OxyCRM is a web-based customer relationship management platform from SunSmart Global designed to help businesses manage sales, marketing, customer service, and customer interactions from one centralized system. The software provides real-time dashboards, graphical reports, analytics, and visibility into CRM activities to support smarter business decisions. OxyCRM helps organizations manage leads, customer profiles, campaigns, incidents, queries, workflows, alerts, escalations, and customer communications across multiple channels. The platform supports email, SMS, call center, website, social media, walk-in, postal, and external agency interactions to create a unified view of customer engagement. It also includes knowledge base management, KYC management, channel partner management, commissions, IVR integration, auto lead generation, workflow notifications, and email or SMS campaigns.