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About Stirista
Data, activation, and attribution powered by the world’s first real-time cookie-less identity graph. Meet Stirista! We enhance your first party data and drive new customers with addressable omnichannel campaigns. Our industry-leading identity spine lets you quickly onboard data and get your campaigns up and running fast – from CTV and display to social and email. And all with real-time attribution across your digital – and physical – footprints. Our Identity Graph updates in real-time as individuals go through their daily journeys across digital and physical footprints – even CTV. No more wasted ad spend. No more missed personalization.
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Matchbook
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
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Company Information
Stirista
Founded: 2009
United States
www.stirista.com
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