Compare Business Software for Optimizely One: December 2025 Reviews & Comparison

New Relic

There are an estimated 25 million engineers in the world across dozens of distinct functions. As every company becomes a software company, engineers are using New Relic to gather real-time insights and trending data about the performance of their software so they can be more resilient and deliver exceptional customer experiences. Only New Relic provides an all-in-one platform that is built and sold as a unified experience. With New Relic, customers get access to a secure telemetry cloud for all metrics, events, logs, and traces; powerful full-stack analysis tools; and simple, transparent usage-based pricing with only 2 key metrics. New Relic has also curated one of the industry’s largest ecosystems of open source integrations, making it easy for every engineer to get started with observability and use New Relic alongside their other favorite applications.

2,703 Ratings

Starting Price: Free

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Rippling

Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today.

18,630 Ratings

Starting Price: $8 PEPM

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Shift

Shift Technologies Inc.

Shift is the first fully customizable browser that empowers you to make the most of your life online. Shift allows you to drag and drop apps, bars, and controls, to create a central hub that adapts to however you work. Sign into 1,500+ web apps, swap instantly between Spaces for work, side hustles or personal browsing, and stay logged into multiple accounts at once. In addition, Shift is proudly pioneering carbon-neutral browsing as part of its promise to reimagine what browsers can do—not only for users, but for the planet. Founded in 2016 in Victoria, British Columbia, Shift is a Certified B Corp within the Redbrick portfolio. Key capabilities & features - Build your browser: Create a custom layout for how you use the internet. - Create Spaces: Create separation between work, side hustles, and passion projects. - Integrate Apps: Add web apps to Shift to customize its capability. - Templates: Choose from 6 different layouts to build on.

1,371 Ratings

Starting Price: Free

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Kubit

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

33 Ratings

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CallTrackingMetrics

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams. Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats. Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.

908 Ratings

Starting Price: $79 per month

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Papirfly

Papirfly is a SaaS leader in Digital Asset Management (DAM) and on-brand, template-based content creation. Our suite of solutions empowers global brands to organize, showcase, create, and integrate digital assets across every channel—from video and social to print. Serving over 1 million users across more than 1,500 of the world’s most recognized brands, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly helps organizations achieve brand consistency and creative efficiency at scale. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group has expanded to include Papirfly, Keepeek, Brandpad, and Adgistics—uniting decades of innovation under one vision: enabling every team to bring their brand to life, everywhere.

154 Ratings

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Sitejet

WebPros

All-in-One Web Design Platform. Easily collaborate with your team and customers to build, manage, and launch websites. Skyrocket your revenue and profit by designing, shipping, and maintaining better sites in less time. Experience an industry-leading CMS built by web designers for teams driven by efficiency and excellence. Streamline client feedback, team assignments, and project files all inside the same blazing-fast tool.

151 Ratings

Starting Price: $15 per month

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Zoey

Zoey helps B2B and wholesale businesses take orders online anytime, anywhere, with any device. Leverage a mobile app to capture orders, create sales quotes and look up product/pricing information on the go. Offer a self-service portal for your buyers to place orders on the web. Our seller feature set includes quote generation, customer groups, access restrictions, quick order capabilities, multi-theme support, mobile app and more. Our self-service buyer tools include reordering, order status and account maintenance. Zoey consists of three components: Zoey Web offers a self-service ordering option for your buyers, either as a public website or an internal order portal. Zoey App allows salespeople to sell remotely or in person. And Zoey Admin provides a web-based back-end to create and manage products, orders, customers and more.

3 Ratings

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Rambox

Rambox is a digital workspace organizer that boosts productivity for professionals who use web apps frequently. It centralizes all your apps, making it easy to organize and access frequently used applications in one place. With over 700 pre-configured apps, including Gmail, WhatsApp, Facebook, iCloud, and more, you can instantly add them to your workspace. And if your app isn't listed, no problem - you can add any custom app in a few easy steps. Rambox synchronizes app configurations and can disable notifications across all devices in the user dashboard, automatically hibernating inactive apps to free up memory. Plus, users can apply CSS styling and JS code to improve each app's design and performance. Other features include: dark mode, do not disturb mode, spell checking, ad blocking, password management, notification management, and keyboard shortcuts.

