Mouseflow vs. Opti-Behavior Comparison


Mouseflow	Opti-Behavior OptiUser	+	+
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About Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.	About Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketers, Product Managers and UX Designers	Audience WordPress sites
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $31 per month when paid yearly $39 per month when paid monthly Free Version Supported Free Trial Supported	Pricing $0 Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing. Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Mouseflow Founded: 2010 Denmark mouseflow.com	Company Information OptiUser Founded: 2026 France optiuser.com
Alternatives Smartlook	Alternatives MotionKit
Adora	Gutenix
WebMaxy Analyzer WebMaxy	SolidWP
Hotjar	WP Rocket
Fullstory View All	Appsero View All
Categories AB Testing Supported Customer Feedback Supported Customer Journey Mapping Tools Supported Digital Analytics Supported Heatmap Supported Session Replay Supported User Research Supported UX Supported Visual Feedback Supported Web Analytics Supported Website Optimization Tools Supported	Categories Heatmap Supported Session Replay Supported
Heatmap Features Behavioral Mapping Supported Dashboard Not Supported Dynamic Maps Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Session Replay Features Eye Tracking Not Supported Form Analytics Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported Show More Features Customer Feedback Features Alerts / Notifications Supported Behavior Analytics Supported Bug Reports Not Supported Community Feedback Tools Not Supported Live Chat Not Supported Negative Feedback Management Not Supported Net Promoter Score (NPS) Supported Screenshot / Screen Capture Not Supported Surveys Supported User Testing Tools Supported Video Feedback Not Supported Visual Feedback Tools Not Supported Voice of the Customer (VoC) Not Supported Website Feedback Supported Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Supported Collaboration Supported Customer Profiles Not Supported Data Import / Export Not Supported Predictive Analytics Not Supported Surveys & Feedback Supported Templates Not Supported UX Features Animation Not Supported For Mobile Supported For Websites Supported Heatmaps Supported Prototyping Not Supported Screen Activity Recording Supported Unmoderated Testing Not Supported Usability Testing Supported User Journeys Supported User Research Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Supported	Heatmap Features Behavioral Mapping Supported Dashboard Supported Dynamic Maps Supported Element Analytics Supported Embeddable Maps Not Supported For Sales Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Session Replay Features Eye Tracking Supported Form Analytics Supported Heatmaps Supported Mouse Tracking Supported Optimization Tools Supported Session Recording Supported Surveys Supported User Experience Analysis Supported User Feedback Supported Visitor Segmentation Supported
Integrations WordPress Supported Adobe Analytics Supported Autoptimize Not Supported Contact Form 7 Not Supported Divi Not Supported Forminator Not Supported Freshpaint Supported HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Marketing Hub Supported HubSpot Sales Hub Supported Hummingbird Not Supported Segment Supported Slack Supported Spree Commerce Supported Squarespace Supported Unbounce Supported W3 Total Cache Not Supported WPBakery Not Supported WooCommerce Not Supported Show More Integrations View All 35 Integrations	Integrations WordPress Supported Adobe Analytics Not Supported Autoptimize Supported Contact Form 7 Supported Divi Supported Forminator Supported Freshpaint Not Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported HubSpot Marketing Hub Not Supported HubSpot Sales Hub Not Supported Hummingbird Supported Segment Not Supported Slack Not Supported Spree Commerce Not Supported Squarespace Not Supported Unbounce Not Supported W3 Total Cache Supported WPBakery Supported WooCommerce Supported Show More Integrations View All 19 Integrations
Claim Mouseflow and update features and information Claim Mouseflow and update features and information	Claim Opti-Behavior and update features and information Claim Opti-Behavior and update features and information