Audience
WordPress sites
About Opti-Behavior
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
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Pricing
Starting Price:
$0
Pricing Details:
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.
Business EUR 179/year: multi-site licence.
Agency EUR 299/year: white-label client reports and agency dashboard.
All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version:
Free Version available.
Free Trial:
Free Trial available.
Integrations
Company Information
OptiUser
Founded: 2026
France
optiuser.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
In Person
Videos
Support
24/7 Live Support
Online
Opti-Behavior Frequently Asked Questions
Opti-Behavior Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
For Sales
Website Analytics
Embeddable Maps
For Science
Radial Mapping
Territorial Mapping
Session Replay
Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation
