Mailchimp vs. SendGrid Comparison


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About Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers. Mailchimp Transactional adds API-first email and SMS delivery with 99.99% uptime and sub-second speed.	About Email is the backbone of your customer engagement. The Twilio SendGrid Email API is the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. Our flexible Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Businesses of all sizes that want cloud-based email marketing, transactional email, and SMS — all in one platform.	Audience Companies of all sizes searching for an email API to deliver an exceptional email experience
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9.99 per month Free Version Free Trial	Pricing $19.95 per month Free - $0/mo for 100 emails/day forever Essentials - starting at $19.95/mo Pro - starting at $89.95/mo Premier - custom pricing Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.5 / 5 design 4.6 / 5 support 4.4 / 5 Read all reviews	Reviews/Ratings Overall 3.9 / 5 ease 4.0 / 5 features 3.9 / 5 design 4.1 / 5 support 3.9 / 5 Read all reviews
Pros & Cons from Real Users Pros I have used Mailchimp for many years. When we launched our platform for camp ground and outdoor adventure parks a few years back I defaulted to using Mailchimp because of my experience with their platform. It has matured a lot over the years but it still remains very easy to use with drag and drop email templates, sequences, and has much stronger contact management capabilities than when I first started with the tool. Mailchimp is easy to set up and add contacts to. The AI and automated templates provided are helpful. Suggestions given about sentences and titles are very useful. Mailchimp is extremely intuitive and easy to use and we've never had a major issue. The email builder is so easy to use and does everything you'd hope it would. Simple to format and send large group emails/updates. Including a branding kit for Church logos and fonts would be great and bulk deletion of uploads would be helpful. I don’t like much right now about Mailchimp. We have tried to contact you via chat and online without a response at all about why not we cannot add photographs to our emails anymore. We used to be able to use that feature. Cons You do have to pay based on total contacts so even as people unsubscribe you can end up paying for people you can't market to. But you also can't remove them from your list as you need to be able to track their unsubscribe data in case it is questioned in the future. Slightly more suited to American consumers. But easy to adapt for NZ. Some of the audience management functions could be a bit easier to use, especially when you have duplicates who have an incorrect email address and a correct one--it would be great to flag those. If it had a convert to print format feature, I would be hooked! To be able to generate printed church Bulletins from the weekly email would be amazing!!! I don’t like your lack of response. We have tried to reach you via chat and an email.	Pros & Cons from Real Users Pros Ok, thanks for the opportunity, be honest, these are my feedback after useing, please check below. first pro: 80% successful rate to find right email. second pro: most of time input first name and family name with company website, i can find right email. Emails actually get delivered unlike some other email marketing services and transactional email services we were using prior to SendGrid. Almost nothing. The system is too barebones, can't put emojis in emails, very little actual customization, other platforms are much better. I did like that the software was easy to use. It had a very user-friendly interface and made things easy to navigate through. Uploading contacts was a streamlined process. Sendgrid allows our company to send updates to a vast array of consumers through email. The credentials built through Sendgrid software allow our emails to not end up in the Junk Folder. Cons First con: if a person has many job positions at different companies, you only can obtain the first company information and existing person emails. Second con: it can't link with more social channels, like Twitter or Instagram and can't grab email in pictures and PDF files, also many information shows in Google but can't be found here. Third con: RocketReach can find the right email but usually GetEmail can't. Fourth con: the cost is high for monthly, and can't get free credits most of times. That's all the cons I found, i have been using this tool for more than one and a half years, anyway, thank you very much, hope your team can improve and do better. No cons for our use cases. Does everything we need it to do. First of all the service didn't work. The campaigns wouldn't be sent at all and I had to call customer support. EVERY TIME. And it would take time, hours DAYS, every time. So we lost a lot in proper campaign timing, leads would get cold. We lost ROI there. I didn't like that their shared IP still got bad ratings. I used a few of their competitors before this, and was getting much better open rates using the same emails on the other platforms. I needed a lot of help setting up my account. It would be helpful to have a more user-friendly set up.