3 Ratings

Starting Price: $7 per user per month

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Google Analytics

Google

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

60 Ratings

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WordPress

WordPress powers 35% of the internet. WordPress.com is the best way to experience it. Start building your website today. What can you do on WordPress.com? WordPress.com gives you everything you need to create anything you want. It’s flexible, secure, and powerful, just like you want your business to be. Promote your products, use advanced statistics and SEO tools, and connect with built-in audiences on social media to grow your business. Process payments, configure taxes and shipping, build a marketing plan—you make the widgets, we’ll make the website. Everyone has a point of view. Make your mark online with the world’s greatest blogging tool, and join a community millions strong that’s waiting to hear what you have to say. Thousands of themes means there’s a layout that’s just right for you, while storage and design options ensure you can upload anything you need to and give your work the stage it deserves.

38 Ratings

Starting Price: $4 per month

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Drift

In a world where instant and on-demand is the norm, your customers' expectations have never been higher — and companies that deliver fast, easy, and personalized buying experiences are the ones that will win. That's where Drift can help. The Drift platform combines chat, email, video, and automation to remove the friction from business buying. With Drift, you can start conversations with future customers now, on their terms. There are over 50,000 businesses that use Drift today to generate more revenue, shrink sales cycles, and make buying easy. Conversational Marketing connects you to visitors in real-time conversations, so you can surface the right content, answer questions, or qualify and convert buyers into a sales meeting.

33 Ratings

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Qualaroo

ProProfs

Customer & User Feedback Software. Survey visitors on your website or app with Qualaroo Nudges™. Qualaroo makes it easy to survey specific users in context while they are looking at your product, service & brand. Get actionable user insights based on where visitors are on your site, who they are, how much they pay, visit history and more. Select from professionally designed questions and templates or create your own. Customize Nudges with your company colors and branding for a native feel. Qualaroo responses are 10x more valuable than email surveys because they catch your visitor in real-time, with context. When you ask questions right on your site or app, the responses are of higher value. You can determine exactly when and who the survey targets. Target your customers based on specific actions, behavioral patterns, events, locations, browser cookies, or data streamed from your applications.

9 Ratings

Starting Price: $64/Month 20% off

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Median.co

Median.co (formerly GoNative) is the industry-leading solution for building iOS and Android hybrid webview apps. The Median platform converts any website to a native mobile app quickly and cost-effectively. App Studio: Develop full-feature native mobile apps completely in your browser. Customize branding, native UI, and plugins all in one central place. Extensive Plugin Library: Build a full-feature native app with features like push notifications, biometric authentication, QR/Barcode scanning, and more. Median JavaScript Bridge: Easily add powerful native features without having to write *any* native code. Seamless App Updates: Web content changes are available instantly to your app users, so no need to publish an update for them to download. Ready to instantly convert your website into an app? Enter your URL at median.co, and see your app come to life in seconds.

9 Ratings

Starting Price: Free

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Mixpanel

At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.

8 Ratings

Starting Price: $89 per month

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Hotjar

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

6 Ratings

Starting Price: $99 per month

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Constant Contact Lead Gen & CRM

Constant Contact

At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.

6 Ratings

Starting Price: $199 per month

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Marketo

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

5 Ratings

Starting Price: $895 per month

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RELAYTO

How do you 100X you content? RELAYTO is the #1 Interactive Experience platform that transforms your static content (PDFs, MP4s, images) into engaging interactive experiences, enabling viewers to choose their own path and self-educate. With RELAYTO, you can create an unlimited number of public and private interactive experiences equipped with security, permissions and user management to control who has access to your content. Metrics deliver insights on 360 digital body language, activity and intent, summarizing when & where viewers spent their time, so you can prioritize your outreach efforts... and keep improving your content. From e-books and white papers to pitches and proposals RELAYTO is the simplest way to make your existing content captivating and insightful.

5 Ratings

Starting Price: $100/user/month

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Zoho SalesIQ

Zoho

Zoho SalesIQ is a comprehensive live chat and chatbot platform that provides businesses with website visitor tracking, lead generation, and visitor analytics. These features are all integrated into a single platform, making it a one-stop-shop for businesses looking to improve their customer engagement and overall customer experience. It comes equipped with a patented ring view for visitor identification in real time, lead scoring, built-in audio calling, screen sharing, profanity management, and different types of bots based on your business requirement. From a codeless bot builder to an advanced AI chatbot that can be integrated with OpenAI or Zia, Zoho's in-house LLM, SalesIQ has it all. The platform also includes instant messaging channels that integrate with Instagram, Telegram, WeChat, Line and more so businesses can reach prospects and customers on platforms they already use. SalesIQ is optimized to suit the customer communication needs of both B2B and B2C businesses of

4 Ratings

Starting Price: $0/month

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CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.

