TikTok Ads

Pros: None, I have no way of saying something product about this product other than its easier to use than meta ads

Cons: They review ads with AI
Can ban your account at any time
Charge you upfront
Dont give refunds

Overall: paid upfront to run an advertising campaign on TikTok Ads. After taking the payment, TikTok rejected my ad based on alleged violations that, in my opinion, had nothing to do with the actual content of the ad.

I appealed the decision twice, but both appeals were rejected almost immediately with generic explanations that did not properly address my case or explain what specifically violated their policies.

I then requested a refund for the money I had already paid upfront. What followed was an extremely frustrating process. I was asked to provide document after document, and every time I submitted what they requested, they seemed to come back with additional requirements.

It honestly feels like they are making the refund process unnecessarily complicated in the hope that the customer eventually gives up and they get to keep the money.

The entire experience has been incredibly frustrating. Poor review process, generic support responses, and an unnecessarily difficult refund process.

I would not recommend TikTok Ads to anyone who expects fair support or a straightforward refund process.

Pros: Analytic-wise and segmentation wise, its incredible. I've got so many valuable insights from it, it almost made me sure it costs its money.

Cons: Not a budget friendly. Not for smaller companies, and not for creators.

Overall: Overall I think this product wasn't for me, but the data about my audience is much more insightful than from usual analytics.

Pros: It gives good insight for the younger audience, but mostly analytic-vise. The whole cost situation is okay for more prominent companies, but my smaller clients usually think twice before using it.

Cons: Hard to say if is it cost effective as other, older channels for the ads. Not so easy for older advertisers like me.

Overall: It is worth trying; success depends on a particular niche and topic. If your audience is younger or shows banner blindness in other ad formats, it can be your best shot.