Best Marketing Analytics Software - Page 8
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Compare the Top Marketing Analytics Software as of December 2025 - Page 8
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1
CisionOne
Cision
The all-new, AI-powered PR platform that works hard, so you can work smart. Get ready to transform the way you and your team work. To navigate today's ever-evolving media landscape effectively, you need a new, revolutionary platform that leverages the latest AI technology to deliver real-time, in-depth media insights that enable faster decision making and more informed communications strategies. CisionOne is more than a platform: It’s an all-new, all-in-one, AI-powered PR and comms partner. Powered by sophisticated AI technology, CisionOne does the heavy lifting of monitoring, measurement and analysis – leaving you with the insights (and freedom) needed to do what you do best: Perfecting the very human art of communication. -
2
Jahia
Jahia Solutions Group
Jahia is an Agile Digital Experience Platform serving smart content powered by customer data. Built on a cloud-based platform, Jahia helps organizations leverage their content and customer data to fully engage with their customers. Jahia integrates into existing technology stacks and can be customized to meet each organization’s specific business needs and challenges. The Jahia Platform is the intersection of an enterprise grade platform including a CMS and CDP with the flexibility to plug in to your best of breed products, all while bringing together your different user communities (developers, marketers, end users). It includes the security & scalability required by an enterprise, Out of the Box capabilities & modern APIs needed for a broad range of projects & a new level of usability to empower content contributors. -
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MRP Prelytix®
MRP
For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs across all your global marketing initiatives: Enterprise Administration – Support and coordinate account-based programs across multiple partners, business units, industries, and geographies. Integrated Data Intelligence – Advanced data management capable of integrating, maintaining, and operationalizing account structured data from CRM and Marketing Automation, as well as external data sources. Actionable Target Account Insights – Personalization insights based upon intent topics and predictive analytics, actioned in real-time through recommended actions. Omnichannel Orchestration – Automated account interactions delivered across all relevant channels, using delivery infrastructure from your tech stack -
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Uptempo
Uptempo
Markets change. Pivot your marketing plan faster. Uptempo helps you plan, spend and execute with agility. Uptempo’s enterprise marketing operations suite helps teams move with unprecedented speed and change direction when market conditions dictate. Uptempo is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. Uptempo tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize Uptempo as a leader in marketing ops. Uptempo is the combination of BrandMaker, Allocadia, and Hive9—driven by a bold vision to help marketers lead with confidence and love their jobs. -
5
MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
6
onalytica
Oalytica
Founded in 2009 and backed by Bebo founders Michael and Paul Birch, Onalytica is an award-winning influencer marketing software platform that connects brands with topical influencer communities and helps them to scale and structure influencer programs globally. Influencer Marketing is still an emerging category with brands and influencers both figuring out how to best work together for mutual benefit in an environment with no rules. Onalytica provides the software, professional services and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy.Starting Price: Get in touch -
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Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization. -
8
CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
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Salesforce Marketing Cloud Intelligence
Salesforce
Optimize spend and customer engagement with unified performance data, automated reporting, and cost-saving AI insights. Create an active analysis system. Produce new insights with a connected library of more than 170 connectors for intaking data from every major advertising, commerce, CRM, and database vendor. Make your IT team more efficient with always-on updated connector maintenance and turnkey installation — where you can simply enter your credentials and start unifying your cross-channel marketing performance in minutes. Reporting and dashboards tell the big picture story. But what about actionable insights? With Einstein, you can select a KPI you want to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign. Einstein looks at all your data, ranking insights on what’s driving the most engagement. -
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Mediahawk
Mediahawk
Mediahawk call tracking and marketing analytics software is easy-to-use, providing you with accurate, real-time data on your marketing performance. Mediahawk helps you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter.Starting Price: £179 per month -
11
MessageGears
MessageGears
Use your modern data warehouse to power customer engagement and cross-channel marketing, opening a world of new possibilities for relevant, timely, personalized messaging that yields real results. Use all the data you have, not just what you’ve copied to your marketing cloud. Eliminate wasteful spending and send better messages across channels. MessageGears uses your data where it lives in the format it’s already in, giving you a full suite of enterprise marketing tools at a significantly lower cost of a typical marketing cloud. MessageGears Segment combines the power of an intuitive drag-and-drop segment builder with a segmentation engine that runs as fast as your data warehouse. MessageGears Message allows you to use any available data in any format to personalize messages to each of your customers at a scale that other email marketing providers can’t achieve. -
