JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED
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About

JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Ad agencies and advertisers

Audience

Digital advertisers

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$750 per month
Free Version Not Supported
Free Trial Supported

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • I like how JustControl.it matches data from third-party trackers with Facebook. It also efficiently groups your data by ads run from multiple accounts or within multiple campaigns or adsets. The tool is good at comparing data based on individual media buyers: you can always see where your operations go well and where they go wrong. One can also add custom calculated metrics that are otherwise unavailable with Facebook, such as IR, final profit, ROI, etc. You can also detect discrepancies between your FB data and your tracker, which helps a lot when it comes to media buying. In addition, it is very easy to distribute spending caps between different buyers, since you can see how much money has been spent on a certain country by all buyers at once.
  • We are collaborating with a range of big clients dealing with billions of marketing metrics across a variety of digital trackers. Thus, we needed a centralized platform that would make it possible for us to consolidate our clients’ KPIs and ROIs in one place and, most importantly, give us a convenient and transparent tool to assess our internal results. We attained this goal with JustControl.it successfully and quickly.

Cons

  • As of now, it is impossible to exclude campaigns, ads, adsets. You can only add them, not exclude. I also lack the capability to add KPIs by day. Some of their integrations are still being improved and refined. I would certainly like to see fewer manual operations when I need to upload CSVs (I think it will come with time).
  • As a relatively young service, the JustControl.it team regularly adds new features to the platform. Correspondingly, there might be some of them that haven't been introduced yet. But I believe that they will soon make an even better product.

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

GRAHAMSTOWN LIMITED
Founded: 2019
Cyprus
justcontrol.it

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™
Heap

Heap

Contentsquare

Categories

Data Analysis Supported
ETL Supported
Reporting Supported
Web Analytics Supported

Categories

Marketing Analytics Features

A/B Testing Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Data Analysis Features

Data Discovery Supported
Data Visualization Supported
High Volume Processing Supported
Predictive Analytics Not Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Not Supported
Text Analytics Not Supported

ETL Features

Data Analysis Supported
Data Filtering Supported
Data Quality Control Supported
Job Scheduling Not Supported
Match & Merge Supported
Metadata Management Supported
Non-Relational Transformations Supported
Version Control Not Supported

Reporting Features

Customizable Dashboard Supported
Data Source Connectors Supported
Drag & Drop Not Supported
Drill Down Not Supported
Email Reports Not Supported
Financial Reports Supported
Forecasting Not Supported
Marketing Reports Supported
OLAP Not Supported
Report Export Not Supported
Sales Reports Not Supported
Scheduled / Automated Reports Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Not Supported
User Interaction Tracking Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Integrations

Facebook Supported
Google Ads Supported
LinkedIn Supported
Snapchat Supported
TikTok Supported
AT Internet Not Supported
Adobe Analytics Not Supported
Affise Supported
Awin Not Supported
Eulerian Not Supported
Google Data Studio Not Supported
Instagram Not Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
Rakuten LinkShare Not Supported
Telegram Not Supported
Tradedoubler Not Supported
Unity Supported
Voluum Supported
trivago Not Supported

Integrations

Facebook Supported
Google Ads Supported
LinkedIn Supported
Snapchat Supported
TikTok Supported
AT Internet Supported
Adobe Analytics Supported
Affise Not Supported
Awin Supported
Eulerian Supported
Google Data Studio Supported
Instagram Supported
Microsoft Power BI Supported
MixCommander Supported
Rakuten LinkShare Supported
Telegram Supported
Tradedoubler Supported
Unity Not Supported
Voluum Not Supported
trivago Supported
Claim JustControl.it and update features and information
Claim JustControl.it and update features and information
Claim TrackAd and update features and information
Claim TrackAd and update features and information