Best Marketing Analytics Software - Page 6
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Compare the Top Marketing Analytics Software as of January 2026 - Page 6
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Calldrip
Calldrip
What is Calldrip and why should my sales organization use it? For more than 10 years Calldrip has been dedicated to helping businesses respond immediately to new inquiries. We've leveraged this experience to develop our suite of sales automation tools and have now deployed this technology to thousands of customers worldwide. By triggering a phone call between your sales team and your prospect while they're still on your website, were able to increase conversations by as much as 900%. The privately held, fast-growing company is based in Salt Lake City, UT. In todays Google Micro Moments world, business must engage with the prospect FAST. Calldrip ensures instant engagement and spotlights potential problems in the sales processes.Starting Price: $99.00/month/user -
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Whatagraph
Whatagraph
Create and automate visual marketing reports in minutes. Social Media, PPC, SEO, E-mail and other channel marketing analytics in one place to simplify your reporting and campaign assessment. Forget all manual work and human mistakes! Whatagraph’s reports are easy to use and even enjoyable, now you can be calm that even your junior teammates will be capable of understanding and creating multi-source reports fast. Amount of digital marketing data you gather is increasing rapidly. Stay up to date with latest performance in an engaging way. Whatagraph presents data in a way that your clients and teams can easily understand marketing performance and act on it when and where it counts. Set up daily, weekly or monthly automated reports to reach your client's email at the time you select. Customize reports with your own logo, custom color schemes and send them from your own domain. Report the data for several campaigns within different date ranges and sources.Starting Price: $99 per month -
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Mopinion
Mopinion
All-in-One User Feedback Software for Digital Channels. Mopinion helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email). Mopinion enables its users to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to PM tools such as Trello or Asana. +Customisable feedback forms +Real-time statistics +API integrations +Various CX metrics +Text analytics +Advanced reporting capabilities Pricing for Mopinion starts at $35 (USD)/month.Starting Price: $229/month -
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IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.
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XMPie
XMPie
The leading technology for engaging your audiences with personalized, relevant communications across Print and Digital media touchpoints. Boost collaboration, visualization and time-to-market for your 1:1 multichannel marketing campaigns. New! The Circle GUI now powers XMPie's Cross Media dashboard giving a clear and unified view for managing touch points and deploying and monitoring the entire multichannel campaign. Circle features an intuitive user interface that enables interactive diagramming and visualization of all phases of a multichannel marketing campaign-from conceptualization to campaign creation, through to execution and results monitoring. Service providers, agencies and clients can together sketch, view, plan, build, and automate 1:1 multichannel communications campaigns at every stage of development. -
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CayenneApps SWOT Analysis
CayenneApps
Create the most comprehensive analysis of strengths, weaknesses, opportunities and threats. Build up your strategy, and turn the most promising ideas into workable plans. CayenneApps SWOT is used by our customers to validate their product ideas, assess their current business conditions, find new career opportunities and more. Get aid from SWOT SUMMARY and discover which features are more important than others. With the provided report you will instantly know how your Strengths influence your Opportunities, and where your weak spots are. With PROJECT SHARING you can share your analyses with anyone. Just invite a new person via email and start collaborating immediately. When you need to share your work with a broader audience, export your SWOT using PDF EXPORT. The final document will contain both your inputs and generated summary report.Starting Price: $7.99 per swot -
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Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
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Onclusive
Onclusive
Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining reach and frequency with credibility. Onclusive answers the key questions. What is the story? Where should you tell it and with whom? What is the impact? And, are you moving in the right direction? -
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MassTer
MASS Analytics
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape. -
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Amazon QuickSight
Amazon
