Business Software for DataUnlocker
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Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, organization size, organization type, region, user reviews, integrations, and more. View and sort the products and solutions that match your needs in the results below.
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1
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
2
Matomo
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.Starting Price: $23 per month -
3
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
4
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
5
Facebook Ads
Meta
Reach out to future customers and fans. You don’t have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month—so no matter what kind of audience you want to reach, you'll find them here. To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience. Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices. -
6
Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
7
Segment
Twilio
Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.Starting Price: $120 per month -
8
TikTok Ads
ByteDance
Achieve your business goals with TikTok Ads Manager, part of TikTok for Business: share your brand’s story, unleash your creativity with a range of solutions and monitor your campaign’s performance. Our Business Help Center takes you through the step-by-step process of setting up your TikTok Ads Manager account and starting your first campaign. It covers everything from creating a login to publishing an ad to measuring performance. If you're ready to start sharing your ads on TikTok, you'll need to create a TikTok Ads Manager account. Creating an account is a three-step process that involves creating an account, completing your account setup, and passing the account review. TikTok Ads Manager gives you the option to choose from our family of apps for delivering your ads. The specific location and format of how your ad is shown is called placements. -
9
Bing
Microsoft
Bing helps you turn information into action, making it faster and easier to go from searching to doing. Bing helps you turn information into action, making it faster and easier to go from searching to doing. As Bing continues to evolve, we’re focused on expanding the ways in which you can use Bing. For example, did you know that Bing powers InPrivate search with Microsoft Edge, quick searches in the Windows taskbar, work search scenarios with Microsoft 365, immersive gaming in Microsoft Flight Simulator, and much more? That’s why starting today, you will see a shift in product to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family. Beyond our commitment to expanding search scenarios, we also believe that you can and should get more value out of the searches you perform every day. That’s why we’re also excited to announce the expansion of Give with Bing, which helps you make a difference just by searching.Starting Price: Free -
10
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
11
Customer.io
Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7,400+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2024 Inc. 5000 list.Starting Price: $150 per month -
12
Microsoft Clarity
Microsoft
See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.Starting Price: $0 -
13
Cloudflare Web Analytics
Cloudflare
Privacy-first, lightweight, accurate web analytics—for free. Analytics are essential to helping your website thrive. But many existing solutions require you to make a tradeoff between cost and your visitors’ privacy. At Cloudflare, our mission is to help build a better Internet — and part of that is to deliver essential web analytics to everyone with a website without compromising user privacy. For free. Popular analytics vendors glean visitor and site data in return for web analytics. With business models driven by ad revenue, many analytics vendors track visitor behavior on your website and create buyer profiles to retarget your visitors with ads. This is not Cloudflare’s model. Building technologies with data privacy in mind is a core tenet of Cloudflare’s mission to help build a better Internet. With Cloudflare, you don’t have to sacrifice your visitor privacy to get essential and accurate metrics on the usage of your website.Starting Price: Free -
14
Amplitude
Amplitude
Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast. -
15
PostHog
PostHog
PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.Starting Price: Free -
16
Fathom Analytics
Conva Ventures
Your website analytics should be simple, fast and privacy-focused. Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Our website stats show up on a single, blazingly fast dashboard so you can make business decisions quickly. Our analytics give you just what you need: your top content, top referrers and a few more useful details. Everything you need is on a single screen, so you can use the data to make decisions quickly. Because Fathom doesn’t collect any personal data and we’re GDPR and CCPA compliant, you don’t need cookie notices (we don’t even use cookies). All of our pricing plans include unlimited: websites, custom domains and email reports. That means you can track your company site, weekend project and personal blog, all from the same account.Starting Price: $14 per month -
17
Umami
Umami
Own your website analytics. Umami is an open source, privacy-focused alternative to Google Analytics. Umami lets you to gather the data you need while respecting the privacy of your users. Umami does not collect any personal information, does not use cookies, does not track users across websites, and is GDPR compliant. Umami helps you stay compliant with ever-changing data privacy laws. All data collected is anonymized, making it impossible to identify any individual user. Rest assured knowing that your data is securely in your hands. Umami is easy to use and understand without needing to run complicated reports. Umami collects only the metrics you care about and everything fits on a single page. Umami is dedicated to open-source development. Place your confidence in a product that is fully transparent, battle-tested, and community-supported. Best of all, you don't need to display an annoying cookie notice.Starting Price: Free -
18
Contentsquare
Contentsquare
Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact. -
19
Sentry
Sentry
From error tracking to performance monitoring, developers can see what actually matters, solve quicker, and learn continuously about their applications - from the frontend to the backend. With Sentry’s performance monitoring you can trace performance issues to poor-performing api calls and slow database queries. Source code, error filters, stack locals — Sentry enhances application performance monitoring with stack traces. Quickly identify performance issues before they become downtime. View the entire end-to-end distributed trace to see the exact, poor-performing API call and surface any related errors. Breadcrumbs make application development a little easier by showing you the trails of events that lead to the error(s).Starting Price: $26 per month -