4 Ratings

Starting Price: $45.00/month

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NextDNS

NextDNS protects you from all kinds of security threats, blocks ads and trackers on websites and in apps and provides a safe and supervised Internet for kids, on all devices and on all networks. Determine your threat model and fine-tune your security strategy by enabling 10+ different types of protections. Use the most trusted threat intelligence feeds containing millions of malicious domains, all updated in real-time. Go beyond the domain, we analyze DNS questions and answers on-the-fly (in a matter of nanoseconds) in order to detect and block malicious behavior. With usually only a few hours between domain registration and the start of an attack, our threat intelligence system is built to catch malicious domains earlier than classic security solutions. Block ads and trackers on websites and in apps, including the most devious ones. Use the most popular ads & trackers blocklists, millions of domains all updated in real-time.

3 Ratings

Starting Price: $39 per month

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Asky

Asky is an AI SEO and Generative Engine Optimization (GEO) platform that acts as a central hub for understanding how your brand appears inside AI generated answers on ChatGPT, Google AI Overviews, Perplexity and other AI search engines. It tracks brand mentions, citations, sentiment and competitor presence, then turns this into clear recommendations to improve visibility, authority and conversions. An integrated AI Agent lets you ask questions in natural language and get focused insights on what to fix next, from missing sources to weak product pages. Asky connects with Framer, Webflow, Shopify and Optimizely so marketing and growth teams can plug GEO insights into existing websites, experiments and dashboards and see how changes influence future AI answers.

3 Ratings

Starting Price: $119/month

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Livestorm

Livestorm enables powerful, yet pain-free video engagement at scale. Our end-to-end video engagement platform enables organizations to create professional video engagements that can be easily managed in one place. Livestorm is a browser-based platform that doesn't require a download, or setup. You can use Livestorm for on-demand, live, or pre-recorded meetings or events. Livestorm supports all the workflows around a video engagement; including landing pages, registration, email follow-ups, and sharing video recordings. Powerful end-to-end analytics helps you track and measure audience engagement. Our seamless integration with tools like Pipedrive and Intercom helps you manage all your insights in one place.

6 Ratings

Starting Price: $99.00/month/user

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Segment

Twilio

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

2 Ratings

Starting Price: $120 per month

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Kizen

Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale.

2 Ratings

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Lucky Orange

Do you know why a visitor left your website before completing his or her purchase? Lucky Orange knows why. Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to all of our features: * Dynamic Heatmaps: Navigate through your website just like a visitor; data will be immediately populated on every element, drop-down, pop-up, and hover-over menu. Isolate certain devices, traffic sources, and visitors to identify potential pain points and problem areas. * User Recordings: Act like a DVR for your website, giving you the chance to watch recordings and see video playback of visitors and customers as they interact with your website. * Form Analytics:Learn what fields on your forms are taking too long to finish, repeated, or cause the most abandonment. * Live Chat: Respond quickly to questions and even “co-browse” with visitors * Surveys & Polls: Create pop-up poll questions for a specific page or just for targeted visitors.

1 Rating

Starting Price: $18.00/month

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FullContact

FullContact is a privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting along with measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter.

1 Rating

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Amplitude

Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

1 Rating

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Webflow

Break the code barrier. Build better business websites, faster. Without coding. Build production-ready experiences without coding. Bring your design vision to life in clean, semantic HTML5, CSS, and JavaScript — with the Webflow Designer. Build completely custom databases for dynamic content types, including online stores. Easily create immersive interactions and animations. Go live on a fast, reliable, and hassle-free hosting network that scales with your business — with a click. Built to scale — on the same network as Netflix, Pinterest, Airbnb, Slack, and Adobe. So you don’t have to worry about your site going down. No updates to run, packages to install, or headaches to deal with. Create, launch, and iterate on new marketing campaigns without distracting your product team. Metadata controls, automatic XML sitemaps, easy 301 redirects, and canonical tags. Connect your marketing tools with built-in integrations and the flexibility of custom code.

3 Ratings

Starting Price: $12 per month

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Business Software for Optimizely One

Top Software that integrates with Optimizely One as of December 2025

New Relic

Rippling

Shift

Kubit

CallTrackingMetrics

Papirfly

Sitejet

Zoey

Rambox

Google Analytics

WordPress

Drift

Qualaroo

Median.co

Mixpanel

Hotjar

Constant Contact Lead Gen & CRM

Marketo

RELAYTO

Zoho SalesIQ

CallRail

NextDNS

Asky

Livestorm

Segment

Kizen

Lucky Orange

FullContact

Amplitude

Webflow