Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
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Google Analytics
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.
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Statable Analytics
Statable is privacy-friendly web analytics for website owners who want clear numbers without a complex reporting suite. It installs as a single line of code, about 2 KB, and shows visitors, sessions, pageviews, engagement time, traffic sources, top pages, countries, browsers and devices on one screen. Every row works as a filter, and any period can be compared with the previous one. Statable sets no cookies, uses no persistent identifiers and does not store IP addresses, so a consent banner is not required under GDPR. All data is processed and stored in the European Union. Google Analytics 4 history is imported in one click through the official Google API, so reports do not restart from zero after a switch. The product also covers custom events, goals, conversion funnels, saved filters, a realtime view, four embeddable widgets and public read-only dashboard links. Every paid plan includes unlimited websites.
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Rybbit
Rybbit is a next-generation, open source, privacy-centric web and product analytics platform designed to replace traditional tools like Google Analytics. It delivers real-time insights through features such as live visitor tracking, session replays, web-vital performance monitoring, full user-profiles, and custom event tracking, all without relying on cookies or invasive tracking methods, making it GDPR and CCPA compliant. You can monitor detailed user sessions (recording clicks, navigation, duration), examine user-flow paths through funnels and retention dashboards, set up custom goals, and visualize metrics across global regions. It supports both a hosted service and self-hosting via a Docker Compose setup, enabling full control over data and deployment. The interface includes advanced filtering across 15+ dimensions and delivers intuitive dashboards for sessions, journeys, funnels, error tracking and real-time global activity.
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