Nielsen Marketing OptimizationNielsen
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Related Products
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About
Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels.
Centralize your data
Connect your CRM, marketing automation
and all the other tools in your marketing
stack.
Unify your cost and performance data into
one, centralized view.
Get real-time visibility into your marketing
plans, investments, performance and goals.
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About
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
b2b
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Audience
Companies in need of an advanced Marketing Analytics platform
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$349.00/month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationInfiniGrow
Founded: 2016
Israel
infinigrow.com
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Company InformationNielsen
United States
www.nielsen.com/solutions/marketing-optimization/
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation Features
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Marketing Planning Features
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Web Analytics Features
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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Integrations
COZYROC SSIS+ Suite
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
MSIGHTS
Meta Ads
Salesforce
Sizmek Ad Suite
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Integrations
COZYROC SSIS+ Suite
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
MSIGHTS
Meta Ads
Salesforce
Sizmek Ad Suite
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