Best Marketing Analytics Software - Page 5
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Compare the Top Marketing Analytics Software as of December 2025 - Page 5
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1
Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
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UncommonGood
UncommonGood
Say goodbye to multiple software platforms. UncommonGood brings all the tools a nonprofit needs together in one place so organizations can manage their fundraising, marketing, and operations with ease. UncommonGood believes that nonprofits should have access to the same quality tools as for-profit companies without breaking the bank. And those tools should be customized to a nonprofit’s needs. That means one centralized platform, one login, and one low, monthly price for all your nonprofit software needs. Make online giving easy for donors while raising critical funds for your mission. No more uploading all of your new donors and volunteers to an excel spreadsheet by hand every month! Utilize a mix of automatic and manual functions to quickly record and sort information about your contacts.Starting Price: $24.99 per month -
3
TrueProfit
TrueProfit
TrueProfit provides powerful calculations and automated real-time profit analysis for all Shopify merchants. Know exactly how much you earn to make data-driven decisions for your businesses. Track your Shopify financial metrics at any time. Whether you have one or multiple Shopify stores, this app allows you to see your true profit and costs in real time. Simply set up your cost structures in TrueProfit web app; we will ensure all your data are synced to this mobile app instantly. Free yourself from concerns. Have your problems solved quickly and thoroughly by our dedicated CS team. See an overview of your business’s performance in a centralized dashboard.Starting Price: $19.95 per month -
4
Uplifter
Uplifter
Campaign tracking made simple. Create UTMs, CIDs, short links and QR codes you can trust with Uplifter. Then get alerts, reports and insights at a glance. Spend more time learning from campaigns, and less time setting them up. One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage. Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy. Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count.Starting Price: £200/month -
5
Tagmate
Tagmate
Tagmate is a GTM automation tool built to set up 100% accurate analytics tags and marketing pixels at the speed of light. Ditch the tech team and set up web tags on your own. Just pick a tracking template and push it to GTM! Secure 100% data accuracy with error-free tag implementation. Plus, keep an eye on the data with 24/7 tag monitoring. Click, pick, and push from 40+ templates like add-to-cart, form tracking, scroll-tracking, and others. Starts at as low as $49/month. No need to invest in agencies and developers for your tracking needs. We don’t store your data. Tagmate is GDPR and CCPA-compliant. Your safe and secure tag management tool. Bring in your team members and get more work done in less time. Keep your entire team in the loop with real-time updates. Set-up UA and GA4 events quickly, irrespective of your platform or website framework. Be it Shopify, WordPress, JavaScript and whatnot.Starting Price: $49 per month -
6
Weberlo
Weberlo
Weberlo.com specializes in advanced, real-time marketing and PPC (Pay-Per-Click) attribution tools. It features cookieless tracking, ensuring accuracy and compliance with modern privacy standards. The platform helps businesses maximize their Return On Ad Spend (ROAS) through precise ad tracking insights. It offers a deep understanding of organic attribution, helping to identify profitable traffic sources. Users can explore the entire customer journey, from initial interest to post-purchase behavior. The service integrates seamlessly with various platforms, simplifying analytics and setup processes. Weberlo also focuses on optimizing ad budgets in real-time and targeting audiences precisely. Additionally, it supports tracking of lifetime customer value and integrates deeply with payment platforms to ensure accurate financial reporting. Lastly, the platform enhances ad performance by sending quality data back to ad platforms for better optimization and cost reduction.Starting Price: $99 per month -
7
Sparrow
Sparrow
Creating client marketing reports for your stakeholders can be a real-time-suck. We created a tool to fix that. With Sparrow, we take care of all that data entry for you. Just connect your marketing accounts to our platform, select a presentation template, and we'll handle the rest. Want to see your data in a notion doc or even your own website? We can help with that too. Design a template in Google Slides or Google Sheets (or choose from one of our pre-built ones) and leverage Sparrow to automatically insert metrics, charts, screenshots, and more. Create custom charts and embed them in your favorite online tools such as Notion, Confluence, or even your own website. Track social, ad, and email campaign performance on dedicated analytics dashboards. Create and share dedicated workspaces for each of your clients. Sparrow is the easiest way to consolidate your marketing and sales data. Access your data directly in Sparrow's dashboards or sync your metrics directly to Google Sheets.Starting Price: $19 per month -
8
Maralytics
Maralytics
Create profitable marketing campaigns that don’t rely on guesswork. Maralytics is a complete, automated marketing solution that gets data straight from your POS, giving you real-time, reliable figures; or you can upload your own results. Either way, you have the ability to spend your marketing dollars more effectively across top-performing channels, boost your results, and invest in high-performing future campaigns. Access results from traditional or digital campaigns and get insights that tell you the entire ROI story for any type of marketing activity. We’ve partnered with the top POS systems such as Kounta by Lightspeed, Vend, Square and Xero, to provide you with smooth, worry-free integration. And we’re still growing our partners. Generate customized, tailor-made reports with just one click. By using multiple formats, you can gain many insights that are right for your business.Starting Price: $55 per month -
9
Datahive360
Datahive360
Datahive360 – the unified data management platform built for data-driven marketers, digital analysts, CMOs, and marketing teams. We believe in the power of data-inspired marketing, where organizations have seamless access to explore, share, and unlock the value of data. To realize this vision, we are pioneering the world of marketing middleware with Datahive360, a platform for marketers that completely automates data extraction, unification, and consolidation into a single, centralized location of choice. Our purpose is to drive marketing performance by enabling marketers to leverage the value of data. Therefore, Datahive360 is designed as a low-code data management platform that offers unified, business-ready data from any data source without requiring technical expertise. Datahive360 automatically merges and harmonizes advertising, analytics, CRM, and any other type of 3rd party data for reporting, automation, and data warehousing purposes.Starting Price: $399 per month -
10
Terragon
Terragon Group
Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”. Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers). Data-powered marketing SaaS platform, accelerating growth for businesses in Africa. The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.Starting Price: $40 /month -
11
ThoughtMetric
ThoughtMetric
Ecommerce marketers use ThoughtMetric to track marketing performance and make data-driven decisions to scale revenue. ThoughtMetric integrates with the largest ecommerce and marketing platforms so you can easily connect data, track ads, and analyze performance. We help ecommerce companies understand the performance of their marketing and how to make data-driven decisions to improve it. We do this by combining siloed marketing data, complex customer journey data, and revenue attribution data to create a holistic and actionable picture of marketing performance. Find out where your customers are really coming from with ThoughtMetric's data-driven attribution modeling algorithms. Optimize your ads by scaling the campaigns that drive the most valuable customers to your store in terms of customer lifetime value. ThoughtMetric's advanced tracking will match sales back to the exact ad they came from.Starting Price: $99 per month -
12
Exatom
Exatom
Understand why visitors leave your forms or check out and fix them. Successful optimization requires form experience analytics to get the most critical part of the customer journey right. Get your insights, optimize your forms, and grow your business. The forms on your website make or break your previous online investments. It's crucial that your webforms perform in an optimal way. Exatom helps you by providing three solutions in a single platform. Form analytics & field metrics; detailed insights you can't get with Google Analytics. Data-driven tooltips to give your visitor a gentle nudge. Notifications when your form experiences an issue. At Exatom we value your client's privacy. That's the reason that we made our platform cookieless. And don't collect any personal data. Our platform is used by SMBs as well as enterprise clients. Active in ecommerce, automotive, B2B, financial services, gambling, etc.Starting Price: €150 per month -
13
Superads
Superads
Get your creative and marketing teams on the same page, finally. Superads is designed to unify creative and marketing teams by providing comprehensive insights into advertising campaigns. It enables users to build visual reports and dashboards that track the performance of ads across platforms such as Meta, TikTok, and LinkedIn, focusing on metrics that are crucial to their brand. The platform facilitates seamless sharing of reports and dashboards, ensuring that both creative and performance teams have quick access to necessary data. By leveraging AI, Superads simplifies the setup and enhancement of creative reporting through features like AI-powered insights and tagging. Users can access core features for free indefinitely, with an option for a 30-day free trial of paid plans that offer additional capabilities such as unlimited reports, multi-account analysis, and priority onboarding support. Superads aims to eliminate the reliance on spreadsheets.Starting Price: $49 per month -
