Matomo vs. Smartlook Comparison


Matomo	Smartlook	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Semrush Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. 6,115 Ratings Visit Website Kubit Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website TrafficGuard With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. Let TrafficGuard take the worry out of ad fraud protection and help you guard your: - Google Search (PPC) campaigns - Mobile UA campaigns - Affiliate spend - Social Networks But we don't just stop at technology - our expert campaign management and world-class customer service ensure you have a partner you can rely on for all your ad fraud protection needs. 89 Ratings Visit Website Seobility Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section. Of course, you can also analyze all problems of a single page in our page browser. For a sustainable and continuous review of your website, each project is constantly crawled and analyzed by our crawlers to track the progress of your optimization. You will also be notified by our monitoring service with the status of your website via e-mail, if server errors and major problems occur. Seobility not only provides a detailed SEO audit but also gives tips and instructions on how to fix the problems found on your website. By fixing these issues, you make sure that Google can access all of your relevant content and understand what it’s about in order to match it with suitable search queries. 462 Ratings Visit Website Quaeris Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us! 6 Ratings Visit Website DashboardFox Dashboards, codeless reporting, interactive data visualizations, data level security, mobile access, scheduled reports, embedding, sharing via link, and more. DashboardFox is a dashboard and data visualization solution designed for business users with a no-subscription pricing model. Pay once and you own the software for life. DashboardFox is self-hosted, install on your own server, behind your firewall. Looking for Cloud BI? We offer managed hosting services, but you still retain ownership of your DashboardFox licenses and data. DashboardFox allows your users to drill-down and interact with live data visualizations via dashboards and reports. Business users can create new visualization in a codeless report builder without needing a technical pedigree. An alternative to Tableau, Sisense, Looker, Domo, Qlik, Crystal Reports, and others. 5 Ratings Visit Website CampaignTrackly 📢 Calling all marketers! Unleash the potential of your marketing dashboards with high-quality campaign data. Say good-bye to missing or inaccurate data and get reliable insights that propel your campaigns to new heights. UTM parameters and marketing conventions play a crucial role in tracking the success of advertising campaigns. By adding them to your URLs, you unlock valuable insights uncovering which ads are driving the most traffic, conversions, and ultimately, revenue! 📈💸 But UTM tagging is tedious, time-consuming & error prone. That's where we help you automate, standardize, error-proof your campaign URLs & save a ton of time! CampaignTrackly is the ultimate time-saving tool that ensures accurate reporting data for your marketing campaigns! 🎉💪 With our automated marketing conventions, UTM builder, and link shortener tools, you can wave goodbye to tedious, error-prone spreadsheet work and send data to key platforms with a click. Unlock your marketing success. Try us today 57 Ratings Visit Website Teradata VantageCloud Teradata VantageCloud: The complete cloud analytics and data platform for AI. Teradata VantageCloud is an enterprise-grade, cloud-native data and analytics platform that unifies data management, advanced analytics, and AI/ML capabilities in a single environment. Designed for scalability and flexibility, VantageCloud supports multi-cloud and hybrid deployments, enabling organizations to manage structured and semi-structured data across AWS, Azure, Google Cloud, and on-premises systems. It offers full ANSI SQL support, integrates with open-source tools like Python and R, and provides built-in governance for secure, trusted AI. VantageCloud empowers users to run complex queries, build data pipelines, and operationalize machine learning models—all while maintaining interoperability with modern data ecosystems. 