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About

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

About

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Data-driven teams looking to optimize product performance, enhance customer insights, and make faster, more informed decisions—without engineering bottlenecks.

Audience

Organizations interested in a cloud or on-premises open source web analytics solution

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Kubit offers transparent, scalable pricing based on Monthly Tracked Users (MTUs), making it easy to align costs with your actual usage. All plans include unlimited events and seats—so you never have to worry about overage fees or hidden charges. With a no-code setup and native integration with your cloud data warehouse, Kubit minimizes engineering lift while accelerating time-to-insight.
Free Version Supported
Free Trial Supported

Pricing

$23 per month
Free for on-premise use
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 4.5 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis.
  • It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform.

Cons

  • Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like!
  • Overall it's an outstanding open-source analytics platform.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Kubit
United States
www.kubit.ai/

Company Information

Matomo
Founded: 2007
New Zealand
matomo.org

Alternatives

Mitzu

Mitzu

Mitzu.io

Alternatives

Extellio

Extellio

Extellio International AB

Categories

Categories

AB Testing Supported
Content Analytics Supported
Digital Analytics Supported
Heatmap Supported
Web Analytics Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported
Website Analytics Supported

Mobile App Analytics Features

A/B Testing Not Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Not Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Customer Journey Mapping Tools Features

Action Management Not Supported
Attribution Modeling Supported
Behavioral Analytics Supported
Collaboration Not Supported
Customer Profiles Not Supported
Data Import / Export Supported
Predictive Analytics Supported
Surveys & Feedback Not Supported
Templates Not Supported

Product Analytics Features

Attribution Supported
Automatic Data Capture Not Supported
Churn Reporting Supported
Customer Feedback Collection Not Supported
Customer Guidance Not Supported
Customer Journey Analytics Supported
Data Export Supported
Data History Retention Supported
Data Labeling Not Supported
Product Engagement Scoring Supported
Real-Time Data Analysis Supported
Touchpoint Analytics Supported
User Segmentation Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

AB Testing Features

Audience Targeting Not Supported
Campaign Segmentation Not Supported
Funnel Analysis Supported
Heatmaps Supported
Landing Pages / Web Forms Supported
Multivariate Testing Not Supported
Split Testing Supported
Statistical Relevance Analysis Supported
Surveys Not Supported
Test Scheduling Supported
Visual Editor Not Supported

Business Intelligence Features

Ad Hoc Reports Not Supported
Benchmarking Not Supported
Budgeting & Forecasting Not Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Not Supported
Trend / Problem Indicators Not Supported
Visual Analytics Supported

Heatmap Features

Behavioral Mapping Not Supported
Dashboard Not Supported
Dynamic Maps Not Supported
Element Analytics Not Supported
Embeddable Maps Not Supported
For Sales Not Supported
For Science Not Supported
Radial Mapping Not Supported
Territorial Mapping Not Supported
Website Analytics Supported

Website Optimization Tools Features

Competitor Analysis Not Supported
Content Management Not Supported
Keyword Research Tools Not Supported
Link Management Not Supported
Performance Metrics Supported
Problem Area Alerts Not Supported

Integrations

21YunBox Not Supported
Adjust Supported
Aidaptive Not Supported
Braze Supported
Contentserv Not Supported
CookieHub Not Supported
ElectroNeek Not Supported
HostBill Not Supported
ITONICS Not Supported
Jupyter Notebook Supported
Kamatera Not Supported
Leanplum Supported
Publitas Not Supported
Purely.Website Not Supported
Readymag Not Supported
TYPO3 Not Supported
Unikname Not Supported
VersaCommerce Not Supported
Vertica Supported
eXTReMe-IP-Lookup Not Supported

Integrations

21YunBox Supported
Adjust Not Supported
Aidaptive Supported
Braze Not Supported
Contentserv Supported
CookieHub Supported
ElectroNeek Supported
HostBill Supported
ITONICS Supported
Jupyter Notebook Not Supported
Kamatera Supported
Leanplum Not Supported
Publitas Supported
Purely.Website Supported
Readymag Supported
TYPO3 Supported
Unikname Supported
VersaCommerce Supported
Vertica Not Supported
eXTReMe-IP-Lookup Supported
Claim Kubit and update features and information
Claim Kubit and update features and information
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Claim Matomo and update features and information