Localytics vs. Oracle Responsys Comparison


Localytics Upland Software	Oracle Responsys Oracle	+	+
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Read our ROI report for methodology 17,400 Ratings Visit Website GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. 1,801 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. 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About Give Your Customers Reasons to Love You More with Every Experience Go beyond personalization to delivering the next best action for your customers to build meaningful, engaging experiences your customers will love. Leading brands trust Localytics to power their customer engagement strategy. We help you build love for your brand through meaningful customer engagement. First, understand your customers on a deeper level through rich, contextual data. Then, create truly individualized experiences with intelligence and personalization capabilities. And, reach your customers where they are so you can drive impactful, relevant customer engagement. Finally, bring it all together with dedicated assistance that informs your strategy and helps you reach your brand goals. Schedule an online demo with one of our knowledgable associates to see how the product can help you grow your business.	About Through a single platform, marketing organizations can manage and orchestrate all interactions with your customers across email, mobile, social, display, and the web. CMOs across all industries will be equipped with the ability to drive exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle. Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. Email marketers still face the challenge of leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing across disparate marketing channels. Oracle Responsys features award-winning email marketing capabilities.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Businesses looking for a mobile marketing solution to create personalized mobile app experiences	Audience Digital marketers that want a powerful cloud marketing platform
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Upland Software Founded: 2010 United States uplandsoftware.com/localytics/	Company Information Oracle Founded: 1977 United States www.oracle.com/marketingcloud/products/cross-channel-orchestration/
Alternatives devtodev	Alternatives Adobe Journey Optimizer Adobe
Kochava	Blueshift
Appgain Appgain.io	Bronto Marketing Platform Oracle NetSuite
Leanplum	Listrak
AppsFlyer View All	Adobe Marketo Engage Adobe View All
Categories Marketing Automation Supported Mobile App Analytics Supported Mobile Marketing Supported Mobile Measurement Partners (MMP) Supported Push Notifications Supported	Categories Campaign Management Supported Display Advertising Supported Email Marketing Supported Email Personalization Supported Marketing Supported Marketing Analytics Supported Marketing Automation Supported Mobile Marketing Supported Social Media Marketing Supported
Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Mobile Marketing Features Channel Attribution Supported Contextual Targeting Supported Coupons Not Supported Email Marketing Not Supported Engagement Monitoring Supported In-App Marketing Not Supported Location-Based Marketing Supported Push Notifications Supported Text Messaging Not Supported Text-to-Win Not Supported Show More Features Mobile App Analytics Features A/B Testing Supported Channel Attribution Not Supported Cohort Analysis Not Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Supported
Integrations BlueVenn Supported Lytics Supported Xplenty Supported Bizintel360 Not Supported Blotout Not Supported Branch Supported Causal Not Supported Contentsquare Not Supported Foursquare Supported Insider One Not Supported LeadsBridge Not Supported Mitto SMS Not Supported Narvar Not Supported Oracle Cloud CX Not Supported Oracle Digital Assistant Not Supported Playable Not Supported Singer Not Supported SocialSign.in Not Supported Show More Integrations View All 17 Integrations	Integrations BlueVenn Supported Lytics Supported Xplenty Supported Bizintel360 Supported Blotout Supported Branch Not Supported Causal Supported Contentsquare Supported Foursquare Not Supported Insider One Supported LeadsBridge Supported Mitto SMS Supported Narvar Supported Oracle Cloud CX Supported Oracle Digital Assistant Supported Playable Supported Singer Supported SocialSign.in Supported Show More Integrations View All 52 Integrations
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