992 Ratings Visit Website imgproxy imgproxy – the fastest, most flexible image processing server! imgproxy is a high-performance, secure, and open-source image processing server that gives you full control over your media pipeline. Whether you’re looking for a faster alternative to existing open-source tools, moving away from an expensive SaaS solution, or replacing a costly in-house system, imgproxy is built to handle all your image processing needs. Unlike SaaS solutions, imgproxy runs on your infrastructure, eliminating vendor lock-in and reducing cloud costs. Compared to other open-source alternatives, it is significantly faster, more secure, and easier to scale. And unlike custom-built in-house solutions, imgproxy requires no ongoing development or maintenance, saving engineering resources while delivering enterprise-grade performance. For businesses that need even more power, imgproxy Pro offers additional features, enhanced image quality, and advanced security options. 15 Ratings Visit Website Windocks Windocks is a leader in cloud native database DevOps, recognized by Gartner as a Cool Vendor, and as an innovator by Bloor research in Test Data Management. Novartis, DriveTime, American Family Insurance, and other enterprises rely on Windocks for on-demand database environments for development, testing, and DevOps. Windocks software is easily downloaded for evaluation on standard Linux and Windows servers, for use on-premises or cloud, and for data delivery of SQL Server, Oracle, PostgreSQL, and MySQL to Docker containers or conventional database instances. Windocks database orchestration allows for code-free end to end automated delivery. This includes masking, synthetic data, Git operations and access controls, as well as secrets management. Windocks can be installed on standard Linux or Windows servers in minutes. It can also run on any public cloud infrastructure or on-premise infrastructure. One VM can host up 50 concurrent database environments. 7 Ratings Visit Website
About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.	About Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Organizations interested in a cloud or on-premises open source web analytics solution	Audience Mobile & Web Developers, UX Designers, Digital Marketing, Analysts
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $23 per month Free Version Free Trial	Pricing $39 per month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 4.0 / 5 design 4.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 4.8 / 5 ease 4.9 / 5 features 4.5 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Matomo Founded: 2007 New Zealand matomo.org	Company Information Smartlook Founded: 2016 Czech Republic www.smartlook.com/
Alternatives Piwik PRO	Alternatives Mouseflow
Extellio Extellio International AB	Adora
Angelfish Software Actual Metrics	Skippership
Smartlook	Fullstory
Mixpanel View All	UserX View All
Categories AB Testing Business Intelligence Content Analytics Digital Analytics Heatmap Marketing Analytics Mobile App Analytics Web Analytics Website Optimization Tools	Categories AB Testing Conversion Rate Optimization Customer Experience Digital Analytics Heatmap Marketing Analytics Mobile App Analytics Mobile App Optimization Predictive Analytics Product Analytics Session Replay UX Web Analytics
AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Show More Features Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Heatmap Features Behavioral Mapping Dashboard Dynamic Maps Element Analytics Embeddable Maps For Sales For Science Radial Mapping Territorial Mapping Website Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Show More Features Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Product Analytics Features Attribution Automatic Data Capture Churn Reporting Customer Feedback Collection Customer Guidance Customer Journey Analytics Data Export Data History Retention Data Labeling Product Engagement Scoring Real-Time Data Analysis Touchpoint Analytics User Segmentation Session Replay Features Eye Tracking Form Analytics Heatmaps Mouse Tracking Optimization Tools Session Recording Surveys User Experience Analysis User Feedback Visitor Segmentation UX Features Animation For Mobile For Websites Heatmaps Prototyping Screen Activity Recording Unmoderated Testing Usability Testing User Journeys User Research
Integrations Kameleoon 21YunBox Axis LMS CodeTwo Email Signatures 365 Data Virtuality Discourse ITONICS Jimdo Kamatera Leo Mazaal AI Nekton.ai Quickwork Readymag Shopify Supermetrics Webflow Zoho SalesIQ iubenda upSWOT Show More Integrations View All 44 Integrations	Integrations Kameleoon 21YunBox Axis LMS CodeTwo Email Signatures 365 Data Virtuality Discourse ITONICS Jimdo Kamatera Leo Mazaal AI Nekton.ai Quickwork Readymag Shopify Supermetrics Webflow Zoho SalesIQ iubenda upSWOT Show More Integrations View All 18 Integrations
Claim Matomo and update features and information Claim Matomo and update features and information	Claim Smartlook and update features and information Claim Smartlook and update features and information