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About

Mural is a digital workspace for visual collaboration. Mural enables innovative teams to think and collaborate visually to solve important problems. People benefit from MURAL’s speed and ease of use in creating diagrams, which are popular in design thinking and agile methodologies, as well as tools to facilitate more impactful meetings and workshops. Simply put what's on your mind on sticky notes. Then organize in lists, flowcharts, diagrams, frameworks, methods and drawings to activate and align your team. Across the room or around the world, you can have more impactful meetings and workshops with Mural. Mural's enterprise-class infrastructure and expert customer experience team enable you to scale collaboration and innovation quickly and securely. What’s our secret sauce? It’s that we care just as much about the core product experience as we do about delivering a world class service to our members.

About

Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies of all sizes that want to let teams and remote teams collaborate with digital workspaces

Audience

Small teams who are starting out with customer journey mapping, large organizations that want to scale their journey management across the organization

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$12 per user per month
Team: $12 per user per month ($9.99 per user per month if billed annually)
Business: $17.99 per user per month billed annually
Enterprise Network: Personalized
Free Version
Free Trial

Pricing

€390.00/year
We offer 4 pricing tiers:
- free plan
- repository (€390.00/year)
- framework (€690.00/year)
- governance (€990.00/year)
Also we offer a discount for NGOs, educational purposes, and public services.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Reviews/Ratings

Overall 4.5 / 5
ease 4.7 / 5
features 4.6 / 5
design 4.3 / 5
support 4.1 / 5

Pros & Cons from Real Users

Pros

  • The best thing about Mural in my view is that you can build from independent work to group exercises and discussions and using brainstorming and the voting tool to drive decision making and action. I also like that you can invite people to collaborate with you without them having to pay for membership. I’ve trained hundreds of people in how to use Mural expert.
  • #1- It's powerful to work collaborated with the team remotely. #2- Mural can also be integrated with the Slack application. #3- It gives you automated command functionality in Slack integration.

Cons

  • The only thing that used to bug me about Mural was the fact that you couldn’t identify participants who joined as visitors (one time collaborators appear as anonymous animals). I noticed recently that visitors can now add their name which is really useful.I expect this change came from Mural user feedback, they do seem to develop the features over time. Sometimes stickies or content get stuck behind areas which is a bit frustrating (layering issue) but this doesn't happen often.
  • #1- It's a powerful tool, we had an overall positive experience.

Pros & Cons from Real Users

Pros

  • A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map.
  • Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members.
  • The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot. For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together. Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages. Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link. Wow!
  • It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too.
  • I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can.

Cons

  • I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come.
  • No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes.
  • - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes. - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it.
  • I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time.
  • Limited options for final presentation views are a bit concerning.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Mural
Founded: 2011
United States
mural.co

Company Information

Smaply
Founded: 2012
Austria
www.smaply.com

Alternatives

Collaboard

Collaboard

IBV Solutions

Alternatives

Ayoa

Ayoa

OpenGenius
Lucidchart

Lucidchart

Lucid Software

Categories

Categories

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Business Process Management Features

Access Controls / Permissions
Alerts / Notifications
Business Process Automation
Business Rules Management
Collaboration
Process Change Tracking
Process Mapping
Process Modeling & Design
Visual Workflow Management

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience Features

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Journey Mapping Tools Features

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Customer Satisfaction Features

360 Degree Feedback
Analytics
Call Reporting
Complaint Monitoring
Feedback Collection
Survey Management

Customer Success Features

Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis

Experience Management Features

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Personalization Features

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Product Analytics Features

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

UX Features

Animation
For Mobile
For Websites
Heatmaps
Prototyping
Screen Activity Recording
Unmoderated Testing
Usability Testing
User Journeys
User Research

Integrations

Jira
Microsoft OneDrive
BasicOps
Condens
Google Calendar
Google Cloud Operations Suite
Ideawake
Jira Work Management
Linear
Microsoft 365
Microsoft SharePoint
Miro
Motileo
Nango
Slack
Workers by Delos
YouTube
iceScrum
monday AI work platform
thing.online

Integrations

Jira
Microsoft OneDrive
BasicOps
Condens
Google Calendar
Google Cloud Operations Suite
Ideawake
Jira Work Management
Linear
Microsoft 365
Microsoft SharePoint
Miro
Motileo
Nango
Slack
Workers by Delos
YouTube
iceScrum
monday AI work platform
thing.online
Claim Mural and update features and information
Claim Mural and update features and information
Claim Smaply and update features and information
Claim Smaply and update features and information