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About

BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies. BritePool is an identity resolution and identity verification service for advertisers and publishers. BritePool provides advertisers precise, frequency-controlled identity targeting, without third-party cookies plus accurate attribution. BritePool facilitates accurate identity targeting, without third-party cookies, combined with precise measurement, for every ad served to every identity. Our experienced team has developed technologies and relationships at scale, throughout the programmatic ecosystem, to create higher value for advertisers and web publishers. BritePool provides marketers with persistent identity management across the entire customer journey, as cookies disappear. BritePool generates new, high-CPM ad revenues for web publishers through persistent identity management.

About

ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers and publishers looking for an identity resolution and identity verification service to replace third-party cookies

Audience

Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

BritePool
Founded: 2019
United States
www.britepool.com

Company Information

ID5
Founded: 2017
United Kingdom
id5.io

Alternatives

Alternatives

BriteWorks

BriteWorks

BriteSoft

Categories

Categories

Advertising Supported

Integrations

Facebook Supported
Google Cloud Platform Supported

Integrations

Facebook Not Supported
Google Cloud Platform Not Supported
Claim BritePool and update features and information
Claim BritePool and update features and information
Claim ID5 and update features and information
Claim ID5 and update features and information