Amazon QuickSight allows everyone in your organization to understand your data by asking questions in natural language, exploring through interactive dashboards, or automatically looking for patterns and outliers powered by machine learning. QuickSight powers millions of dashboard views weekly for customers such as the NFL, Expedia, Volvo, Thomson Reuters, Best Western and Comcast, allowing their end-users to make better data-driven decisions. Ask conversational questions of your data and use Q’s ML-powered engine to receive relevant visualizations without the time-consuming data preparation from authors and admins. Discover hidden insights from your data, perform accurate forecasting and what-if analysis, or add easy-to-understand natural language narratives to dashboards by leveraging AWS' expertise in machine learning. Easily embed interactive visualizations and dashboards, sophisticated dashboard authoring, or natural language query capabilities in your applications. -
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MarketWide
Decision Software
MarketWide is DSI’s innovative database marketing tool that can be used by companies and marketing agencies alike. If you have an existing customer or lead database and want to reach your customers with direct communications, MarketWide will help you plan and execute complex direct marketing campaigns. And thanks to our low overheads, we are able to make this sophisticated and powerful software more affordable than what our competitors charge for inferior services. Check out the newest changes coming in MarketWide 5.3. We designed MarketWide to simplify and automate the tasks involved in planning and execution of direct marketing campaigns. Create and save your criteria and segments into a library for future use. Create and run direct marketing campaigns including email, direct mail and telemarketing. Conduct extensive data mining and gather business intelligence to adjust your strategies. -
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Conjura
Conjura
The Conjura platform brings together the best of software engineering, analytics and data science to help businesses connect and use their data effectively. We help consumer businesses of all shapes and sizes to connect and use their data in a way that drives performance. Once you’re up and running, our customer success team teaches you how to read the story that your business is telling. We make integrating sophisticated analytics and data science both painless and liberating. By connecting and transforming siloed data, we create the infrastructure that allows businesses to tap into the true potential of their data. The Conjura Platform consists of a modular set of deliverables. Whether looking for robust data infrastructure and data warehousing or a full suite of automated reporting, data science and marketing automation. Conjura implements and maintains a data solution that can evolve as your business grows.Starting Price: $299/month -
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Epic Insights
Epic Insights
We predict user decisions and optimize the user journey of your website until the purchase is completed. Along the entire user journey, we calculate the affinity to reach the target for each user session. This opens up the following advantages: Visibility of your users’ decision-making process on your website. Evaluation of your content with regard to its conversion impact. Real-time calculation of the probability that a user will reach the next destination in the funnel. Let’s get started! We discover the hidden stories in our customers’ data with our potential analysis in order to generate business impact. Identifying data potential is the foundation for any AI project. Combined with a wide range of AI tools, this process results in a clean maintainable and easy-to-use software solution. We offer many years of experience in dealing with data and AI models in various fields: -
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RetailFlux
RetailFlux
RetailFlux people counting software offers both the lowest cost solution and the most sophisticated analytic technology in the market. RetailFlux people counting solutions are based on our property Artificial Intelligence (AI) technology, called FluxVision. Our FluxVision based counting solution provides best-in-class data quality with the lowest implementation cost possible thanks to its AI core. That is, regular CCTV cameras are transformed into the World’s most accurate and versatile counter devices with the help of our unique AI software platform. The exclusive features brought by RetailFlux people counters include staff exclusion, occupancy and shopping time metrics. Shopper footfall and conversion reports have become the most important metric in 21th century brick-and-mortar retail management tasks. Visitor counting numbers combined with sales figures reflect the most basic and beneficial KPI, namely conversion rate, in order to evaluate the performance of stores. -
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QUINI DATA
Quini
Quini provides leaders in the wine and restaurant industries real-time wine tasting sensory and attitude data, analytics, and software solutions that improve decision making and maximize sales. We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We also have immediate access to detailed consumer opinions from our vast network of followers. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets. Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment. -
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Snowplow Analytics
Snowplow Analytics
Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies. -
