Mixpanel vs. Optimizely One Comparison


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About At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.	About Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company. A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations	Audience Product, engineering and marketing teams seeking a tool to improve their operations
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $89 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Mixpanel Founded: 2009 United States mixpanel.com	Company Information Optimizely Founded: 2010 United States www.optimizely.com
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Gainsight View All	AB Tasty View All
Categories AB Testing Conversion Tracking Customer Engagement Customer Journey Mapping Tools Customer Retention Data Analysis Digital Analytics eCommerce Analytics eCommerce Tools Machine Learning Marketing Analytics Mobile App Analytics Predictive Analytics Product Analytics Product Management Web Analytics Website Optimization Tools	Categories AB Testing AI eCommerce App Design B2B eCommerce Composable Commerce Content Experience Content Management Content Marketing Content Optimization Customer Data Platforms (CDP) Digital Asset Management Digital Experience Platforms (DXP) eCommerce eCommerce Merchandising eCommerce Personalization eCommerce Search Feature Management Headless CMS Landing Page Marketing Calendar Mobile App Optimization Performance Testing Personalization PIM Product Recommendation Engines Usability Testing
AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Show More Features Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Machine Learning Features Deep Learning ML Algorithm Library Model Training Natural Language Processing (NLP) Predictive Modeling Statistical / Mathematical Tools Templates Visualization Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Product Management Features Collaboration Feedback Collection Idea Management Milestone Tracking Prioritization Product Roadmapping Release Management Requirements Management Resource Management Workflow Management Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Show More Features App Design Features Change Management Collaboration Design Templates Drag & Drop Feature Library Prototyping Testing Management Visual Interface Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Performance Testing Features API Testing Benchmarking Cross Browser Testing Debugging Historical Reporting Load Testing Mobile Testing Parallel Testing Regression Testing UI Testing Web Testing Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization
Integrations 5X Adobe Marketo Engage BOSCO BigPicture CallRail CallTrackingMetrics Causal Commanders Act Contentsquare CorralData Data Virtuality FuseCommander IXOPAY MetaRouter Rambox Segment Shift Spree Commerce Survicate Zoho SalesIQ Show More Integrations View All 301 Integrations	Integrations 5X Adobe Marketo Engage BOSCO BigPicture CallRail CallTrackingMetrics Causal Commanders Act Contentsquare CorralData Data Virtuality FuseCommander IXOPAY MetaRouter Rambox Segment Shift Spree Commerce Survicate Zoho SalesIQ Show More Integrations View All 107 Integrations
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