14
SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month -
15
Zyler AI
Zyler AI
ZylerAI is a AI agent for marketing data. It connects seamlessly to different marketing channel and allows the user to get business level insights in one click. Just choose your business question for your marketing channel and AI does the rest. Zyler is already helping more than 500+ founders, website owners and really anybody who has a digital business. It does not requires any technical or domain expertise to get actionable insights and help you increase your business ROI. Here are the features and benefits of our AI & mobile first platform. ● Zyler connects to all your Google Analytics ,Google Ads, Google search console , and youtube analytics in one click ● AI summarizes your analysis and look beyond the numbers to provide qualitative and quantitative insights ● Get actionable insights completely AI driven with single click ● Our intuitive drag and drop UI makes anyone experts on google analytics ● Now you can easily drill down on any dimensions to get deeper insightStarting Price: $50/month/user -
16
TrueNorth
Venture Harbour Ltd.
No matter what your goal, TrueNorth visualizes the growth strategy to get you there, breaking it down into achievable monthly milestones. Improve your projection’s accuracy and track your actual progress against your projection by connecting your data. Unlike most marketing projections, TrueNorth keeps your projected metrics front-and-center where it matters most; Where you plan what to do next. Coming up with ideas is easy. What sets successful teams apart is focusing on the right ideas first. TrueNorth makes this a streamlined process. Map out your ideas and get the data insights you need to demonstrate marketing impact. Make better strategic decisions to achieve your growth goal. Finding your highest-impact ideas begins by asking quality questions. TrueNorth makes this easy with Ideation Sessions – rapid, async brainstorms. Marketing experiments should win on merit, uninfluenced by who or where they came from.Starting Price: $99 per month -
17
Roasberry
Roasberry
Roasberry is a comprehensive marketing intelligence platform designed to simplify data analysis for ecommerce marketers. It integrates seamlessly with platforms like Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, providing a centralized hub for managing and optimizing ad campaigns. Key features include ad analytics for tracking and improving ROI, pixel tracking for accurate cross-platform conversion attribution, and customer journey mapping to enhance engagement. The platform also offers visitor segmentation for personalized campaigns and 'Ask Berry,' an AI-driven tool delivering instant, data-driven marketing insights. Roasberry's intuitive interface and advanced attribution models enable brands to evaluate their best-performing sales funnels, making data-driven decisions more accessible. Additionally, it provides growth-oriented integration solutions and technologies, empowering businesses with flexible integration options.Starting Price: $149 per month -
18
Admetrics
Admetrics
Admetrics is a comprehensive marketing analytics platform designed to empower ecommerce teams with scientifically based data for efficient budget allocation and accelerated decision-making. It offers a suite of tools including Business Intelligence, Attribution, Marketing Mix Modeling, Data Activation, and Experimentation. With fully customizable dashboards, Admetrics unifies data from all sources, enhancing data quality and reducing the need to switch between different tools or spreadsheets. The platform's PRISMA model provides actionable insights into the real impact of marketing channels, including TV, offline channels, and marketplaces, bypassing the limitations of traditional tracking and attribution models. Admetrics captures all customer touchpoints in full compliance with data protection laws, offering deep insights into customer journeys and conversion paths.Starting Price: $399 per month -
19
UTMGuard
UTMGuard
UTMGuard is a tool that connects with your Google Analytics 4 account and scans your tracking setup to quickly detect broken, malformed, or inconsistent UTM parameters that are corrupting your campaign attribution. In about 60 seconds, UTMGuard runs dozens of rule-based checks on parameters, flagging issues such as organic traffic incorrectly tagged with UTM parameters (which compromises SEO vs. paid traffic differentiation), invalid source-medium combinations, inconsistent naming conventions (case sensitivity, naming disparities), missing parameters, or internal links carrying UTM tags that distort analytics data. UTMGuard generates clear audit reports showing exactly which links or sessions are impacted, and provides guidance on how to correct or standardize tagging practices. By catching these errors early and enforcing consistent parameter rules, the tool helps preserve data integrity, ensuring your marketing spend attribution remains accurate and decisions based on GA4 reports.Starting Price: $15 per month -