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Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
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Jebbit
Jebbit
Experiences consumers love. The data you need. Create beautiful engagements that launch anywhere. No code required. Our experiences are designed to convert traffic on any device, driving more purchases while capturing declared data. Customers actively give you declared data. Capture intentions, preferences, motivations, and interests from your entire customer base. Power meaningful 1-to-1 marketing that delivers a personalized experience. Ask customers to actively give you declared data. Know exactly what their motivations, intentions, interests, and preferences are. Show them only content, products, and offers directly relevant to them... because they’ve told you so. View analytics and reporting that will help you understand how your customers and audience interact with your quizzes and experiences, as well as where to optimize for more engagement, lead capture, and better overall performance. -
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Converly
Converly
Converly is a multi-channel tracking solution for marketers looking for an all in one marketing platform. Manage and track affiliates, recruit and deliver qualified customers, and get real-time precise data statistics.Starting Price: $99.00 per month -
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Amazon Pinpoint
Amazon
Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service. You can connect with customers over channels like email, SMS, push, or voice. Amazon Pinpoint is easy to set up, easy to use, and is flexible for all marketing communication scenarios. Segment your campaign audience for the right customer and personalize your messages with the right content. Delivery and campaign metrics in Amazon Pinpoint measure the success of your communications. Amazon Pinpoint can grow with you and scales globally to billions of messages per day across channels. Start easily with just a few clicks in Amazon Pinpoint. Whether you are a marketer or a developer, Amazon Pinpoint is flexible for marketing, bulk, or transactional communications use cases. Marketers can design, orchestrate, and run campaigns visually through the console. Developers can leverage the Amazon Pinpoint APIs for message sending, scheduling campaigns or tracking web and mobile activities. -
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Calypsus
Calypsus
Supercharge your digital marketing reporting. Spending too much time aggregating data from different advertising sources? We fixed that. Built by marketers that wanted something better than the existing solutions. No more need to update complex queries in spreadsheets. Your reports are always up-to-date thanks to our realtime syncing. Aggregate your data in Calypsus & easily export to your favorite tools. Real digital marketing experts helping you with all your questions. Connect your favorite online advertising platforms such as Facebook, Instagram, Youtube, Google Ads, Google Analytics & Linkedin with just 1 click. Link platform-specific advertising metrics (such as cost data) with any Google Analytics metric and finally get that closed-loop reporting you’ve always wanted. Group your data across channels by any dimension you want: per country, customer segment, marketing campaign or profit margin. We’ll visualize the data in comprehensive reports & charts.Starting Price: $50 per month -
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Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month -
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ORM Technologies
ORM Technologies
ORM delivers an easy to use cloud-based solution that leverages ORM's deep expertise in Optimization and Statistical Analytics. ORM's has available cloud-based solutions focused on enhancing the Sales and Marketing functions in a company. Solutions include Optimized Sales Management and Optimized Marketing Management, both solutions include predictive analytics and optimization as well as an enhanced set of report and data analytical capability. The common theme across all solution areas is a minimum cost savings of 5% - 15% or greater and significantly enhanced reporting and data management. We’re the only sales & marketing performance analytics platform that prescribes clear and direct action plans to give you the insights you need to increase revenue.ORM Technologies believes that data should make decision making easier. It’s like having a personalized data scientist on your team. -
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Click.org
Click.org
Click tracking made easy. Track & optimize all of your online marketing. Our cutting edge click tracking software is the 'secret weapon' used by many of the world's top online marketers, email marketers, affiliates, solo ad sellers, media buyers, bloggers, small business owners and online entrepreneurs who want to increase their profits. Track your click and conversions in real time, as they happen. Easily split test landing pages or offers and track conversions. Track your email opens & clicks through your entire sales funnel. Target and re-target traffic to increase sales and leads. Solo ad or email sellers, rotate your clicks however you want. Over 50 features designed to help grow your business. Click.org was designed by marketers for marketers. It's simple to use and gives you everything you need to track, target and optimize all of your online marketing in one place. The confusion of checking stats is gone.Starting Price: $7 per month -
