IntouchCX™ Platform vs. Smaply Comparison


IntouchCX™ Platform Intouch Insight	Smaply	+	+
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		Related Products Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 5,192 Ratings Visit Website Sogolytics Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. With sentiment analysis, turnkey reports, and real-time dashboards, your team can go from data to decisions in record time. Sogolytics’ survey software has a refreshingly human support model, available 24/7 and whenever you need a partner, not just a platform. 869 Ratings Visit Website Forethought Forethought delivers the world’s most advanced AI Agents built to think, act, and get smarter with every interaction. No matter the question, “Where’s my refund?”, “How do I update my plan?” or “Why isn’t this working?” - there’s a purpose-built AI Agent ready to help. From chat to voice to SMS, every conversation gets a smart, personalized response powered by your policies, tone, and data. This isn’t just plug-and-play automation. It’s AI with a strategic plan. Forethought helps businesses roll out a multi-agent system across the entire customer experience. With Forethought, your teams can stop piecing together tools and start running a smarter, faster operation. One that delights customers every step of the way. 166 Ratings Visit Website SurveySparrow Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences. 3,065 Ratings Visit Website WaitWell WaitWell is a secure, scalable queue management and appointment scheduling platform for healthcare, retail, government, and enterprise service organizations. It reduces wait times, improves customer flow, and streamlines service delivery across single and multi-location operations. Customers can join virtual queues or book appointments via QR codes, web, SMS, kiosks, or chat, with real-time status updates and notifications. WaitWell includes AI-powered features to support customer routing, service guidance, and operational efficiency. Staff use real-time dashboards and reporting to monitor performance, identify bottlenecks, and optimize staffing. Managers can query operational data using natural language to analyze trends and improve throughput and service outcomes. 209 Ratings Visit Website Pipefy Pipefy is the AI-driven Business Orchestration and Automation Technologies (BOAT) platform that delivers enterprise results in days, not months. Designed as a secure orchestration layer, Pipefy bridges the gap between rigid legacy systems (ERPs/CRMs) and agile business needs. It allows IT teams to centralize disparate processes under a single control plane, eliminating Shadow IT through an Adaptive Governance framework. Key Capabilities: • Process Orchestration: Manage complex, non-linear workflows across departments without replacing core systems. • Enterprise iPaaS: Native connectors for the main systems of records to unify data silos. • Agentic AI: Deploy autonomous AI agents for document analysis and task execution using a BYOLLM (Bring Your Own LLM) engine. • Security: SOC2 Type II and ISO 27001 certified with granular RBAC. Empower your team to modernize operations and reduce the development backlog with Pipefy. 593 Ratings Visit Website RetailEdge RetailEdge is an easy to use and feature-rich point of sale (POS) and inventory management software solution for retail businesses. RetailEdge offers multi-location support, credit card processing, website integration, mobile POS, and gift card management capabilities within a suite. The solution supports secure and mobile payments like EMV and Apple Pay and integrates with multiple e-commerce platforms for efficient order processing and price updates. RetailEdge was developed in June of 1989 to provide a powerful, flexible, full-featured POS software and hardware solution at a reasonable price that is easy to install, use, and configure, but also affordable to maintain and run. We strongly believe that a good POS solution, in addition to providing great features for a low price, must be supported well. So we have developed a strong support system that provides a backbone of local resellers and quick access to US-based Tier 3 (highest) level support. 201 Ratings Visit Website Zendesk Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide. 7,958 Ratings Visit Website SurveyLegend SurveyLegend is the next generation of online surveys — engaging, platform-independent, & beautiful. We empower companies - large & small - & individuals, to create mobile-friendly, gorgeous surveys. Create great-looking surveys, forms, polls, voting, questionnaires, NPS, customer satisfaction, customer experience, employee satisfaction surveys... on your computer or tablet, customize the look of your survey however you like, & display collected data with eye-catching and insightful graphics. Creating questionnaires is done simply by drag & drop, & you don't need to be a market research expert to use our tool. It has never been this easy to listen to customer demand, measure customer or employee satisfaction, manage client experience, or maintaining student & employee engagement. SurveyLegend has users all over the world, from amazing companies like L'Oréal, Universal, Harvard, Greenpeace, Airbnb, Sony, CocaCola, Roche, to awesome start-up companies and individuals. 1,884 Ratings Visit Website Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole. 71 Ratings Visit Website