20
DataFast
DataFast
DataFast is a revenue-first web analytics platform focused on connecting traffic to actual sales rather than vanity metrics. After adding a tiny tracking script to a website, with a simple setup that works in minutes, DataFast links your payment processor (e.g., Stripe, LemonSqueezy, or Polar) and attributes revenue directly to traffic sources. Its dashboard surfaces actionable metrics like “Revenue per Visitor,” shows full customer journeys from first click to conversion, allows custom goals (signups, purchases, lead magnets), and enables funnel and journey analysis. For real-time insight, DataFast offers “live visitor intelligence,” letting you see visitors browsing in real time and even triggering actions via its API. It supports cross-domain and subdomain tracking, custom event logging, and integrates easily with many platforms, from code-based frameworks to no-code sites.Starting Price: $9 per month -
21
Adverity
Adverity GmbH
Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it. Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York, and currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu. -
22
LeadBoxer
LeadBoxer
LeadBoxer is a sophisticated lead generation and sales intelligence platform for small and large business-to-business (B2B) companies. As the most advanced online visitor identification and behavior tracking solution, LeadBoxer enables sales and marketing teams to identify and track online leads and customers, turn anonymous web traffic into actionable insights, and generate qualified leads in order improve business efficiency and grow their revenue stream. This software as a service (SaaS) solution provides lead and customer identification, filters and segments, dynamic lead scoring, notifications and alerts, and more.Starting Price: $99 /month -
23
DemandJump
DemandJump
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.Starting Price: $99 per month -
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Attribution
Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.Starting Price: $1000/month -
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Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
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Turtl
Turtl
Turtl is the first and only Revenue Content™ Platform. Drive pipeline and get the most out of your marketing teams, turning content into dollars. Turtl is cloud-based software which creates, personalizes, manages and tracks Turtl Docs. Our software provides users with the opportunity to easily build on-brand, media-rich, and interactive content pieces. Turtl also allows users to clearly see which parts of their Turtl Doc are performing the best with its built-in analytics feature. With this data, users can then go on to produce content that they know readers will engage with. The results speak for themselves: - Kantar achieved an incredible 550% increase in revenue - Peoplesafe got to a staggering 85% win rate on bids and proposals - Redstor had a 567% increase in MQLs -
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Trackier
CloudStuff Technology Pvt Ltd
The Trackier Performance Marketing Platform (formerly vNative) enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.Starting Price: $299.00/month -
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WebFX
WebFX
WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. View information instantly about how your leads arrive on your website, what pages they visit, what campaigns are driving phone calls and other vital information. With this tool, you'll be able to seamlessly manage leads and phone calls from the web. You'll receive reports of new leads, in addition to real-time reporting of their activity on your website, their contact information, and what they're looking for.Starting Price: $400 per month -
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Mediatoolkit
Mediatoolkit
Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.Starting Price: $399/month -
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Brew
Brew
Finally, measure ALL your marketing activities (even the soft ones), identify gaps and opportunities in the market, and show how marketing is driving commercial success. Brew is a platform that gives you unprecedented visibility into your company’s marketing, from the marketing strategy to individual activities. With Brew, you will go well beyond share-of-voice to see the impact your company is having across audiences, marketing activities, topics, channels and within your competitive landscape. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. Get visibility on what is happening in your market - what topics are being discussed, which activities are most impactful, where there are gaps - so that you can identify opportunities and take leadership.
