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About

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options โ€“ cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

About

Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations interested in a cloud or on-premises open source web analytics solution

Audience

SEO professionals and online marketers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$23 per month
Free for on-premise use
Free Version
Free Trial

Pricing

$49 per month
Starter: $49/month (billed monthly) or $39/month (billed annually).
Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $299/month (billed monthly) or $239/month (billed annually).
Contact Moz for details of Enterprise plans.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform.

Cons

  • Overall it's an outstanding open-source analytics platform.

Pros & Cons from Real Users

Pros

  • Moz completely fulfills business website SEO needs. It helps in making your website the highest ranked. Reports are very well structured. Optimizing any website is very easy.
  • I am using Moz Pro for all my SEO related work. It gives me keyword volume, Its difficulty level, and other technical terms that help me rank my website. The tool is very simple to use and we can easily set a campaign for our new website and it gives all important errors and related details.
  • I use Moz Pro for my client websites, It gives you accurate details about the keyword volume, difficulty level, and also about your competitors. The User Interface is very easy to use. You can set a campaign for your website where you get details including the errors. We can save the keywords in an excel sheet and also use it in the future.

Cons

  • I don't like Moz paid plans charges. It should be more user friendly.
  • The price is very high considering the features it as to offer. Compared to Ahrefs and SEMRush it still lags in many aspects especially the keywords data part.
  • Considering the number of features it offers, the price is on the higher side. The keyword stats are not accurate sometimes which can affect the ranking of the website.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Matomo
Founded: 2007
New Zealand
matomo.org

Company Information

Moz
Founded: 2004
United States
moz.com/products/pro

Alternatives

Alternatives

Extellio

Extellio

Extellio International AB

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools Features

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Business Intelligence Features

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools Features

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Competitive Intelligence Features

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Link Management Tools Features

Backlink Management
Brand Control
Broken Link Discovery
Campaign Management
Channel Attribution
Competitor Analysis
Link Analytics
Partner Management
Ranking Monitoring
Retargeting
URL Shortener

SEO Features

A/B Testing
Artificial Intelligence (AI)
Auditing
Competitor Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Revenue Management
User Management

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

Supermetrics
21YunBox
Aidaptive
Collaborator.pro
Convert Experiences
Conzent
CookieHub
DreamApply
Google Analytics
Magnolia
Maileon
ODOSCOPE
Publitas
Purely.Website
Readymag
Syntasa
Tomoson
VersaCommerce
XWiki
iubenda

Integrations

Supermetrics
21YunBox
Aidaptive
Collaborator.pro
Convert Experiences
Conzent
CookieHub
DreamApply
Google Analytics
Magnolia
Maileon
ODOSCOPE
Publitas
Purely.Website
Readymag
Syntasa
Tomoson
VersaCommerce
XWiki
iubenda
Claim Matomo and update features and information
Claim Matomo and update features and information
Claim Moz Pro and update features and information
Claim Moz Pro and update features and information