Audience
B2C and B2B companies requiring a platform to innovate and drive their omnichannel businesses
About Audience Acuity
Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations. Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie. We developed a unique and highly authoritative identity graph that is purely deterministic and at scale. The aim of our work is to enable firms to identify and contextually interact with audiences across channels and devices at scale.
Other Popular Alternatives & Related Software
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.
Learn more
BIGDBM
BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality.
Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets.
Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends.
Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs.
Popular products:
- Telecom-verified phone numbers>consumers
- IP>consumer and IP>company domain linkages
- Verified consumer emails
- Consumer and B2B intent
- Consumer demographics and behavioral affinities
- Residential and commercial property owners and contact information
- MAID>consumer linkages
Learn more
ID5
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.
Learn more
Intent IQ
An identity resolution pioneer, Intent IQ enables its partners to confidently identify clients and prospects who interact with their sites, apps and their brick and mortar establishments, whether across their various screens or in person. Intent IQ privacy friendly solutions are powered by its signature Identity Device Graph - deterministic accuracy, probabilistic scale, real-time, across multiple environments including cookieless, MAID-less and CTV. Intent IQ is an identity resolution pioneer, enabling its partners to confidently identify clients and prospects who interact with their sites, apps, and their brick and mortar establishments, whether across their various screens or in person. Beneficiaries include the media ecosystem, retailers, and financial institutions. Intent IQ built the best identity resolution technology on the market, addressing the most pressing problems of IDFA and third-party cookie deprecation.
Learn more
Integrations
No integrations listed.
Company Information
Audience Acuity
Founded: 2015
United States
audienceacuity.com
Videos and Screen Captures
Other Useful Business Software
Paessler - Monitor Your Whole Network in Minutes
Waiting weeks for a monitoring rollout isn't an option when infrastructure doesn't stop running. PRTG's auto-discovery scans your network and suggests from over 200 pre-configured sensor types, so you're watching servers, applications and devices within minutes, not after a multi-week deployment. Enterprise-strength monitoring, without the enterprise complexity. Start your free trial today.
Product Details
Platforms Supported
Cloud
iPhone
iPad
Android