About The IntouchCX™ Platform connects surveys, mystery shops, audits, and inspections in one system, giving multi-location brands a clear view of how operations shape customer experience. Key features include: ● Unified data across programs for complete performance analysis ● Real-time dashboards by region, location, channel, or program ● Predictive analytics to uncover satisfaction drivers and forecast outcomes ● Case management to assign, track, and resolve issues quickly ● Automated workflows and alerts that speed execution and reduce costs ● Integrations with Salesforce, Slack, APIs, and other enterprise systems ● Scalable, role-based access with performance rollups across the business By replacing fragmented reporting with one connected platform, leaders can spot issues sooner, act with greater confidence, and measure the impact of each improvement. The result is stronger satisfaction, better compliance, more consistent execution, and clearer ROI across every location.	About Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Customer-centric brands across all industries including retail, restaurant, hospitality, gas & convenience, retail, grocery, CPG and more use Intouch Insight to drive CX action across their organizations.	Audience Small teams who are starting out with customer journey mapping, large organizations that want to scale their journey management across the organization
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing €390.00/year We offer 4 pricing tiers: - free plan - repository (€390.00/year) - framework (€690.00/year) - governance (€990.00/year) Also we offer a discount for NGOs, educational purposes, and public services. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.5 / 5 ease 4.7 / 5 features 4.6 / 5 design 4.3 / 5 support 4.1 / 5 Read all reviews
	Pros & Cons from Real Users Pros A simple tool that I can use as a hub for my journey maps. I really like that i can visualize multiple personas on one map, or see current-state and future-state journeys on the same map. Easy to learn, web-based, simple to navigate, exporting features. The tool is super easy to set up and assign team members. The ways I can use Smaply to shape my thinking and creative are just awesome... and so many use cases for this software! For some projects, I use it for messaging to different audiences. I'm also using it to create stories: personas=characters, journey maps=plot. For a particular project, it's easy and interesting to build multiple personas from available data. Building over-time journeys for them is fairly straightforward too. One very nice feature: Link several journeys together. Another feature I like is "stages." After I've analyzed the journey maps, I can relocate persona maps to fit under similar stages. Smaply also has something unique -- and brilliant called stakeholder maps. I plan to build them for each point in personas' journey maps. Essentially, it is a who-to-whom network graph, where you can specify the nature of every link. Wow! It is very easy to find your way in Smaply. Every button is explained, and you can easily create a journey. It also has a lot of features to support the journey and can be connected with different programs. Useful to compare two different journeys too. I LOVE the idea that multiple journeys can be linked or seen in one large format. Most of the journeys I've seen in other platforms are 1 (once in a while 2 at the most). They don't tell the full story that Smaply can. Cons I personally don't like the current interface, however they seem to work on it and I'm curious about the new version that's to come. No undo (CTRL-Z) no simultaneous collaboration, and sometimes there is a lag for saving changes. - I'd like to be able to add multiple Stages. It would allow multiple ways of looking at processes. - I can't figure out how to alter the pop-up form for "Steps," and would like to be able to change it. I find the export options limited. The only way you can see the whole journey is through poster, but it is too big and you can't read without zooming in. Also, you can only design the journey from one person perspective -and this creates a problem. For example, sometimes, we want to show a continuous process where employee starts to do something and HR takes it over from them. But then, the lane of HR becomes empty during employee's actions and this does not look very well in the poster overview. Lastly, two person can't work in the same map at the same time. Limited options for final presentation views are a bit concerning.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Intouch Insight Founded: 1992 United States & Canada www.intouchinsight.com	Company Information Smaply Founded: 2012 Austria www.smaply.com
Alternatives Umanest	Alternatives Custellence
IntouchSurvey® Intouch Insight	UXPressia
Gleantap	Totango
Merchant Centric	Gainsight
Totango View All	Feedbackly View All