20
Plausible
Plausible
The goal of Plausible Analytics is to provide you all the valuable and actionable website traffic metrics at a glance in a simple and modern web analytics dashboard. You get to check your website traffic without deep layers of menus and without a need to create custom reports. Plausible presents you with all the most insightful website statistics on one single page. Web analytics is the process of measuring and analyzing the usage of a website. Website owners use the analytics data to assess the performance of a site, to figure out what they’re doing well and what no so well and to see what they can do to improve and optimize their future efforts. Your site data will never be shared with or sold to any third-parties. It will never be monetized, mined and harvested for personal and behavioral trends. Dig more in-depth and get further insights by filtering. Click on any metric to filter your dashboard by it. -
21
Simple Analytics
Simple Analytics
We show you the essentials, page views, referrers, top pages, and screen sizes. We enrich this data with useful info like original Tweets. We don't use cookies or collect any personal data. So no cookie banners, GDPR, CCPA, or PECR to worry about. When a service is free you are the product. We won't ever sell your data. As a result, we need to charge. At Simple Analytics we like to keep things simple. Not in functionality but in our interface. In one overview you see exactly how your website is performing. Do you want to get email reports into your inbox? Select weekly or monthly email reports getting a nice and simple report. Do you have a lot of t.co referrers in your analytics tools? Not with Simple Analytics, we show you the actual tweet where you got traffic from. As we don't track people we have a feature to bypass ad-blockers. You can set up a custom subdomain linking to us. If you add a DNS setting, we take care of the rest (for example the SSL certificates).Starting Price: $19 per month -
22
Google Tag Manager
Google
Tag management made easy. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Efficiently add and update your own website tags to better understand conversions, site analytics, and more. Tag Manager supports and integrates with all Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently. Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency. Conversion tracking, basic remarketing, and dynamic remarketing. -
23
Get your messages out to people who haven't followed you yet by promoting your Tweets. Quickly grow your community of high-value followers and generate word of mouth when promoting your account. Track the growth of your fan base and see how people engage with each Tweet. Reach the right audience by targeting your followers' interests, geography, gender, device, or similar users. Plus, maximize the relevance of your message by targeting by keyword in people's Tweets. Make your Tweets and your account appear in front of more people who are interested in you. Pay only when users follow or retweet your account, like, reply to, or click on your promoted Tweet. You are in complete control. There is no minimum expense, and you can start and end at any time.
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24
Instagram Ads
Meta
Advertise your business and reach your next customers with precise targeting and actionable insights. Boost your posts with a tap. Turn any of your posts into an ad instantly. Decide who matters most to your business, then reach them with adjustable targeting options. The cost to advertise is up to you. Select a budget that fits your business goals and update it at any time. Deeply understand your ad performance with insights, so you can learn what works and improve over time. Boost any post to turn it into an ad, or use Ads Manager for more advanced multi-platform campaigns. Boost any post to turn it into an ad. Just decide where to send users, who should see it and how much to spend. An advanced all-in-one tool for creating ads across Instagram, Facebook and more. Take advantage of curated formats to create attractive Instagram ads to reach your goals. -
25
LinkedIn Ads
LinkedIn
Connect with over 850 million professionals on the world's largest professional network. Our ad platform has ad types to meet all your marketing objectives. Create LinkedIn ad campaigns based on the marketing goals you want to achieve. To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one. Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions. LinkedIn ads helps businesses of any size achieve their goals and reach their target market. Over 850M active professionals are on LinkedIn. Target your audience them by job title, function, industry, and more. Whether your goal is to generate leads, increase brand awareness, or even promote event registrations, LinkedIn ads can help. Control your spend with flexible pricing options. Start with any budget and stop your LinkedIn ads at any time. -
26
Snapchat Ads
Snap
9 out of 10 young people are on Snapchat. To help you reach them, we’ll give you a $75 credit when you spend $50. The Snapchat community is worldwide and deeply engaged — putting you in a perfect position to help you meet your business goals. People who use Snapchat open the app 30+ times a day and send 4 billion+ messages, known as Snaps, to close friends and family. Snapchat users’ close friends are 4X more influential than celebrities or influencers on their purchasing decisions. Snapchat is the #1 platform where people enjoy sharing their shopping experiences and favorite purchases. Snapchat Ads are designed to help you get the results that are important to you. We’ll guide you, but you always remain in control of how much you spend. Collect information from people interested in your business. Want to build an invite list or get leads for your services? Drive people to your site to sign up using Snapchat Ads. -
27
Reddit Ads
Reddit
Reddit for Business: Find your people where they find community. Home to unique communities, the most engaged conversations, and yes, even the best memes. No matter who you are or what you’re into, there’s a community on Reddit with people who are equally passionate (if not more). Redditors don’t doom-scroll—they engage with intent. Whether the topic is sports, shower thoughts, personal finance, makeup addiction or just good, old-fashioned dad jokes, chances are you can dive right into a conversion about it somewhere among the 100K+ active communities on Reddit. There’s even a community to find specific communities. While passions and interests bring nearly half a billion people to Reddit each month, it’s the sense of belonging that makes them stay. And they don’t just stay to lurk on Reddit, they engage, ask questions, offer advice, and even a little encouragement. Reddit Ads: Connect your brand to our 50 million daily active uniques.
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