Audience
Advertisers and publishers looking for an identity resolution and identity verification service to replace third-party cookies
About BritePool
BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies. BritePool is an identity resolution and identity verification service for advertisers and publishers. BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies plus accurate attribution. BritePool facilitates accurate identity targeting, without third-party cookies, combined with precise measurement, for every ad served to every identity. Our experienced team has developed technologies and relationships at scale, throughout the programmatic ecosystem, to create higher value for advertisers and web publishers. BritePool provides marketers with persistent identity management across the entire customer journey, as cookies disappear. BritePool generates new, high-CPM ad revenues for web publishers through persistent identity management.