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Conduze
Conduze
Conduze pop-up builder gives companies a unique opportunity to design intelligent pop-ups that urges to interaction and aims to convert visitors into customers. When pop-ups are adapted to users’ online behaviour they can be combined with services, offers or a request to contact that are modified in correlation with users needs. For most companies it is crucial that we can implement their data as a KPI on the most valuable inbound calls. This makes Call Tracking an effective solution to identify which channels that perform and which ones that don’t. By investing in campaigns with a positive marketing ROI, companies can easily create profitable results within no time. Call Tracking and popups are an efficient source to optimization of marketing for all businesses. Start tracking leads today, and engage and attract potential customers straight away.Starting Price: €70 per month -
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Acquigo
Xerago
Acquigo is an Algorithmic Marketing Cloud which enables its customers to run marketing campaigns. It is a tool that has in-built end to end campaign management functionalities from planning campaigns to executing and tracking responses to it, on channels such as email, SMS, push notification and the like. About Acquigo: ACQUIGO's built-in algorithms automate the campaign management activities from defining the target audience to planning, designing, scheduling, execution, tracking and optimization. It comes pre-loaded with marketing campaigns, automated micro segments, and a relationship dashboard. Acquigo is a product offering of Xerago, an integrated marketing services entity that has been working with marketing automation platforms for about 15 years. Xerago brought marketing automation to India in 2005. -
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Report Hopper
Report Hopper
Report Hopper helps you create custom reports for your client unlike other report software wheather client is a small business, E-Commerce or enterprise, you can create customized reports that will knock their socks off. Creating your Report Hopper account couldn't be easier. Link Google analytics, Facebook, or other accounts with a single click and you're done. Your data is automatically loaded into your reports. You can automate weekly and monthly reports by scheduling them to be generated and emailed directly to you or your clients. Receive customized reports that rock! You bet! Of course there are some limitations (we do have some families we want to feed over here), but it's absolutely free. -
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Nudge
Nudge
The easiest way to improve your content. Nudge brings together everything that's needed to measure content - wherever it is. Nudge's products power marketing & product teams globally, for media companies and brands. From startup to enterprise The full suite of tools provides access to startups, mid-size and enterprise. Developer tools include APIs. Enabling them to measure content, get insight and attribute to business outcomes. Whether its branded content, content marketing or digital content - they have a solution. Explore Analytics, Attribute, Docs & Enterprise.Starting Price: $75/month/user -
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Lucrative
Lucrative
It is an autonomous AI that utilizes your existing advertising data, real-time auction bidding, and customer interaction to provide holistic feedback that enables you to optimize your performance. All your data is fed into our AI engine to reveal any complex issues. AI autonomously analyzes, manages, and optimizes your campaign. Actionable insights are then displayed onto striking visual dashboards. Our Artificial Intelligence technology is streamlining search engine marketing for a number of businesses in several verticals. It converges all your complex data from scattered sources, analyzes it, and displays it on a user-friendly dashboard so you may view the deduced insights. This empowers you to optimize your campaigns and drastically increase profits. -
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Sensai Metrics
Sensai Metrics
We want to help you meet your targets. That’s why we show you all your data in one place and analyze it with Machine Learning algorithms, so you can see the relations between platforms, get actionable insights, and start saving time and money while making your business grow. Optimize your budget allocation with a model that takes into account not only campaign performance but also your customers’ journeys towards conversion. Get rid of any uncertainties concerning your business. Cross any couple of metrics you want and know the answer to your questions in a matter of seconds. Optimize your budget allocation with a model that takes into account not only campaign performance, but also your customers’ journeys towards conversion, and your store’s seasonalities. You’ll also see the expected revenue, and the conditions that need to be met to achieve it, the budget distribution, the number of sessions per source you would need to bring, and the size your marketing audiences would have to be.Starting Price: $79 per month