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Oracle Moat
Oracle
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness. -
13
Resulticks
Resulticks
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration. Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications. Resulticks’ omnichannel audience data management platform doesn’t just integrate all your data. It is the integrated, scalable engine that transforms, augments, and activates big data to achieve a single, real-time customer view, enable sophisticated segmentation and personalization. -
14
Agency360
Agency360
All-In-One White Label Reporting Platform for Agencies. Ads, Web leads B2B, SEO, Web Analytics, Social Media, Form Tracking, Intuitive reports including white label feature. Advertising – Give your clients a rapid overview of the results you generate for them. It has never been easier to give your clients insight into the results you generate for them online. Agency360 sets up consistent reports that are easy to read and understand. You can manage everything, including Google Ads, Facebook Ads, Instagram and LinkedIn Ads, and you connect to the required marketing channels within minutes. You can adapt the display to the metrics you wish to show your clients and then set up a report showing the channel data you deliver to the individual client. -
15
Causemo Insights
Causemo
GivingDNA was purpose built to help you discover, segment, and identify your most valuable donors and advocates. GivingDNA helps fundraisers see the stories in their data and make better fundraising decisions. In a single platform, you can transform the way you identify, segment, and most importantly engage donors, no matter where they are in their journey. We remove the guesswork, by providing blended internal and external data segments of the right donors to engage, in a clear format and automated process to make strategic fundraising simple. Our donor engagement platform is transforming the way fundraisers use internal and external data to optimize portfolios and solve problems. Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing.Starting Price: $299 per month -
16
Heatclix
Heatclix
Use these tools for comprehensive website analysis to really understand your visitors and optimize exactly where you are losing sales, customers or leads. Follow the trail of your visitors. Every visitor leaves a digital trace of their activities. Turn on thermal imaging and use a heat map to follow those activities days later. This gives you a laser-sharp analysis of your prospects and customers in every corner of your website. Dive into the depths of the human psyche and analyze which topics really interest your visitors. With the scroll map you can find out immediately how deep visitors dive into your topic and offer and what really interests them. Your visitor's path is still available months later, Heatclix saves your data for at least 3 months. Long-term studies and analyzes are also possible. Become a spy on your website for the benefit of your customers.Starting Price: $27 per month -
17
Objective Platform
Objective Partners
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. -
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CallSource
CallSource
CallSource - Own Every Lead. CallSource is the premier technology-enabled business performance system that optimizes our clients’ revenue, profit, and brand reputation. CallSource pioneered the call tracking industry and has become the leader in actionable analytics. We deliver insights to solve, strategize, and implement solutions for our clients engaging with their sales performance data. Since 1991, CallSource has recorded and analyzed over one billion phone calls, providing cost-per-lead analysis, sales conversion percentages, sales recapture solutions, and training and coaching solutions to thousands of businesses in the United States, Canada and Australia. As a business, CallSource believes in enhancing the performance and accomplishments of our clients and our people. -
19
Sentiment Search
Sentiment Search
Sentiment Search specialises in review insights for restaurants, coffee shops, pubs and cloud kitchens. We provide marketing, operations and guest experience teams with a range of sophisticated customer sentiment insights derived from review platforms, social platforms and internal feedback channels. These industry-specialised metrics can be used to benchmark every aspect of a restaurant against its competitors, pinpoint weaknesses and ultimately improve online ratings. Provide higher levels of management with an overall snapshot of your brand and identify underperforming venues. Get industry-specialized trends and track the shift in sentiment after staff changes, menu changes and refurbishments. Benchmark sentiment on a location-level and overall brand level against competitors. -
20
SAS Marketing Optimization
SAS Institute
As marketing organizations face increased pressure to do more with less, cutting through marketing noise to deliver the right message to a receptive customer can present serious challenges. While segmentation, predictive modeling and testing can improve the effectiveness of individual customer interactions, they can’t address the full scope of daily marketing realities alone. Marketers must balance competing business goals across divisions, manage multiple marketing programs against constraints (e.g., channel capacity), control budgets and adhere to customer contact policies. Internal political battles add another layer of complexity. How does a multiproduct organization with hundreds of campaigns and millions of customers decide which campaigns go to which customers? A user-friendly interface lets you easily perform what-if analyses to determine the best offers for individual customers, as well as understand how changes in business constraints will affect outcomes. -