Categories Customer Experience Supported Customer Loyalty Supported Customer Satisfaction Supported Customer Success Supported	Categories Business Process Management Supported Customer Data Platforms (CDP) Supported Customer Experience Supported Customer Journey Mapping Tools Supported Customer Satisfaction Supported Customer Success Supported Experience Management Supported Personalization Supported Product Analytics Supported UX Supported
Customer Experience Features Action Management Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Supported Trend Analysis Supported Customer Satisfaction Features 360 Degree Feedback Supported Analytics Supported Call Reporting Supported Complaint Monitoring Supported Feedback Collection Supported Survey Management Supported Customer Success Features Account Alerts Not Supported Account Management Not Supported Communication Management Not Supported Customer Engagement Supported Customer Lifecycle Management Not Supported Health Score Not Supported Onboarding Not Supported Revenue Management Not Supported Usage Tracking / Analytics Not Supported Win / Loss Analysis Not Supported Show More Features Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Not Supported Gift Card System Not Supported Loyalty Card System Not Supported Member Portal Not Supported Membership Management Supported No-Card Loyalty System Not Supported Referral Tracking Not Supported Rewards Management Not Supported	Customer Experience Features Action Management Not Supported Analytics Supported Customer Segmentation Not Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Not Supported Sentiment Analysis Not Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Not Supported Customer Satisfaction Features 360 Degree Feedback Not Supported Analytics Not Supported Call Reporting Not Supported Complaint Monitoring Not Supported Feedback Collection Supported Survey Management Not Supported Customer Success Features Account Alerts Not Supported Account Management Supported Communication Management Supported Customer Engagement Supported Customer Lifecycle Management Supported Health Score Not Supported Onboarding Supported Revenue Management Not Supported Usage Tracking / Analytics Not Supported Win / Loss Analysis Not Supported Show More Features Business Process Management Features Access Controls / Permissions Not Supported Alerts / Notifications Not Supported Business Process Automation Not Supported Business Rules Management Not Supported Collaboration Supported Process Change Tracking Not Supported Process Mapping Supported Process Modeling & Design Supported Visual Workflow Management Supported Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Not Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Customer Journey Mapping Tools Features Action Management Not Supported Attribution Modeling Not Supported Behavioral Analytics Not Supported Collaboration Supported Customer Profiles Supported Data Import / Export Supported Predictive Analytics Not Supported Surveys & Feedback Not Supported Templates Supported Experience Management Features Action Management Not Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Not Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Not Supported Personalization Features A/B Testing Not Supported Abandoned Cart Saver Not Supported Account Based Marketing Not Supported Behavioral Targeting Not Supported Campaign Segmentation Not Supported Content Analytics Not Supported Contextual Targeting Not Supported Customer Profiles Supported Experience Management Supported Recommendation Engine Not Supported Website Personalization Not Supported Product Analytics Features Attribution Not Supported Automatic Data Capture Not Supported Churn Reporting Not Supported Customer Feedback Collection Supported Customer Guidance Supported Customer Journey Analytics Supported Data Export Supported Data History Retention Not Supported Data Labeling Not Supported Product Engagement Scoring Not Supported Real-Time Data Analysis Supported Touchpoint Analytics Supported User Segmentation Supported UX Features Animation Not Supported For Mobile Not Supported For Websites Not Supported Heatmaps Not Supported Prototyping Supported Screen Activity Recording Not Supported Unmoderated Testing Not Supported Usability Testing Not Supported User Journeys Supported User Research Supported
Integrations Asana Not Supported Figma Not Supported Google Analytics Not Supported Google Cloud Operations Suite Not Supported InfoTrack Supported IntouchCheck® Supported Jira Not Supported Linear Not Supported Microsoft 365 Not Supported Microsoft Excel Supported Microsoft OneDrive Not Supported Microsoft SharePoint Not Supported Miro Not Supported NetSuite Supported SAP Analytics Cloud Supported Tableau Not Supported Trello Not Supported YouTube Not Supported monday AI work platform Not Supported Show More Integrations View All 6 Integrations	Integrations Asana Supported Figma Supported Google Analytics Supported Google Cloud Operations Suite Supported InfoTrack Not Supported IntouchCheck® Not Supported Jira Supported Linear Supported Microsoft 365 Supported Microsoft Excel Not Supported Microsoft OneDrive Supported Microsoft SharePoint Supported Miro Supported NetSuite Not Supported SAP Analytics Cloud Not Supported Tableau Supported Trello Supported YouTube Supported monday AI work platform Supported Show More Integrations View All 15 Integrations
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