silos and integrating across all verticals, digital channels, and categories. Eyeota fuses online and offline identifiers to create powerful audience-targeting data for B2B and B2C brands to use for marketing and advertising. -
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Wunderkind
Wunderkind
Today’s consumer expects more than yesterday’s tech. Use Wunderkind (formerly BounceX) to accurately recognize and market to the actual person behind every visit in real-time. Know your customers from your prospects and treat them accordingly, regardless of whether they are shopping in-store or online. All without requiring a log-in. Use real-time intent indicators to automate experiences that get your high-intent users to buy; and if it looks like they wont, we’ll capture their email so you can nurture them. Since you know who more people are and have a bigger list, you can send behavioral marketing messaging to more people and connect the buying journey across sessions and devices. Foster a direct relationship with your visitors and monetize their time on site with high-impact ads that don’t interrupt their user experience. Invest in premium ad placements with unprecedented performance. Our units are behaviorally triggered with full viewability to maximize your RoAS. -
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Senzing
Senzing
Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records into common entities in real time as new data is received. The complete view of all records related to every person or organization, across all of your internal and external data sources, can help you reduce costs and enable new revenue opportunities. Companies use Senzing entity resolution API to provide highly accurate views of people, organizations, and their relationships. You can deploy the Senzing entity resolution API on premises or in cloud-native deployments. Data remains in your ecosystem and never flows to Senzing. A free proof of concept can be completed in one day on AWS or on BareMetal. Senzing makes human-intelligent decisions without any pre-training or pre-tuning.
