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About

Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.

About

WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies in need of an advanced Marketing Analytics platform

Audience

WorkMagic is built for omnichannel DTC and retail brands that need accurate, incrementality-driven measurement to optimize marketing spend and scale profitably

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Nielsen
United States
www.nielsen.com/solutions/marketing-optimization/

Company Information

WorkMagic
Founded: 2023
United States
www.workmagic.io

Alternatives

LeadsRx Attribution

LeadsRx Attribution

LeadsRx, Inc.

Alternatives

Keen

Keen

Keen Decision Systems
Dreamdata.io

Dreamdata.io

Dreamdata

Categories

Categories

Integrations

COZYROC SSIS+ Suite Supported
Facebook Not Supported
Instagram Not Supported
LinkedIn Not Supported
MSIGHTS Supported
Shopify Not Supported
Sizmek Ad Suite Supported
TikTok Not Supported
X (Twitter) Not Supported
YouTube Not Supported

Integrations

COZYROC SSIS+ Suite Not Supported
Facebook Supported
Instagram Supported
LinkedIn Supported
MSIGHTS Not Supported
Shopify Supported
Sizmek Ad Suite Not Supported
TikTok Supported
X (Twitter) Supported
YouTube Supported
Claim Nielsen Marketing Optimization and update features and information
Claim Nielsen Marketing Optimization and update features and information
Claim WorkMagic and update features and information
Claim WorkMagic and update features and information