21
Meetrics
Meetrics
When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. Meetrics is the leading European provider of ad verification. We calculate the current success rate of your digital branding campaign, and help you to increase it. Use Viewability Check to see how visible your branding campaign is. Use Audience Verification to determine if the targeted audience is relevant for your advert. Use Ad Fraud Prevention to identify and prevent suspicious, fraudulent behaviour. Use Brand Safety to check if the environments in which your ad appears in conform to your brand. Meetrics measures the visibility of display and video ads and calculates the viewability for each individual impression. All KPIs from the campaign can be viewed in the Meetrics Dashboard and as Excel reports at any time. -
22
WWS One to One
Auriga
Digital channels are increasingly growing, becoming more and more hybrid. To deliver a seamless integrated and automated bank experience, hence, omnichannel marketing strategies must be supported by the most advanced technology. One to One Omnia is the WinWebServer (WWS) module for the planning and editing of marketing and customer relations campaigns, starting from a centralized control panel with the possibility of diversifying and personalizing messages and services, not only across the self-service channel but on all active touchpoints. The various modules of One to One application allow to deploy segmentation, to manage the multimedia library, to devise multimedia campaigns including texts, graphics, images and videos, set up campaigns and publish them on predefined channels. The solution’s practical and functional approach makes it possible to oversee all the stages of a marketing campaign development in a simple and effective way. -
23
Milestone Analytics
MileStone
You cannot change what you do not measure. Milestone Analytics helps you maximize your marketing strategy and investment. Measure your digital marketing across all your marketing channels, including your website, mobile, social, and paid search. Compare locations and connect to third-party data like your brand reports. Milestone Analytics is your total digital marketing performance hub and one of the only business intelligence tools you will ever need for your business. Take the chore out of digital marketing analytics. Move beyond website analysis with Milestone Analytics, which puts all critical KPIs at your fingertips, channel distribution, social performance, digital marketing campaigns, reviews and more. All your marketing metrics rolled up and presented in beautiful intuitive charts. Single-source performance view across all marketing channels. Integrate data from your website and marketing distribution channels. -
24
Rockerbox
Rockerbox
It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable? -
25
RhythmOne
RhythmOne
RhythmOne is a market leader in multiscreen digital advertising solutions. Led by advanced TV and powered by one of the most efficient and effective programmatic platforms, we provide innovative solutions for brands to connect with consumers — helping to drive outcomes for advertisers and publishers across all screens. RhythmOne once again tops Pixalate's Global Seller Trust Index. Discover how we deliver brand-safe environments for our clients and partners. As Connected TV continues its evolution to Advanced TV, YuMe by RhythmOne provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital video campaigns to connected audiences. RhythmInfluence by RhythmOne connects marketers with passionate influencers that authentically weave branded stories into content and social platforms that consumers trust — delivering powerful results. -
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ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
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comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
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Mana Scheduler
Mana Scheduler
Email upon set up and confirmation text notifications, unlimited appointment set up, digital release waiver and storage, integrated move ahead and wait lists, customized calendar and feature settings.Starting Price: $10 per user per month -
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Nielsen Marketing Optimization
Nielsen
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands. -
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IQBlade
IQBlade
IQBlade gives vendors, distributors and resellers in the tech channel unparalleled intelligence about their prospects, partners, competitors, and customers. We analyze more data sources than anyone else and give tailored insights that no one else can. Since our formation in 2016, we have concentrated on providing intelligence and insight to leading tech companies. After becoming part of Tech Data we have extended our services to include modern marketing solutions and additional geographical coverage. As a next-generation digital agency, we deliver results for your business using data-driven marketing, integrated platforms, channel expertise, and the latest communication strategies. Our SaaS-based platform is used by sales and marketing experts in the tech sector to instantly analyze millions of data points to identify the best targets, access deep insights, and decide how to adapt and personalize their engagement to maximize success.
