Audience
Companies looking for a Customer Data platform
About Fospha
World-leading DTC marketers use Fospha to understand their Paid Media performance across their digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha shows you the credit that impressions-led channels are due, so that marketers can make better data-driven decisions, every day. Track your performance against target using data you can trust. Independent reporting across all channels gives you early warnings when you're going to miss your KPIs, then shows you where to investigate. Dig in to find problems and opportunities. Compare KPIs at a granular level, then decide what you need to do to get back on track and hit your number. As always, break down by channel, source, campaign and objective, across all of your KPIs and time periods.
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Integrations
No integrations listed.
Company Information
Fospha
United Kingdom
www.fospha.com
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Product Details
Platforms Supported
Cloud
Training
Live Online
Support
Online
Fospha Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Supported
Campaign Management
Supported
Customer Profiles
Supported
Customer Segmentation
Supported
Data Integration
Supported
Data Matching
Supported
GDPR Compliance
Supported
Personalization
Supported
Predictive Modeling
Supported
Marketing Attribution
Attribution Modeling
Supported
Audience Segmentation
Supported
Conversion Tracking
Supported
Cross-Channel Attribution
Supported
Customer Journey Mapping
Supported
Multi-Touch Attribution
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
