WebEngage vs. Zaius Comparison


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About WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns.	About Zaius is a cutting-edge cloud-based business-to-consumer (B2C) marketing platform designed for the retail and eCommerce brands. Purpose-built for B2C marketers, Zaius integrates marketing automation, analytics, and customer relationship management (CRM) solutions in one platform. With Zauis, marketers can deliver beautiful, effective, and relevant messages across channels and devices in real-time; hence, improving revenue opportunities.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Designed for business-to-consumer businesses in a variety of industry verticals, such as hospitality, media, travel, entertainment, e-Commerce, real estate, and so much more.	Audience Serves the E-commerce and retail brands in small and midsize business market.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Plans & Pricing Solo Plan - (for 10k monthly active users) Band Plan - (for 50k monthly active users) ChoirPlan - (for 100K monthly active users) Orchestra Plan ( for above 100K monthly active users), contact WebEngage or visit: https://webengage.com/pricing/ Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 4.7 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 4.7 / 5 Read all reviews
Pros & Cons from Real Users Pros I like WebEngage is that it is designed to be easy to use. Despite being a robust application full of exciting and powerful features, the interface never ceases to seem simple and easy to navigate, so I can access all the information I need and its functions without having to get lost between screens. (+) No effort in managing customer service. (+) Easy to engage with customers from anyplace. (+) Notification and reminders for customer requests. (+) Great User Interface. Intuitive SMS and email conversation platform to engage with customers. Reports are very insightful. Great email personalization feature. WebEngage is a super powerful cross channel marketing automation tool. It serves all my marketing needs within one dashboard making the analytics and re-marketing more effective. It features - - Drag and Drop based Workflow chart - A/B test pre-built campaigns template - Personalized communication based on user's interest history - Visual user life cycle campaigns - Supports channel - Mobile Push, Web Push, Emails marketing, SMS marketing, WhatsApp marketing, Facebook re-marketing etc. WebEngage is very effective in generating a marketing campaign. Using this tool is very easy. It gives you the ability to send personalized messages. It makes marketing campaigns into an automated campaign. Cons So far, WebEngage has not had anything that I dislike as an application. (-) We have an overall excellent experience with it. I never encountered any problem with this platform. WebEngage is fantastic marketing automation platform, with lots of flexibility and customization. No complains at all. Reports are not very informative and it lacks many data information.	Pros & Cons from Real Users Pros The Zaius tool has provided us with an optimal communication management with our clients, it has different channels of diffusion to be able to provide a greater extension of the message. Likewise, it allows us to establish excellently structured messages through predetermined templates that adapt to almost any user. Zaius offers us communication tools providing us with templates and comprehensive support to elaborate well-designed and structured messages to send them through different channels affiliated with the application to effectively reach your customers and potential customers. Created by digital commerce and marketing professionals, Zaius through PR management offers an option to streamline and automate your platforms by sending pre-destined, timely and effective messages through various digital channels to expand your opportunities and exponentially fast growth. Cons It seems to us that the application lacks important features such as allowing us to conduct online surveys for customers or general evaluation to assess our performance and quality of service or product and thus give us the opportunity to take corrective actions or different marketing strategies for potential customers. Although it has tools to determine and reach your potential customers, this application does not allow us to set aside functionalities such as conducting surveys to potential customers or an automated evaluation for these potential customers to manage timely strategies for effective communication. Zaius does not have important features such as notifications of the processes being performed or updates of your portals based on the application. At the same time it does not offer a reporting service or statistics of the data collected through the analysis done in data collection campaigns.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information WebEngage Founded: 2011 India webengage.com	Company Information Zaius Founded: 2014 United States zaius.com
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Categories AB Testing Campaign Management Channel Management Customer Data Platforms (CDP) Customer Engagement Customer Journey Mapping Tools Email Marketing Marketing Analytics Marketing Automation Mobile Marketing Push Notifications SMS Marketing Transactional Email WhatsApp Marketing	Categories Marketing Automation
Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Channel Management Features Campaign Management Channel Analytics Incentive Management Inventory Control Lead Management Opportunity Management Order Management Partner Management Product Management Reseller Management Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile Marketing Features Channel Attribution Contextual Targeting Coupons Email Marketing Engagement Monitoring In-App Marketing Location-Based Marketing Push Notifications Text Messaging Text-to-Win Push Notifications Features A/B Testing Analytics Campaign Segmentation Contextual Targeting Device Targeting Expiry Notifications Geo Targeting Mobile Notifications Notification Scheduling Visual Notifications Web Notifications SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Transactional Email Features A/B Testing Contact Database Dynamic Content Email Monitoring Mailing List Management Reporting/Analytics Spam Check Template Management WhatsApp Marketing Features Alerts API Autoresponder Bulk Messaging Campaign Management Contact Management Multi-Language Support Reporting / Analytics	Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking
Integrations Facebook Mailchimp Salesforce Agentforce Marketing SendGrid Shopify Caxita Digia Engage Emotive Freshpaint HubSpot CRM Instagram Interakt Meritto Segment ShipBob Stackpile Unifonic ViralSweep WhatsApp Yotpo Show More Integrations View All 24 Integrations	Integrations Facebook Mailchimp Salesforce Agentforce Marketing SendGrid Shopify Caxita Digia Engage Emotive Freshpaint HubSpot CRM Instagram Interakt Meritto Segment ShipBob Stackpile Unifonic ViralSweep WhatsApp Yotpo Show More Integrations View All 18 Integrations
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