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Intuit Mailchimp Founded: 2001 United States www.mailchimp.com	Company Information Twilio SendGrid Founded: 2009 United States sendgrid.com/en-us
Alternatives ActiveCampaign	Alternatives Sendbird
Maropost	Selzy
Act!	SMTP.com Ziff Davis
HubSpot Marketing Hub HubSpot	Brevo
Constant Contact View All	turboSMTP View All
Categories Bulk Email Campaign Management Conversion Rate Optimization CRM Domain Name Registrars Drag and Drop Email Builders eCommerce eCommerce Marketing Email Marketing Email Newsletter Email Personalization Email Template Design Email Tracking Go-To-Market Landing Page Lead Scoring Marketing Automation Retargeting SMS Marketing Social Media Advertising Social Media Management Social Media Marketing Website Builder	Categories Bulk Email Drag and Drop Email Builders eCommerce Marketing Email APIs Email Deliverability Email Management Email Marketing Email Template Design Email Testing Email Tracking Email Verification Marketing Automation SMTP Transactional Email
Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Domain Name Registrars Features DNS Service Domain Parking Domain Privacy Email Hosting Extended Expiration Protection SSL Certificates Web Hosting Website Builder Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Retargeting Features A/B Testing Audience Targeting Behavioral Targeting Conversion Tracking Geo Targeting Mobile Retargeting Personalization Recommendation Engine Social Media Retargeting SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Website Builder Features Auto Update Content Import / Export Drag & Drop Invoices Landing Pages / Web Forms Newsletter Management Online Booking Online Store Builder Pre-built Templates Real Time Editing SEO Survey Builder White Label eCommerce Features Catalog Management Channel Management CRM Customer Accounts Data Security Email Marketing Inventory Management Kitting Loyalty Program Mobile Access Multi-Store Management Order Management Product Configurator Promotions Management Returns Management Reviews Management SEO Management Shopping Cart Templates	Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Email Template Design Features A/B Testing Code From Scratch Drag & Drop Editing Image Library Import HTML Code Mobile-Friendly / Responsive Potential Issue Identification Premade Templates Proofing Reporting / Analytics Text Editor Theme Editor Email Tracking Features A/B Testing Audience Segmentation Campaign Management Event-Based Notifications Location Tracking Team Management Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking Show More Features Email Management Features Data Recovery Email Archiving Email Deletion Email Discovery Email Monitoring Email Recall Queue Manager Response Management Routing Shared Inboxes Signature Management Spam Blocker Whitelisting / Blacklisting Email Testing Features A/B Testing Accessibility Testing Deliverability Rates DMARC Analytics HTML Validation Improvement Recommendations IP Blacklist Checking Pre-Send Email Testing Preview Across Browsers & Devices Reporting / Analytics Sender Reputation Scoring Spam Testing Email Verification Features Bulk Email Verification Catch-all Server Detection Disposable Email Detection Domain Check Mail Server Validation Single Email Verification Spam Trap Detection Syntax Check Transactional Email Features A/B Testing Contact Database Dynamic Content Email Monitoring Mailing List Management Reporting/Analytics Spam Check Template Management
Integrations APIANT AccessOwl Blink Boost.space COZYROC SSIS+ Suite Clearout Email Inspector Focus X Kixie PowerCall & SMS Little Green Light MetricsERP Privy Stadio Tilda TugBiz WiFi Marketing Wigzo WiserNotify Workbooks Web Insights Workers by Delos Show More Integrations View All 2433 Integrations	Integrations APIANT AccessOwl Blink Boost.space COZYROC SSIS+ Suite Clearout Email Inspector Focus X Kixie PowerCall & SMS Little Green Light MetricsERP Privy Stadio Tilda TugBiz WiFi Marketing Wigzo WiserNotify Workbooks Web Insights Workers by Delos Show More Integrations View All 622 Integrations
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