Odyssey AttributionOdyssey
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About
Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels.
Centralize your data
Connect your CRM, marketing automation
and all the other tools in your marketing
stack.
Unify your cost and performance data into
one, centralized view.
Get real-time visibility into your marketing
plans, investments, performance and goals.
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About
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
b2b
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Audience
eCommerce companies in need of a powerful Marketing Analytics solution
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$349.00/month
Free Version
Free Trial
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Pricing
$250 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationInfiniGrow
Founded: 2016
Israel
infinigrow.com
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Company InformationOdyssey
Founded: 2016
Netherlands
odysseyattribution.co
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation Features
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Marketing Planning Features
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Web Analytics Features
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
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Integrations
Facebook
Facebook Ads
Google Ads
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Instagram
Meta Ads
Salesforce
Shopify
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Integrations
Facebook
Facebook Ads
Google Ads
Google Analytics
HubSpot CRM
HubSpot Customer Platform
Instagram
Meta Ads
Salesforce
Shopify
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