Matomo vs. invisit Comparison


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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About invisit is a cookieless web analytics service for teams that need website traffic and product-usage insights. It reports page views, sources, countries, devices, and visits from AI assistants such as ChatGPT, Perplexity, Claude, and Gemini. A server SDK or Cloudflare Worker can track crawler activity, including AI training bots, AI search crawlers, assistants, and search engines. Features include custom events, funnels, heatmaps with rage and dead clicks, real-user Web Vitals, revenue tracking for Stripe, Paddle, Polar, and Lemon Squeezy, tracked short links, traffic alerts, and public dashboards. Users can ask questions about analytics through a remote MCP server or access data with the REST API. Data is stored in Germany. A free plan covers up to 20,000 events per month, and paid plans start at $14/month.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Startups, SaaS companies, developers, and marketers who want privacy-friendly website analytics.
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported	Pricing $14/month A free plan includes up to 20,000 events per month. Paid plans start at $14/month. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information invisit Founded: 2026 Turkey invisit.dev
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Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported	Categories Web Analytics Supported
Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported
Integrations Activepieces Supported Caraste Supported Cloudflare Not Supported Convert Experiences Supported CookieHub Supported Discourse Supported DreamApply Supported ElectroNeek Supported ITONICS Supported Model Context Protocol (MCP) Not Supported PR.co Supported Purely.Website Supported Sitejet Supported Statsdot Supported Stripe Not Supported TYPO3 Supported VPiX 360 Supported VersaCommerce Supported Workers by Delos Supported Zenario CMS Supported Show More Integrations View All 58 Integrations	Integrations Activepieces Not Supported Caraste Not Supported Cloudflare Supported Convert Experiences Not Supported CookieHub Not Supported Discourse Not Supported DreamApply Not Supported ElectroNeek Not Supported ITONICS Not Supported Model Context Protocol (MCP) Supported PR.co Not Supported Purely.Website Not Supported Sitejet Not Supported Statsdot Not Supported Stripe Supported TYPO3 Not Supported VPiX 360 Not Supported VersaCommerce Not Supported Workers by Delos Not Supported Zenario CMS Not Supported Show More Integrations View All 5 Integrations
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